Why Does discoverhongkong.com Show Only a “Redirecting” Page?

Updated

If you see only a page titled “Redirecting” at discoverhongkong.com, the site is forwarding your browser to another address rather than displaying content at that exact URL. This is normal behavior for many large tourism sites, which route visitors to a regional or language-specific version of the site. To continue, allow the redirect to complete, or search for the official Hong Kong tourism site directly if the page does not move on its own.

What the “Redirecting” page actually means

A redirect page is a short holding page. It loads first, then tells your browser to request a different URL. The visible text is often just the word “Redirecting,” sometimes with a link in case the automatic jump fails.

The page itself is not an error and does not mean the site is down. It means the content lives at a different address than the one you typed.

Common reasons you land on it

  • Regional routing. Tourism boards often send visitors to a version of the site matched to their country or region.
  • Language selection. The site may forward you to an English, Chinese, or other language edition based on your browser settings or IP location.
  • Campaign or short links. A promotional or shortened address may point to the redirect page, which then forwards to the current campaign page.
  • Site restructuring. When pages move, the old address is kept as a redirect so bookmarks and search results still work.

What to try next

  1. Wait a moment. Most redirects complete in under a few seconds. If nothing happens, look for a link on the page and click it.
  2. Allow redirects in your browser. Extensions that block redirects, tracking protection set to strict, or a content blocker can stop the forward. Try a private window or temporarily disable the blocker.
  3. Check your address. Make sure you typed the domain correctly and did not land on an outdated deep link.
  4. Search for the official site. If the redirect loops or fails, search for the Hong Kong tourism board’s official site by name and open the result directly.
  5. Try a different network or region setting. A VPN or unusual location setting can send you to a version that behaves differently.

When it is worth worrying about

A redirect page is only a problem if it loops endlessly, shows a security warning, or leads to a domain you do not recognize. In those cases, close the tab and reach the official site through a search engine result rather than the typed address.