AuditZap Free vs Pro: What You Get and Who Should Upgrade

AuditZap's free plan gives you 3 audits per month with no credit card required, covering the full 40-check scan (SEO, performance, Core Web Vitals, security headers, email auth, TLS, and AI search visibility). Pro adds AI fix instructions on every issue, full detail views, watermark-free PDF reports, and weekly monitoring for up to 5 sites. If you audit one site occasionally, free is enough. If you manage multiple sites, need to hand reports to clients or stakeholders, or want to track changes over time, Pro is the plan designed for that.

What the free plan includes

The free tier is not a stripped-down teaser scan. Based on the site's own description, a free audit runs the same core engine:

• Up to 100 pages crawled per audit, with mobile and desktop simulation
• 40 checks across performance, SEO, security headers, email authentication, TLS, and AI search visibility (AEO/GEO)
• 3 audits per month
• No credit card required to start
• Results in about 2 minutes, presented as a prioritised list rather than a raw spreadsheet

The output is an audit score (for example, 62/100) with issues sorted by estimated revenue impact, so you can see which fixes matter most before touching anything.

What Pro adds

Pro keeps everything above and layers on the parts that matter for repeat or client-facing work:

The three Pro features that change how you work:

1. AI fixes on every issue. Instead of just flagging "Largest Contentful Paint /pricing · 5.2s · target 2.5s," Pro writes the platform-specific instruction — for example, preload the hero image, add fetchpriority="high" to the LCP image, and defer the jQuery bundle to cut paint to roughly 2.1s. Fix instructions are written for WordPress, Shopify, Webflow, and other platforms.
2. Watermark-free PDF reports. Useful when the audit goes to a client, a manager, or a developer who wasn't in the tool.
3. Weekly monitoring for up to 5 sites. Re-audits run on a schedule, so you see score movement (the sample dashboard shows "+8 from last audit") rather than a one-time snapshot.

Who should stay on free

• You run a single site and want a periodic health check
• You're evaluating the tool before committing
• You only need the issue list and score, and you'll write your own fixes
• You audit different sites occasionally rather than the same ones repeatedly

Three audits a month covers a monthly check on one site with room to spare.

Who should upgrade to Pro

• Agencies or freelancers auditing client sites and delivering reports — the watermark-free PDF and AI fix text save the most time here
• Anyone managing 2–5 sites who wants weekly monitoring instead of remembering to re-run audits
• Teams without a dedicated developer who need fixes written out in plain, platform-specific steps rather than diagnosed and left
• Sites where AI search visibility matters — the AEO/GEO checks roll into an AI Visibility score, and Pro's full detail makes that score actionable

What the page does not tell you

The site has a "Simple pricing" section, but the input material does not include actual price figures, billing periods, or whether Pro is monthly or annual. It also doesn't specify the Pro audit limit or whether monitoring counts against it. Check the pricing page directly before deciding — don't assume Pro is free or that the free tier has no limits beyond the 3-audit cap.

A practical way to decide

Run your 3 free audits first. Audit your main site, then re-audit it after making the top-priority fix to confirm the score moves. If you find yourself wanting the fix instructions written out, needing a clean PDF for someone else, or wishing the next audit would run automatically, that's the signal to move to Pro. If the free output already tells you everything you need to act on, there's no reason to pay for features you won't use.