What You Can Do With Dub's Affiliate Program Features
Dub's affiliate program features give you an all-in-one partner management platform for building affiliate and referral programs. Based on the product page, you can recruit and manage partners, track the revenue each one drives, calculate what you owe them, and connect that data back to the short links and analytics Dub already handles. It fits teams that want affiliate tracking in the same place as their link management and conversion analytics, rather than stitching together separate tools.
The core jobs Dub's affiliate features cover
Dub describes its affiliate offering as an "all-in-one partner management platform for building profitable affiliate and referral programs." In practice that means handling the full loop from a partner's link click through to a recorded sale and a payout figure.
The product page shows a partner dashboard with these columns per partner:
- Revenue — the sales value attributed to that partner
- Payouts — the amount owed to that partner
Example rows from the page include figures like Revenue $17K / Payouts $5.2K and Revenue $24K / Payouts $7.2K. That pairing is the key mechanic: Dub tracks what a partner earned you and what you owe them side by side, so commission calculations aren't a separate spreadsheet exercise.
Tracking partner revenue and lifetime value
Beyond per-partner revenue and payouts, the page shows a partner profile view with:
- Lifetime value (shown as $12.5k in the example)
- Account tier (Pro)
- Subscription duration (2y 10m)
- Partner identity and contact details
This means you can evaluate partners not just on a single payout cycle but on the total value they've brought over their relationship with you. That's useful for deciding who to invest in, who to tier up, and who to cut.
How it connects to links and conversion analytics
The affiliate features sit on top of Dub's link and attribution engine, which the page describes as unifying "short links, real-time analytics and affiliate programs." The same link infrastructure supports:
- Branded short links on custom domains
- Click tracking (the page shows click counts per link)
- Conversion analytics that tie marketing activity to revenue
For affiliates specifically, this matters because partner links are the entry point for attribution. A partner shares a link, clicks are recorded, and conversions flow into the revenue and payout numbers shown in the partner dashboard. You don't need a separate link shortener for your affiliate program.
What else you can layer on
Because affiliate links are Dub links, the advanced link features described on the page can apply to partner campaigns too:
- Device and geo-targeting — send partner traffic to different destinations by device or location
- A/B testing — test landing pages for partner traffic
- Deep links — route mobile users into an app
- QR codes — auto-generated per link, with custom logo and color
- Custom domains — the page cites a claim of boosting click-through rates by 30% with branded domains
- Folders, tags, and role-based access control — organize and govern links at scale
Choosing whether this fits you
Dub's affiliate features are worth considering if you want partner management, short links, and conversion analytics in one platform, and if you value seeing revenue and payouts per partner alongside lifetime value. If you already run a dedicated affiliate network with its own partner marketplace and payout rails, Dub's offering is more of a self-managed program layer than a network — the page frames it as building your own affiliate and referral programs.
The page offers a free start and a demo option, and lists a separate pricing page, so you can check current plan limits there before committing.