What is E. Ashton Fishmongers?
Updated
E. Ashton Fishmongers is a fishmonger, poulterer and game dealer based in Cardiff Central Market, trading since 1800. It describes itself as one of the largest fish retail outlets in the United Kingdom, employing around 25 staff, and it combines a retail counter with wholesale supply to hotels, restaurants and caterers across Cardiff, Newport, Swansea and the surrounding areas.
What the business does
The site presents two sides to the operation:
- Retail — a market counter where customers buy fish directly, with fishmongers on hand to advise on what is in season and which fish suits a given occasion.
- Wholesale and trade supply — regular supply to many of the major hotels and restaurants in Cardiff, Newport, Swansea and the surrounding areas.
Delivery is part of the offer. The site states that Ashton's delivers to hotels, restaurants and caterers throughout those areas, including twice-weekly deliveries to Bristol, using a fleet of temperature-controlled vehicles.
Product range
The navigation on the site groups the range into categories, which gives a practical picture of what is sold:
| Category | Notes from the site |
|---|---|
| Flat fish | Listed as a range category |
| General | Listed as a range category |
| Kids | Listed as a range category |
| Quick & Easy | Listed as a range category |
| Salmon | Listed as a range category |
| Shellfish | Listed as a range category |
The site says the counters carry the widest variety of fish it can select throughout the year, and that staff advise on the season's best.
Contact and location
- Address context: Cardiff Central Market
- Telephone: 02920 229201 — the site directs home delivery enquiries to this number
- Delivery area: Cardiff, Newport, Swansea and surrounding areas, plus twice-weekly deliveries to Bristol
What the site also covers
Beyond the shop itself, the site includes recipes (with ingredient lists such as coley or cod fillet, and mixed shellfish), a gallery, news, and an offers section. There is also a COVID-19 update notice on the homepage directing customers to call for home delivery.
Who this is for
- Local shoppers in Cardiff who want a market fishmonger with a wide, seasonally selected counter.
- Hotels, restaurants and caterers in south Wales and the Bristol area looking for a trade supplier with refrigerated delivery.
- Anyone checking the business's background — the 1800 founding date and the stated scale (around 25 staff, described as Wales' largest independent fishmongers) are the main credibility signals on the page.
If you need current prices, specific stock availability or delivery charges, the site does not publish them — call 02920 229201 to confirm.