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What Are Recommendations in a Customer Data Platform and How Do They Work?: Recommendations in a customer data platform (CDP) are product or content suggestions generated automatically from each customer's…
What Is Customer Data and How Do You Use It to Personalise Experiences?: Customer data is the record of how individual customers behave and transact with your business — pages browsed, emails opened, pr…
What Is a Customer Data Platform and What Can You Do With It?: A Customer Data Platform (CDP) is a system that brings customer data from every touchpoint — website visits, email engagement, in…
What Is Personalisation in a Customer Data Platform?: Personalisation in a customer data platform (CDP) means using each customer's own data and behaviour to decide what they see — wh…
What Does It Mean to Work With Data? A Beginner's Guide to Data Visualization and Statistics: Working with data means turning raw records into understanding. In practice, that breaks into five repeatable activities: collect…