What Is Pallyy and What Does It Do?

Updated

Pallyy is a social media scheduler built specifically for agencies and client work. Its core promise is to let you plan every client's posts in one place, collect sign-off through a shared link, and pay per client rather than per connected channel. That makes it a fit if you manage multiple brands and need a repeatable approval loop; it's less relevant if you only schedule your own content on one or two accounts.

What Pallyy is designed to solve

Most scheduling tools are built around a single brand. Agencies instead juggle a roster of restaurants, clinics, realtors, and trades businesses, each with its own accounts, approvers, and reporting needs. Pallyy's positioning is that this client-facing workflow — approvals, per-client organization, and per-client billing — is the default rather than an add-on.

Core capabilities

Planning across all your clients

You plan posts for every client from one calendar. The product shows a consolidated view, for example a dashboard summarizing how many posts are going out this week across a set of clients, alongside upcoming items with their status.

Client approvals via shared link

Clients preview, comment, and approve posts from a shared link, and no account is needed on their side. There is a dedicated approvals page listing every post still waiting on sign-off, with the stage each one is at. Statuses visible in the product include:

  • Approved
  • Scheduled
  • Changes requested
  • Awaiting team
  • Awaiting client

This is the feature that most distinguishes it from a generic scheduler: the approval state is a first-class part of the workflow, not something you track in email.

Team collaboration

You can give teammates and freelancers access to specific clients, with roles such as Admin, Editor, and Pending Editor. That supports the common agency pattern of a small core team plus per-client contributors.

Client reporting

You can build per-client reports from their own analytics and export them as PDFs at month end. The product surfaces metrics like followers, engagement rate, and reach.

Supported channels

Instagram, Facebook, X (Twitter), LinkedIn, Google My Business, Pinterest, TikTok, YouTube, Threads, and Bluesky.

Pricing model

The key commercial difference is that Pallyy is priced per client, not per channel. So adding another network for an existing client doesn't change what you pay, while adding a new client does. Client-facing features such as approvals and reporting are included on the Agency plan rather than sold as separate add-ons. A 14-day free trial is offered, and there is a demo booking option. For current figures, check the pricing page directly, since plan details and limits are the kind of thing that changes.

Who it fits, and who it doesn't

Situation Pallyy is a reasonable fit?
Agency managing many client brands Yes — per-client pricing and approvals are the point
Freelancer with a handful of retainer clients Yes, if client sign-off is part of your process
Solo creator scheduling only your own content Probably not — you'd pay for client workflow you don't use
Team needing granular per-channel cost control Check pricing carefully — billing is per client, not per channel

How to evaluate it

  1. Start the 14-day free trial.
  2. Add one real client and connect that client's channels.
  3. Schedule a few posts and send the shared approval link to the client.
  4. Confirm the approval states and the month-end PDF report match how you already work.
  5. Only then decide whether the per-client model is cheaper or more expensive than your current per-channel setup.

The main thing to verify during the trial is whether your clients will actually use the no-account approval link — that's the workflow the whole product is organized around.