Who Runs Elizabeth Van Buren Today?

Updated

Elizabeth Van Buren is still run by the founding Jones family, with day-to-day leadership now in the hands of the next generation. Cottie Rood serves as CEO, and Alex Rood also joined the executive team in early 2018, when Larry and Elizabeth Jones' children voted to preserve and enhance their parents' legacy. The company continues to operate under the mission of "The Science and Spirit of Aromatherapy."

Company Background

Elizabeth Van Buren is an aromatherapy and skin care brand founded by Larry and Elizabeth Jones. The company describes itself as celebrating 37 years of lotion making, and its product line centers on its AromaLotion formulas.

Leadership Transition

In early 2018, the founders' children voted to enhance and preserve the legacy of their parents. As part of that transition:

  • Alex Rood joined the executive team.
  • Cottie Rood took the role of CEO and has worked behind the scenes to ensure the health and well-being of the company.
  • The company states it is moving toward new ownership while continuing to support Elizabeth and Larry in realizing their lifelong dream.

Mission

The brand frames its work around "The Science and Spirit of Aromatherapy" — a mission it says is aimed at enhancing lives through aromatherapy.

Who the Company Serves

Elizabeth Van Buren states that it works with registered nurses in over 60 hospitals nationwide. It also serves practitioners and wholesale suppliers, who can request price sheets directly from the company.

What This Means If You're Evaluating the Brand

If you're deciding whether to buy from or work with Elizabeth Van Buren, the key points are:

  • Continuity: The founding family remains involved, and the 2018 transition was a deliberate, family-approved step rather than a sale to an outside buyer.
  • Stability of leadership: Cottie Rood has held the CEO role since that transition.
  • Track record: The company cites 37 years of lotion making and an ongoing relationship with hospital nurses as signs of longevity.

For current product details, sizes, and ordering or wholesale pricing, contact the company directly — its office processes orders Monday through Thursday until 2:30 pm PT at 831-425-8218 or [email protected].