How AGI Search Labs improves AI visibility for a B2B website

Updated

AGI Search Labs is a B2B agency that does answer engine optimization (AEO) and generative engine optimization (GEO). Its stated goal is to get AI answer engines — ChatGPT, Copilot, Gemini, Perplexity, Claude and Google AI Overviews — to find and recommend your company by name. It works in four moves: technical audits, AI-optimized content, a trackable visibility score tied to dollar impact, and ongoing monitoring. This fits B2B companies whose buyers now shortlist vendors inside AI chat tools before ever reaching a search results page.

The problem it targets

The site frames the shift as "search is splitting in two." Buyers used to search Google, scan ten blue links, and rely on your homepage to make the case, finding you through keywords you ranked for. Now, per the site's framing, buyers ask ChatGPT or Perplexity to shortlist vendors, never land on your site until after they've decided, and find you only if a model can parse and cite your content.

AGI Search Labs cites buyer figures from G2's "The Answer Economy" survey of 1,076 B2B software decision-makers (March 2026): 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in their software research. It also cites an Ahrefs first-party measurement of a 23× higher conversion rate from AI-search visitors than from traditional organic visitors.

The four moves

The site describes its AEO and GEO work as four moves, each closing a different reason answer engines skip over a website.

1. Technical audits

Make sure AI crawlers can reach and parse your site. This addresses the question the site poses directly: "Can AI crawlers even get into your site?"

2. AI-optimized content

Structure pages so models can parse and cite them. The site notes most B2B sites were built for Google and human visitors, not for how ChatGPT, Copilot, Gemini, Perplexity and Claude read a page.

3. A score you can track, plus the dollars behind it

A visibility score you can monitor over time, connected to business value rather than a vanity metric.

4. Ongoing monitoring

Track brand mentions across AI answer engines. The site's positioning here is: "AI visibility tools tell you. We fix it." — i.e., monitoring is paired with remediation, not sold as a standalone dashboard.

The free instant check

Before any engagement, the site offers a self-serve diagnostic. You enter your domain and, in about ten seconds, it checks:

  • Your robots.txt against the crawlers behind ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews
  • Whether your pages can be read without JavaScript
  • Your structured data
  • Your sitemap
  • Your llms.txt

The site states no email is needed for this check and that it only reads public files: robots.txt, llms.txt, your sitemap and your homepage. There is also a separate "free audit" path that produces a free 48-hour report with no obligation.

What to verify before you commit

  • Crawler access is binary and checkable. Run the instant check first. If your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot or similar agents, or if your content only renders with JavaScript, no amount of content work will help until that is fixed.
  • The score needs a definition. Ask what the visibility score measures (mention rate? citation rate? share of voice per prompt set?) and how it maps to pipeline. The site claims a dollar link; get the specific metric.
  • Monitoring without remediation is the failure mode the site itself names. If you already have an AI visibility tool, the question is who changes the site afterward.
  • Pricing is not published. The site shows no pricing signals, so treat cost and scope as a direct conversation, not an assumption.

If your buyers are B2B software decision-makers who now open ChatGPT or Perplexity before Google, the sequence is: run the free crawler check, confirm your pages are parseable, then decide whether the content and monitoring work is worth outsourcing.