Knowledge Base

Answers and Guides

What Is Google Lighthouse and What Does Its Report Actually Tell You?

Google Lighthouse is an open-source automated auditing tool that loads a page in a real (headless) browser and scores it across f…

What Are Core Web Vitals and How Do You Measure and Improve Them?

Core Web Vitals are three metrics Google uses to measure real page experience: LCP (loading), INP (interactivity), and CLS (visua…

What Is an SEO Audit and What Does It Actually Check?

An SEO audit is a structured pass over your site that checks whether search engines can crawl, understand, and rank your pages — …

What Does a Website Audit Actually Check and How Do You Use the Results?

A website audit runs a set of automated checks against a live page and returns a ranked list of issues, each paired with a fix. O…

What Does an AI SEO Tool Actually Check and Fix?

An AI SEO tool runs one scan that covers five areas at once: on-page SEO, performance (Core Web Vitals), accessibility, security,…

What Can You Actually Do With Free SEO Tools?

Free SEO tools can handle a surprising amount of real work: checking backlinks, auditing on-page elements, tracking keyword posit…