auditzap.io

AuditZap ranks every issue it finds with an Impact score (shown as a value out of 10, like 10/10 or 4/10), and sorts your fix list so the highest-impact problems come first. You act on that order: fix the top-scored issues before working down to lower-impact warnings and quick wins. This applies to any audit you run on a URL — the prioritization is built into the results, not something you configure.

What the Impact score represents

Each issue in the audit carries an Impact rating alongside its category and status. In the example audit shown on the site, the list looks like this:

The score is the tool's estimate of how much a given fix matters — the site describes the ordering as "prioritised by what'll actually move revenue." A 10/10 issue sits at the top; a 4/10 quick win sits lower even though it may be easy to fix.

How to read and use the priority order

1. Start at the top. The highest Impact score is the first thing to address. In the sample, that's the slow Largest Contentful Paint on /pricing.
2. Read the AI fix instruction. Each issue comes with a written fix, not just a flag. For the LCP problem, the instruction is to preload the hero image, add fetchpriority="high" to it so the browser fetches it first, then defer the jQuery bundle — with the stated result of cutting LCP on /pricing from 5.2s to about 2.1s.
3. Check the AI Summary for the big picture. The summary explains why the site scored what it did and estimates the upside. In the example: the site "scores 62 — held back by slow paint on /pricing and thin metadata," and fixing the preload plus adding descriptions across 12 pages is estimated to "recover an estimated 18% of lost organic clicks."
4. Work down through Warnings and Quick wins. Lower-impact items (like the 4/10 alt-text warning) are still listed, but they come after the high-impact failures.

What each part of the output gives you

• Impact score — the ranking signal that decides fix order.
• AI fix instruction — the concrete change to make, written per platform (the site names WordPress, Shopify, Webflow and others), with a before/after target where relevant.
• AI Summary — a plain-language reason for the score plus an estimated recovery figure (e.g. 18% of lost organic clicks).
• Status labels — FAIL, WARN, and Quick win tell you whether something is broken, worth watching, or a cheap improvement.

Practical notes

• The audit runs 40 checks across performance, SEO, security headers, email auth, TLS, and AI search visibility (AEO/GEO), and crawls up to 100 pages. Results are described as arriving in about 2 minutes.
• The site states you can run 3 free audits a month with no credit card, and that a Pro plan adds AI fixes on every issue, full detail, watermark-free PDF reports, and weekly monitoring up to 5 sites. Treat pricing and plan limits as things to confirm on the site itself before relying on them.
• Because the ordering is by estimated impact, resist the urge to knock out easy low-score items first — that's the opposite of what the ranking is telling you.

AuditZap's free plan gives you 3 audits per month with no credit card required, covering the full 40-check scan (SEO, performance, Core Web Vitals, security headers, email auth, TLS, and AI search visibility). Pro adds AI fix instructions on every issue, full detail views, watermark-free PDF reports, and weekly monitoring for up to 5 sites. If you audit one site occasionally, free is enough. If you manage multiple sites, need to hand reports to clients or stakeholders, or want to track changes over time, Pro is the plan designed for that.

What the free plan includes

The free tier is not a stripped-down teaser scan. Based on the site's own description, a free audit runs the same core engine:

• Up to 100 pages crawled per audit, with mobile and desktop simulation
• 40 checks across performance, SEO, security headers, email authentication, TLS, and AI search visibility (AEO/GEO)
• 3 audits per month
• No credit card required to start
• Results in about 2 minutes, presented as a prioritised list rather than a raw spreadsheet

The output is an audit score (for example, 62/100) with issues sorted by estimated revenue impact, so you can see which fixes matter most before touching anything.

What Pro adds

Pro keeps everything above and layers on the parts that matter for repeat or client-facing work:

The three Pro features that change how you work:

1. AI fixes on every issue. Instead of just flagging "Largest Contentful Paint /pricing · 5.2s · target 2.5s," Pro writes the platform-specific instruction — for example, preload the hero image, add fetchpriority="high" to the LCP image, and defer the jQuery bundle to cut paint to roughly 2.1s. Fix instructions are written for WordPress, Shopify, Webflow, and other platforms.
2. Watermark-free PDF reports. Useful when the audit goes to a client, a manager, or a developer who wasn't in the tool.
3. Weekly monitoring for up to 5 sites. Re-audits run on a schedule, so you see score movement (the sample dashboard shows "+8 from last audit") rather than a one-time snapshot.

Who should stay on free

• You run a single site and want a periodic health check
• You're evaluating the tool before committing
• You only need the issue list and score, and you'll write your own fixes
• You audit different sites occasionally rather than the same ones repeatedly

Three audits a month covers a monthly check on one site with room to spare.

Who should upgrade to Pro

• Agencies or freelancers auditing client sites and delivering reports — the watermark-free PDF and AI fix text save the most time here
• Anyone managing 2–5 sites who wants weekly monitoring instead of remembering to re-run audits
• Teams without a dedicated developer who need fixes written out in plain, platform-specific steps rather than diagnosed and left
• Sites where AI search visibility matters — the AEO/GEO checks roll into an AI Visibility score, and Pro's full detail makes that score actionable

What the page does not tell you

The site has a "Simple pricing" section, but the input material does not include actual price figures, billing periods, or whether Pro is monthly or annual. It also doesn't specify the Pro audit limit or whether monitoring counts against it. Check the pricing page directly before deciding — don't assume Pro is free or that the free tier has no limits beyond the 3-audit cap.

A practical way to decide

Run your 3 free audits first. Audit your main site, then re-audit it after making the top-priority fix to confirm the score moves. If you find yourself wanting the fix instructions written out, needing a clean PDF for someone else, or wishing the next audit would run automatically, that's the signal to move to Pro. If the free output already tells you everything you need to act on, there's no reason to pay for features you won't use.

AuditZap audits any URL in about two minutes: you submit a URL, it crawls up to 100 pages while simulating real users on mobile and desktop, and it runs 40 checks covering performance, SEO, security, and AI search visibility. Results come back as a prioritised list of issues with platform-specific fix instructions. Free accounts can run 3 audits per month, and no credit card is required to start.

What you need before starting

• A publicly reachable URL (the tool audits live pages, so staging sites behind a login won't work).
• A free AuditZap account, which covers 3 audits per month.
• A rough idea of which pages matter most — pricing, landing pages, and top entry pages are the ones whose fixes usually move the most.

Step 1: Submit the URL

Enter the site address in the audit field and start the run. AuditZap begins crawling immediately, up to a 100-page limit, and reports progress as it goes (for example, "Crawling 96 / 100 pages" with the current page and its HTTP status).

If your site has more than 100 pages, the crawl stops at the limit. Point the audit at a section or subdomain if you want coverage of a specific area rather than the whole site.

Step 2: Let the scan run

The scan applies 40 checks across every crawled page. Based on the tool's own description, these include:

Each issue is tagged Critical, Warning, or Passed, and carries an impact weight — the sample output shows a 10/10 impact score on a slow Largest Contentful Paint. That weighting is what turns a long list into a priority order.

Step 3: Read the results page

The results page opens with a summary block:

• Audit score out of 100, with a change indicator against the previous audit (e.g. 62 / 100, up 8 points).
• Counts for Critical, Warnings, and Passed issues.
• An AI Summary in plain language — for example, that a site "scores 62 — held back by slow paint on /pricing and thin metadata," with an estimate of the organic clicks recoverable by fixing it.
• An issue table listing each problem with its category, status, and impact score.

Work top-down. The list is already ordered by estimated revenue impact, so the first two or three items are usually where the effort pays off.

Step 4: Act on each issue

Open any issue to get the fix. AuditZap writes platform-specific instructions — the sample output names WordPress, Shopify, and Webflow among supported platforms — and includes the expected result. A representative entry:

Largest Contentful Paint — /pricing · 5.2s · target 2.5s Preload the hero image and give it fetchpriority="high" so the browser fetches it first, then defer the jQuery bundle. That cuts LCP on /pricing from 5.2s to about 2.1s.

From there you have three ways to hand the work off:

1. Copy fix — paste the instruction into a ticket, chat, or AI coding tool.
2. Copy for AI (.txt) — export the whole audit as a text file formatted for AI tools.
3. Export PDF — a shareable report for a client or stakeholder. Note that watermark-free PDF reports are listed as a Pro feature.

Mark issues resolved as you go, then re-audit to confirm the score moved.

Common snags

• The crawl hits the 100-page cap. You'll see partial coverage. Audit a subdirectory or subdomain to get depth on the pages you care about.
• A fix doesn't change the score. Some checks depend on third-party scripts or hosting configuration you may not control. Check whether the issue is marked as a warning rather than a failure before spending more time on it.
• You've used your 3 free audits. The free tier resets monthly. Pro adds AI fixes on every issue, full detail, watermark-free PDFs, and weekly monitoring for up to 5 sites — worth it only if you're auditing regularly or reporting to clients.
• You need a baseline. Run the audit before making changes so the "+8 from last audit" comparison means something.

When this workflow fits

AuditZap suits a fast first pass: you want a prioritised, plain-language list you can hand to a developer or act on yourself within an afternoon. It's less suited to deep crawl analysis of very large sites, since the crawl caps at 100 pages. For a single site with a handful of key pages, the three-step flow — submit, scan, fix — is enough to get from "something's wrong" to a specific change with an expected outcome.

AuditZap runs 40 checks against a site you submit, covering performance, SEO, security headers, email authentication, TLS, and AI search visibility (AEO/GEO), then returns a 0–100 audit score with issues sorted into Critical, Warnings, and Passed. Each issue comes with an AI-written fix instruction and an impact score, ordered by estimated revenue impact. It's aimed at site owners and marketers who want a prioritised fix list rather than a raw data dump — the crawl covers up to 100 pages and simulates real users on mobile and desktop.

The 40 checks, by category

The audit groups its checks into these areas:

The AI Visibility checks are the part that distinguishes this from a conventional SEO crawler: they assess how visible a site is to AI search and answer engines, and produce their own score alongside the overall audit score.

How results are presented

A completed audit shows:

• An overall score out of 100, with a delta against the previous audit (for example, "62 / 100 ↑ +8 from last audit").
• Issue counts split by severity — Critical, Warnings, Passed — and by category (Performance, SEO, Quick wins, AI Visibility).
• A per-issue impact score out of 10, used to rank the list.
• A status per issue — FAIL or WARN — with a link to the detail.
• An AI Summary describing what is holding the score back and what recovering it is estimated to be worth, e.g. an estimated 18% of lost organic clicks.

Example of a single issue

A failing Largest Contentful Paint on /pricing is reported with the measured value, the page, and the target:

Largest Contentful Paint — /pricing · 5.2s · target 2.5s — Perf — FAIL — impact 10/10

The attached AI fix reads: preload the hero image and give it fetchpriority="high" so the browser fetches it first, then defer the jQuery bundle — cutting LCP on /pricing from 5.2s to about 2.1s. Fixes are written per platform (WordPress, Shopify, Webflow and others), so the instruction matches the stack the site runs on.

Other issues in the same audit follow the same shape: missing meta descriptions across 12 pages (SEO, FAIL, impact 8/10), render-blocking resources such as jQuery 3.6 and analytics.js (Performance, WARN, impact 7/10), and 9 images missing alt text (Quick win, WARN, impact 4/10).

What you get after the scan

Each audit can be exported as a PDF, copied as a .txt for AI tools, or re-run later. Issues can be marked resolved and shared. On the Pro plan, AI fixes appear on every issue, full detail is unlocked, PDF reports are watermark-free, and monitoring covers up to 5 sites weekly.

Practical notes before you run one

• Input: a single URL. The crawler follows up to 100 pages, so very large sites are sampled rather than fully covered.
• Time: results in about 2 minutes.
• Access: 3 free audits a month, no credit card required to start. The page lists "Simple pricing" but does not state amounts, so check the pricing page for current figures.
• Interpreting the score: treat the impact score, not the raw count of failures, as the ordering signal — a 10/10 LCP failure and a 4/10 alt-text warning are not equivalent work.
• Verification: after applying a fix, re-run the audit and compare the score delta and the specific metric (for example, LCP against its 2.5s target) rather than relying on the overall score alone.

AuditZap is a website audit tool that scans any URL and returns a prioritised list of fixes across SEO, performance, and AI search visibility. You give it a URL, it crawls up to 100 pages, runs 40 checks, and writes platform-specific fix instructions ordered by estimated revenue impact. It's aimed at site owners and marketers who want a concrete to-do list rather than a dashboard of raw metrics — the free tier covers 3 audits a month with no credit card required.

What an audit actually produces

The output is a single prioritised list, not a report you have to interpret. Each issue carries an impact score, a category, and a status (Critical, Warning, Passed, or Quick win).

From the tool's own example audit of acme.com:

The audit score rolls these up — the sample site scored 62/100, with 3 critical issues, 9 warnings, and 28 passes.

The three-step flow

1. Crawl — enter a URL. AuditZap crawls up to 100 pages and simulates real users on mobile and desktop.
2. Scan — 40 checks run across critical issues, Core Web Vitals, SEO, security headers, email authentication, TLS, and 9 AI search visibility (AEO/GEO) checks that combine into an AI Visibility score.
3. Fix — each issue gets an AI-written instruction specific to your platform, with the estimated impact attached.

The whole run is described as taking about two minutes.

What the fix instructions look like

The fixes are written as steps, not diagnoses. For the LCP failure above, the instruction is to preload the hero image with fetchpriority="high" so the browser fetches it first, then defer the jQuery bundle — cutting LCP on /pricing from 5.2s to roughly 2.1s.

Fixes are platform-specific and cover WordPress, Shopify, Webflow, and others, so the instruction matches the CMS you're actually editing rather than describing a generic change.

Who it fits

AuditZap suits you if:

• You want a ranked action list tied to revenue impact, not a metrics dashboard.
• You manage a site on a common platform (WordPress, Shopify, Webflow) and want fixes phrased for that platform.
• You care about AI search visibility alongside conventional SEO — the AEO/GEO checks are a distinct part of the scan.
• You want to trial before committing: 3 free audits a month, no credit card.

It's a weaker fit if you need deep crawl analysis across thousands of pages (the cap is 100 pages per audit) or if you only want raw Core Web Vitals data without remediation steps.

Practical notes

• The free tier is limited to 3 audits per month — enough to check a small site or spot-check a few key URLs, not to monitor a large property continuously.
• The example shows a re-audit comparison (↑ +8 from last audit), so scores are trackable over time.
• Results can be exported as PDF or copied as an AI-readable .txt file.
• A Pro plan exists and covers AI fixes on every issue, full detail, watermark-free PDF reports, and weekly monitoring of up to 5 sites. Pricing figures aren't specified in the available material, so check the site's pricing page before assuming a cost.