How can I talk with Dr. BJ Fogg about behavior change?

Updated

Dr. BJ Fogg offers free 15-minute calls for people who need help creating a product that changes behavior. According to tinyhabits.com, "Dr. Fogg does free calls. In just 15 minutes he can help you a lot." To request one, you apply through the link on the site rather than booking directly — the page says "Go here to apply."

Who the call is for

The offer is framed around product and behavior design, not personal habit coaching. The site's wording is specific: "Do you need help creating a product that changes behavior?" That points to founders, product managers, designers, and researchers working on something meant to shift what users do.

If your goal is to build your own habits, the site's main path is different — the Tiny Habits method and the free "Tiny Habits Toolkit" are the entry points described on the homepage.

What you get

Detail What the site states
Cost Free
Length About 15 minutes
Format A call with Dr. Fogg
Stated value "In just 15 minutes he can help you a lot"
Purpose Help creating a product that changes behavior

The site does not publish scheduling details, response times, or acceptance criteria beyond the application step, so treat the 15-minute figure and the "free" label as the only confirmed terms.

How to apply

  1. Go to tinyhabits.com.
  2. Find the section headed "Talk with Dr. Fogg," which sits below the description of Dr. Fogg's background and his book Tiny Habits: The Small Changes that Change Everything.
  3. Use the "Go here to apply" link in that section to reach the application page.
  4. Submit your request there. The site does not describe what the application asks for, so be ready to explain the product you're building and the behavior you want to change.

Context on Dr. Fogg

BJ Fogg, PhD, created the Tiny Habits method and directs the Behavior Design Lab at Stanford University. The site states his methods "have helped thousands achieve lasting change," and he authored the New York Times bestseller Tiny Habits: The Small Changes that Change Everything. The free-call offer is presented as an extension of that behavior-design work.

Common sticking points

  • Applying vs. booking. There is no published calendar or direct booking link — the site routes you through an application, so don't expect to pick a slot immediately.
  • Scope. The call is described for product behavior change. Habit-building for yourself is served by the method and toolkit instead.
  • Details beyond the page. Anything about wait times, who gets accepted, or what happens after you apply isn't stated on the site, so verify those only if you hear back.