What Is Solution Oriented Coaching on Dr. Louise Aznavour's Site?

Solution Oriented Coaching, as presented on louiseaznavour.com, is the professional practice of Dr. Louise Aznavour, a psychologist based in Montréal with over 30 years of experience. The site frames her work as coaching that aims to bring out your personal best, delivered in what it describes as a lighthearted and respectful environment. If you are looking for a practitioner who combines formal psychology credentials with a forward-looking, solution-focused approach rather than long-term problem analysis, this is the model the site describes.

How the site defines the approach

The homepage headline reads "Psychologist = Solution Oriented Coaching = with over 30 years experience," treating the two roles as equivalent rather than separate services. The stated goal is collaborative: "In a Lighthearted and Respectful Environment, Together Let Us Bring Out Your Personal Best."

Two elements stand out in that framing:

• Direction of focus — the emphasis is on moving toward a personal best, not on extended examination of what is wrong.
• Tone — the environment is described as lighthearted and respectful, which the site repeats as a signature of the practice.

The site also uses the phrase "No Doom And Gloom In My Room," reinforcing that the working atmosphere is intentionally positive rather than clinical or heavy.

Where this approach is applied

Based on the site's own content, the practice covers several areas:

The leadership example is worth noting because it shows the method applied to groups, not only individuals. A participant named Yulia describes a workshop where the team adopted the slogan "Instead of cursing the darkness, light a candle" as a guiding principle — a concrete illustration of the solution-oriented stance in practice.

How the psychology background fits in

Dr. Aznavour is identified as a psychologist, and the site presents that credential as the foundation for the coaching rather than a separate track. The combination matters if you are weighing options: you get a practitioner trained in psychology who has chosen to apply that training through a coaching lens.

The testimonials on the site speak to this blend. Dr. Jordan Isenberg, a medical doctor, writes that working with Dr. Aznavour over 10 months was "transformational" and had a ripple effect on his family and colleagues. He highlights her ability to "simplify seemingly complex issues" and to equip him with a "personalized tool kit." That description — practical tools over prolonged analysis — is consistent with the solution-oriented label.

Who this likely suits, and who it may not

It may be a good fit if you:

• Want to work toward specific goals or improvements rather than explore problems at length
• Respond well to a warm, encouraging style
• Are dealing with stress, leadership challenges, or professional performance
• Value a practitioner with formal psychology training

It may not be the right match if you:

• Are seeking long-term, insight-oriented therapy focused on unpacking the past
• Prefer a neutral or purely clinical tone

The site does not publish pricing, session formats, or availability details, so those questions would need to be raised directly through the contact page. It does offer complimentary copies of the eBook and audiobook Goodbye Stress – Hello Success, which gives you a low-commitment way to sample the approach before deciding whether to reach out.