Knowledge Base

Answers and Guides

What Is MDF in Channel Marketing and How Do You Manage an MDF Program?

MDF (Market Development Funds) is money a vendor sets aside to co-fund marketing activities run by its channel partners — and man…

What Is Marketing Performance and How Do You Measure It?

Marketing performance is the measurable outcome of marketing activity against the goals and budget you set for it. You measure it…

How Do You Plan and Control a Marketing Budget in Real Time?

You plan and control a marketing budget in real time by tying every budget line to a specific campaign, tracking committed and ac…

What Is Marketing Planning and How Do You Track Plan vs. Spend?

Marketing planning is the process of deciding campaigns, timelines, owners, and required budget before work starts, then tracking…

What Is Marketing? Core Concepts and How It Works Online

Marketing is the process of attracting, converting, and keeping customers—not just advertising. If you run a small business, crea…

What Does Game Development Involve for Indie Developers?

Indie game development is the process of taking a game from an initial idea to a released, playable product with a small team or …

Crossword Weaver vs Other Crossword Puzzle Makers: Which Fits Your Needs?

Crossword Weaver is a Windows-only crossword puzzle maker that produces two distinct puzzle styles: free-form puzzles built from …