Knowledge Base

Answers and Guides

How Indie Founders Can Track Which Channel Actually Drives Signups

You can track which channel drives signups without building a UTM spreadsheet or wrestling with GA4 by tagging every link at the …

What Is Channel Attribution and How Do You Track Which Channel Drives Signups?

Channel attribution is the practice of tying each signup or conversion back to the specific channel, campaign, or content piece t…

What Is Link Tracking and How Do You Track Clicks and Conversions by Channel?

Link tracking is the practice of using a short, redirecting URL to record who clicked a link, where they came from, and whether t…

What Is Link Analytics and How Do You Track Clicks on Short Links and QR Codes?

Link analytics is the measurement of what happens after someone clicks a short link or scans a QR code: how many clicks or scans …

What Is a URL Shortener and How Do Branded Short Links Work?

A URL shortener takes a long web address and produces a shorter one that redirects to the original destination. You use one when …