Knowledge Base

Answers and Guides

Postcard Mailing: How to Plan, Print, and Send a Direct Mail Campaign

Postcard mailing works when you treat it as a production pipeline, not a design project: define the goal and audience first, then…

Postcard Printing: What It Is and How to Prepare Your Cards

Postcard printing is the process of producing printed cards—typically 4x6 inches up to 6x11 inches—for direct mail, handouts, or …

What Is Offset Printing and When Should You Use It?

Offset printing is a commercial printing method where an inked image is transferred from a metal plate to a rubber blanket and th…

What Is Color Printing and When Should You Use It?

Color printing is the reproduction of text and images using multiple inks or toners—most commonly cyan, magenta, yellow, and blac…

How to Choose a Quality Printing Company and Get an Accurate Quote

Start by matching the service to your job, then ask for a quote with a complete spec sheet. For a New York City-area project that…