How Pallyy's Per-Client Pricing and Free Trial Work

Updated

Pallyy charges agencies per client rather than per social channel, and offers a 14-day free trial. That means adding another connected account for the same client — say a second Instagram profile or a LinkedIn page — doesn't push you into a higher tier the way per-channel tools do. The trade-off is that the exact dollar figures aren't published on the pages summarized here, so you'll need to open the pricing page to see current plan rates before committing.

The billing model: per client, not per channel

The core mechanic is simple: your bill scales with the number of clients you manage, not the number of social profiles you connect.

This matters most for agencies whose clients are spread across many networks. Pallyy lists support for Instagram, Facebook, X (Twitter), LinkedIn, Google My Business, Pinterest, TikTok, YouTube, Threads, and Bluesky. Under a per-channel model, a single restaurant client on five networks would count as five billable units. Under Pallyy's model, it counts as one client.

What this means in practice

  • Adding channels is cheap. If a client expands from Instagram to Instagram plus TikTok, you're not adding a billing unit.
  • Adding clients is the cost driver. Onboarding a new retainer client is the event that changes your bill.
  • Budgeting is more predictable. You can estimate spend from your client roster rather than from a shifting count of connected profiles.

If your agency runs a handful of clients on many channels each, per-client pricing usually works in your favor. If you run many single-channel clients, the math is less obviously favorable — compare against your current per-channel bill before switching.

The 14-day free trial

Pallyy offers a 14-day free trial, and the site also provides a "Book a demo" option for teams that want a walkthrough first.

The trial is the practical way to test two things the marketing copy can't tell you:

  1. Whether the approval workflow fits your client relationships. Clients preview, comment, and approve posts from a shared link without creating an account. Test this with one real, slightly demanding client during the trial — that's where friction shows up.
  2. Whether the per-client model matches your actual roster. Count your clients and channels, then check the pricing page to see which plan tier you'd land on.

A reasonable trial sequence

  • Days 1–2: Connect one client across all their channels. Confirm every network you need is actually supported for scheduling, not just listed.
  • Days 3–7: Run a real approval cycle. Send a shared link to a client and see whether the comment-and-approve flow replaces your current email or spreadsheet back-and-forth.
  • Days 8–12: Add a second and third client. Watch how the approvals list and calendar hold up as volume grows — the product surfaces pending items by stage ("Awaiting client," "Awaiting team," "Changes requested"), which is the part that tends to break down in spreadsheets.
  • Days 13–14: Build a client report and export it as a PDF. If month-end reporting is a manual chore today, this is the feature to validate before you pay.

What's included vs. what costs extra

According to the site, features aimed at client work — approvals, calendar, client reports, and team collaboration for teammates and freelancers — are included on the Agency plan rather than sold as add-ons. That's a meaningful distinction: many schedulers gate approvals or reporting behind higher tiers or separate purchases.

The site also notes a Pallyy API is available. It doesn't specify on the summarized pages whether API access is included in every plan or priced separately, so confirm that directly if integrations matter to you.

Before you decide

Two things the available information doesn't answer, and you should check on the pricing page or with sales:

  • The actual price per client and any tier thresholds. No figures are published in the material summarized here, so don't assume a rate.
  • What happens at the end of the trial. Whether it converts to a paid plan automatically, and what payment methods are accepted, isn't stated.

The honest summary: per-client billing is the right structure for agencies with multi-channel clients, and the 14-day trial is long enough to run one full approval cycle and one month-end report. Use it to test those two workflows specifically — they're the reason to pick Pallyy over a generic scheduler, and the reason to walk away if they don't fit how your clients actually sign off.