ashtonfishmongers.co.uk

E. Ashton Fishmongers sells fresh fish and seafood through seasonal counter selections rather than a fixed catalogue. The site organises its range into flat fish, salmon, shellfish, general fish, and quick & easy options, and describes the counter as carrying "the best and the widest variety selection of fish possible" chosen throughout the year. Because the exact species and stock change with the seasons, the most reliable way to know what is available on a given day is to ask the fishmongers directly — the site states they advise on the season's best and the right fish for the occasion.

How the range is organised

The navigation on ashtonfishmongers.co.uk groups the offering into these categories:

This is a browsing structure, not a stock list. The site does not publish species-by-species availability, prices, or weights, so treat the categories as a guide to what kind of product you are looking for rather than a live inventory.

What the counter actually offers

Ashtons describes itself as one of the largest fish retail outlets in the United Kingdom, with around 25 staff, trading as fishmongers, poulterers and game dealers in Cardiff since 1800. The counter selection is described as changing through the year, with the fishmongers selecting the best and widest variety available at any given time.

The site's recipe section gives concrete examples of the kind of fish sold and how it might be used — for instance a recipe listing coley or cod fillet, and others using mixed seafood and mussels. These are illustrative of the range rather than a complete list.

Who the range is for

Two distinct audiences are served:

• Retail customers — people buying at the Cardiff Central Market counter.
• Trade customers — hotels, restaurants and caterers across Cardiff, Newport, Swansea and surrounding areas, with twice-weekly deliveries to Bristol using temperature-controlled vehicles.

If you are buying for a specific dish or occasion and need to know whether a particular fish is in season or in stock, the site's own advice is to ask the skilled fishmongers, who advise on the season's best and the best fish for the occasion. For home delivery enquiries, the site lists the phone number 02920 229201.

E. Ashton Fishmongers is a fishmonger, poulterer and game dealer based in Cardiff Central Market, trading since 1800. It describes itself as one of the largest fish retail outlets in the United Kingdom, employing around 25 staff, and it combines a retail counter with wholesale supply to hotels, restaurants and caterers across Cardiff, Newport, Swansea and the surrounding areas.

What the business does

The site presents two sides to the operation:

• Retail — a market counter where customers buy fish directly, with fishmongers on hand to advise on what is in season and which fish suits a given occasion.
• Wholesale and trade supply — regular supply to many of the major hotels and restaurants in Cardiff, Newport, Swansea and the surrounding areas.

Delivery is part of the offer. The site states that Ashton's delivers to hotels, restaurants and caterers throughout those areas, including twice-weekly deliveries to Bristol, using a fleet of temperature-controlled vehicles.

Product range

The navigation on the site groups the range into categories, which gives a practical picture of what is sold:

The site says the counters carry the widest variety of fish it can select throughout the year, and that staff advise on the season's best.

Contact and location

• Address context: Cardiff Central Market
• Telephone: 02920 229201 — the site directs home delivery enquiries to this number
• Delivery area: Cardiff, Newport, Swansea and surrounding areas, plus twice-weekly deliveries to Bristol

What the site also covers

Beyond the shop itself, the site includes recipes (with ingredient lists such as coley or cod fillet, and mixed shellfish), a gallery, news, and an offers section. There is also a COVID-19 update notice on the homepage directing customers to call for home delivery.

Who this is for

• Local shoppers in Cardiff who want a market fishmonger with a wide, seasonally selected counter.
• Hotels, restaurants and caterers in south Wales and the Bristol area looking for a trade supplier with refrigerated delivery.
• Anyone checking the business's background — the 1800 founding date and the stated scale (around 25 staff, described as Wales' largest independent fishmongers) are the main credibility signals on the page.

If you need current prices, specific stock availability or delivery charges, the site does not publish them — call 02920 229201 to confirm.

Yes. E. Ashton Fishmongers runs a trade supply business alongside its retail shop, delivering to hotels, restaurants and caterers across Cardiff, Newport, Swansea and the surrounding areas, with twice-weekly deliveries extending to Bristol. The company describes itself as one of the largest fish retail outlets in the United Kingdom, employing around 25 staff, and says it supplies many of the major hotels and restaurants in those regions. If you are a trade buyer in South Wales or the Bristol area, it is worth a call; if you are outside that delivery footprint, the site gives no indication of coverage.

What the trade side of the business covers

The site sets out the wholesale operation in fairly specific terms:

• Customer types: hotels, restaurants and caterers.
• Delivery area: Cardiff, Newport, Swansea and surrounding areas, plus twice-weekly deliveries to Bristol.
• Cold chain: a fleet of temperature-controlled vehicles, which the company says keeps goods at optimum temperature so they arrive in perfect condition.
• Scale: around 25 staff across the business, with the trade operation complementing the retail shop rather than replacing it.

That combination — a large retail counter plus a trade delivery round — is the main thing to weigh up. A business with both sides tends to have high turnover on stock, but it also means trade orders are being filled from the same supply that feeds a busy shop counter.

What it sells

The range is broad rather than specialised. The site's navigation lists flat fish, general fish, salmon, shellfish, plus sections aimed at kids and quick-and-easy cooking. The company says it selects "the best and the widest variety selection of fish possible" throughout the year and that its fishmongers advise on what is in season and what suits the occasion.

For a kitchen, the practical implication is that you are dealing with a generalist fishmonger rather than a single-species specialist. That suits restaurants that want one supplier for a mixed seafood order — a few flat fish, some salmon, shellfish for a special — rather than buyers sourcing one product at volume.

Track record and credentials

Two signals on the site are relevant to a purchasing decision:

• Longevity: the business describes itself as fishmongers, poulterers and game dealers in Cardiff since 1800.
• Craft recognition: the site references the 2014 British Fish Craft Championships and names Kevin, a member of the team, suggesting staff compete at national level. The company also states that its fish is prepared by "the most highly skilled fishmongers the country has to offer."

The championship reference is a point-in-time claim from 2014, so treat it as background on the team's skill rather than a current certification.

How to arrange a trade order

The site does not publish a trade price list, minimum order, account application form or delivery schedule. The route it gives is direct contact:

1. Call 02920 229201 — the number appears against both the Cardiff Central Market address and the home delivery notice.
2. State that you are a trade customer and give your location, so they can confirm whether you fall inside the Cardiff/Newport/Swansea/Bristol delivery area.
3. Ask what they need from you — order cut-off times, whether they require an account, and how frequently they would deliver to your postcode.

Because none of those commercial terms are on the site, they have to come from the conversation. Do not assume next-day delivery or a set weekly slot just because Bristol gets twice-weekly drops.

Before you commit

A few things worth confirming on that first call, since the website does not answer them:

• Delivery frequency to your specific postcode, not just your region.
• Order cut-off and lead time for the days they run your route.
• Whether they invoice trade accounts or expect payment on delivery.
• Substitution policy — what happens when a species you ordered is not available that day.
• Whether game and poultry come through the same order, given the business also trades as poulterers and game dealers.

Who this suits

E. Ashton Fishmongers looks like a reasonable fit if you run a hotel, restaurant or catering operation in Cardiff, Newport, Swansea or the surrounding area and want a single supplier for a varied seafood order with a temperature-controlled delivery. The twice-weekly Bristol run makes it viable for kitchens there too, provided the schedule matches your service days.

It is a weaker fit if you are outside those regions, if you need a published trade price list before making contact, or if you are sourcing one species in large consistent volumes where a specialist wholesaler would give you more predictable supply.

E. Ashton Fishmongers posted a COVID-19 update notice on its website telling customers it was doing its best to help them through the situation, and pointing them to home delivery as the main option. The notice gives one concrete instruction: call 02920 229201 to arrange home delivery, or read more on the site for details. That is the extent of what the notice itself states — it does not list opening hours, order cut-offs, payment methods, or delivery charges.

What the notice actually says

The update appears as a banner on the site under the heading "COVID 19 UPDATE," with this message:

"Here at Ashton's we're trying to to our best to help you through the unique situation we all find ourselves in. Call for home delivery 02920 229201 or read more here..."

Three things follow from that wording:

• Home delivery is the route offered. The notice directs customers to phone rather than visit, which suggests counter service was affected at the time the notice was written.
• The phone number is the action point. 02920 229201 is also the number listed for the Cardiff Central Market shop, so it is the same main line used for general enquiries.
• "Read more" is a pointer, not a promise of detail. The notice itself does not spell out the terms of delivery.

What the site says about delivery generally

Separate from the COVID notice, the delivery page describes the business's normal delivery operation:

This is written around trade customers — hotels, restaurants and caterers — rather than household shoppers. The COVID notice is the part that speaks to home delivery for individual customers, and it does so only by phone.

How to act on the update

1. Call 02920 229201 and ask for home delivery. This is the step the notice itself gives.
2. Say what you want and where you are. The site does not publish a delivery radius, minimum order, or schedule for home delivery, so those questions have to be asked on the call.
3. Check the "read more" link on the site for any fuller statement before or after calling, in case the notice has been updated since.
4. If you are a trade buyer (hotel, restaurant, caterer) in Cardiff, Newport, Swansea or Bristol, the standard delivery arrangements described on the delivery page are the relevant ones — the COVID notice does not change what that page says.

What the update does not tell you

Because the notice is short, several practical questions are left open, and you should not assume an answer:

• Whether the Cardiff Central Market counter was open, closed, or running reduced hours.
• Whether home delivery carried a charge, a minimum order, or a limited delivery area.
• Whether payment was taken over the phone, on delivery, or in person.
• Whether the arrangement applied only during a specific period.

The notice is undated in the text available, so treat it as a snapshot of how the business was responding rather than a current statement of opening arrangements. For anything time-sensitive, the phone call is the reliable step.

Where this fits in the wider picture

Ashton's describes itself as a fishmonger, poulterer and game dealer in Cardiff since 1800, one of the largest fish retail outlets in the UK with around 25 staff, and supplies many major hotels and restaurants across Cardiff, Newport, Swansea and the surrounding areas. The COVID update sits on top of that business: it does not replace the shop's range of flat fish, salmon, shellfish, general fish and quick-and-easy options, nor its recipe section. It simply adds a delivery-by-phone route for customers who could not come in.

E. Ashton Fishmongers is a fishmonger, poulterer and game dealer based in Cardiff Central Market, trading since 1800. You can buy in person at its Cardiff Central Market counter, or call 02920 229201 to ask about home delivery. The same number is the published contact point for delivery enquiries, so it is the first place to try whether you are a household customer or a trade buyer.

Buying in person

The retail outlet is in Cardiff Central Market. The site describes Ashtons as one of the largest fish retail outlets in the United Kingdom, employing around 25 staff, and as "Wales largest independent fishmongers."

What that means in practice:

• Counters carry a changing selection of fish chosen through the year, so what is available depends on the season and the day's stock.
• Staff are described as highly skilled fishmongers who advise on what is at its best and which fish suits a particular occasion — useful if you are cooking for a specific dish rather than buying a familiar type.
• The range is organised into categories on the site, including flat fish, general fish, kids' options, quick and easy, salmon and shellfish, which gives you a rough idea of what to ask for.

If you want something specific, calling ahead is the sensible step, since stock rotates with the seasons.

Home delivery

The site's COVID-19 update directs customers to call 02920 229201 for home delivery, with a link to read more. That is the only delivery instruction given for households, so treat the phone call as the way to check availability, area coverage and timing.

For trade customers, delivery is more clearly defined:

If you run a kitchen in one of those areas, the trade delivery route is the established part of the business — Ashtons supplies many of the major hotels and restaurants across Cardiff, Newport, Swansea and the surrounding area.

What to have ready when you call

• Whether you are buying for a household or a business.
• Your location, so they can confirm whether you fall inside a delivery area.
• What you want and roughly how much — type of fish or shellfish, and quantity.
• Your timing, especially for trade orders where twice-weekly Bristol runs may set the schedule.

Common sticking points

• Delivery terms are not published in detail. The site gives a phone number rather than a form or a rate card, so area coverage, minimum order and timing all have to be confirmed by phone.
• Stock varies. The range is described as selected through the year, so a fish you bought last month may not be on the counter today.
• Two different customer types. Retail counter sales and trade supply run alongside each other; make clear which one you are when you get in touch so you are routed correctly.

Quick answer

Call 02920 229201 for home delivery or delivery questions. Visit the Cardiff Central Market counter to buy in person and get advice from the fishmongers. Trade customers in Cardiff, Newport, Swansea and surrounding areas — plus twice-weekly Bristol deliveries — are served by a temperature-controlled fleet.