Why Choose Custom Framing for Photos, Art, or Puzzles?

Updated

Custom framing is worth it when the piece matters enough that a standard, off-the-shelf frame would either not fit it or not do it justice. At Frame It Easy, custom framing means you choose the size, frame style, mat color, and finishing touches so the frame complements the specific piece and the space it hangs in — a level of fit and coordination that pre-made frames can't offer. It's the right choice for family photos, original artwork, and puzzles you want to display; it's less necessary for casual or temporary display where exact sizing and materials don't matter.

What Custom Framing Actually Lets You Control

Frame It Easy describes custom framing as tailoring "every aspect of your frame and matting" to the piece and your style. In practice, that means:

  • Size — the frame is built to your artwork's dimensions rather than forcing the art into a stock size.
  • Frame style and color — you pick from the available frame colors and styles to match the art and the room.
  • Matting — you select the mat color, which matters when the mat needs to hide imperfections or set off the artwork. One customer noted choosing the exact mat color was "necessary" for framing a puzzle.
  • Finishing touches — the site frames this as going "from size and style to every finishing touch."

The company also offers a Frame Designer, an interactive tool for building the frame, plus measuring tips and framing accessories. It states it has been building custom frames since 2004.

When Custom Framing Is the Better Choice

Situation Why custom framing helps
Non-standard art or photo sizes The frame is made to your measurements instead of you cropping or matting around a stock size
A piece with flaws at the edges (staple holes, worn borders) A precisely cut mat can cover the problem area — a reviewer specifically praised mat measurements that hid staple holes in a poster
Puzzles Custom mat and frame sizing lets you display an assembled puzzle cleanly
Art or photos where color coordination matters You choose frame and mat colors to complement the piece and the room
Gifts or keepsakes you want to last Materials, colors, and finishes are selected rather than accepted as-is

What to Expect From the Order

Based on customer feedback on the site, orders have arrived with the back board, mounting, and hardware included, so assembly is largely dropping the art in. Reviewers also mention clear instructions, protective packaging, and delivery in about six days in one case. These are individual experiences, not a guaranteed timeline — treat them as a signal of what the process typically involves rather than a promise.

When You Might Not Need It

Custom framing adds a design step and a build-to-order process. If you're framing a cheap print for a temporary spot, or a standard-size photo where an off-the-shelf frame fits exactly, the customization adds little. The value shows up when fit, mat color, or edge coverage actually solves a problem for your specific piece.

Getting Started

The practical path is: measure your art first (the site provides measuring tips), then use the Frame Designer to set size, frame style, mat, and finishing options. If you're unsure about mat sizing — especially for covering edges or framing a puzzle — check the measuring guidance before ordering, since the mat cut is the part reviewers most often call out as needing precision.