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EnglishWhat is Tiny Habits (tinyhabits.com)?
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Tiny Habits (tinyhabits.com) is the official website for the Tiny Habits method, a behavior-change approach created by BJ Fogg, PhD. Fogg directs the Behavior Design Lab at Stanford University and authored the New York Times bestseller Tiny Habits: The Small Changes that Change Everything. The site's purpose is to introduce the method and get visitors started through a free "Tiny Habits Toolkit."
What the site offers
The homepage centers on one primary action: signing up for the free Tiny Habits Toolkit. The signup form asks for a first name and email address, and the site states it will send the Toolkit by email. The page describes the method as "simple changes lead to real, life-changing results," framed as easier and more fun than people expect.
Beyond the Toolkit, the site references a 5-day course, based on a testimonial from a user named Krista S. who called it "life changing." The homepage does not list pricing for any course or program, so cost and access terms are not established by the page content alone.
Who is behind it
| Detail | Information |
|---|---|
| Creator | BJ Fogg, PhD |
| Role | Director, Behavior Design Lab, Stanford University |
| Book | Tiny Habits: The Small Changes that Change Everything (New York Times bestseller) |
| Stated track record | Methods have "helped thousands achieve lasting change" |
The site also mentions that Fogg offers free 15-minute calls for people who need help creating a product that changes behavior, with an application link on the page.
What the method is about
The site positions Tiny Habits as a method for changing your life "for good" through small adjustments rather than large overhauls. The framing emphasizes positivity and realism — one testimonial calls it "the most positive, realistic plan to change habits I've ever seen." The site does not lay out the full step-by-step method on the homepage; that detail appears to sit behind the Toolkit signup.
When this site is useful to you
- You want a free starting point for building habits and are willing to give a name and email to receive the Toolkit.
- You want to know the method's origin and credentials before committing time to it.
- You are designing a product or service meant to change user behavior and want to apply for a short call with Fogg.
- You are looking for the book or the 5-day course and want to confirm the official source.
If you want to evaluate the method in depth before signing up, the homepage alone won't give you the full framework — you'd need the Toolkit, the course, or the book.