agisearchlabs.com

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the practices of making a B2B website readable, citable, and recommendable by AI assistants like ChatGPT, Copilot, Gemini, Perplexity, and Claude. They matter because a growing share of B2B buyers now start vendor research inside an AI chatbot rather than a search results page — and those assistants only name companies whose sites they can crawl, parse, and cite. If your site was built only for Google and human visitors, you can be absent from the shortlist before a buyer ever reaches your homepage.

The shift: search is splitting in two

The core mechanism behind AEO and GEO is a change in where the buying decision begins.

The practical consequence: in the old model, ranking got you seen. In the new model, being citable gets you named. A buyer may ask an assistant to recommend vendors in your category and receive a shortlist that never includes you — not because your product is worse, but because the model couldn't read your pages.

AGI Search Labs cites buyer-behavior figures from G2's "The Answer Economy" survey of 1,076 B2B software decision-makers (March 2026): 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in their software research. It also cites an Ahrefs first-party measurement of a 23× higher conversion rate from AI-search visitors than from traditional organic visitors. Treat these as directional signals from the cited sources rather than universal benchmarks.

Why AI assistants skip some websites

An answer engine can only recommend what it can reach and understand. Three failure points recur:

• Crawler access — if robots.txt blocks the crawlers behind ChatGPT, Claude, Perplexity, Gemini, Copilot, or Google AI Overviews, your content is invisible to them regardless of quality.
• Parseability — pages that require JavaScript to render meaningful content may not be readable by these crawlers.
• Citability — structured data, a sitemap, and an llms.txt file help models interpret and attribute your content.

AGI Search Labs offers a free instant check that reads only public files — robots.txt, llms.txt, your sitemap, and your homepage — to test crawler access and JavaScript-free readability in about ten seconds, with no email required.

What AEO and GEO work actually involves

AGI Search Labs frames its AEO and GEO services as four moves, each addressing a different reason answer engines skip a site. The first is technical audits: ensuring AI crawlers can reach and parse the site. The remaining moves cover AI-optimized content and related fixes (the source page truncates the full breakdown).

The agency positions its offering against AI visibility tools with the line "AI visibility tools tell you. We fix it." — meaning monitoring alone doesn't change whether a model can crawl, parse, and cite you. It also mentions a trackable score alongside dollar-impact measurement, and a free 48-hour audit report with no obligation.

When this matters for your company

AEO and GEO are worth prioritizing if:

• Your buyers are technical or software-evaluation-driven, where chatbot-led shortlisting is most common.
• Your site relies heavily on client-side JavaScript rendering.
• You have no llms.txt, thin structured data, or restrictive robots.txt rules aimed at AI crawlers.
• You're already visible in traditional search but absent when assistants are asked to name vendors in your category.

If your buyers still arrive almost entirely through branded search or direct referrals, the urgency is lower — but the crawler-access and parseability checks are cheap to run and worth confirming either way.

Getting started

1. Check crawler access first. Verify your robots.txt doesn't block the AI crawlers you care about.
2. Confirm your pages render without JavaScript. If key content only appears after scripts run, models may see an empty page.
3. Add or review llms.txt, structured data, and your sitemap so models can interpret and cite your content.
4. Monitor whether assistants name you when asked to shortlist vendors in your category — then fix the gaps rather than only tracking them.

AGI Search Labs is one vendor offering this as a service, with a free instant check and a free 48-hour audit report as entry points. Pricing and engagement terms are not stated on the source page, so confirm scope and cost directly before committing.

You can check this yourself in about ten minutes using only public files. The four things that matter are: whether your robots.txt blocks the crawlers behind ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews; whether your pages render without JavaScript; whether your structured data and sitemap are readable; and whether you have an llms.txt file. AGI Search Labs offers a free instant check that reads exactly these public files — robots.txt, llms.txt, your sitemap, and your homepage — and returns a result in roughly ten seconds with no email required.

The reason this matters: AI assistants only mention companies whose sites they can actually crawl, parse, and cite. If a crawler is blocked at the door, no amount of good content will get you recommended.

Step 1: Check robots.txt for AI crawler rules

Open https://yourdomain.com/robots.txt in a browser. You are looking for User-agent blocks that name AI crawlers and a Disallow line that covers your whole site.

A block that shuts out AI crawlers looks like this:

User-agent: GPTBot
Disallow: /

User-agent: ClaudeBot
Disallow: /

User-agent: PerplexityBot
Disallow: /

A block that allows them looks like this:

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

What to watch for:

• A wildcard rule near the top — User-agent: * followed by Disallow: / — blocks every crawler that isn't named separately below it, including AI ones.
• Rules are matched by user-agent name, so a crawler you never explicitly allowed may still be caught by the wildcard.
• Some sites block AI crawlers on purpose to protect content. If that was a deliberate choice, changing it is a business decision, not just a technical fix.

Expected result: every AI crawler you want citations from has either an explicit Allow or is not covered by any Disallow rule.

Step 2: Confirm your pages render without JavaScript

Many AI crawlers fetch raw HTML and do not execute JavaScript. If your main content only appears after a client-side script runs, the crawler sees an empty shell.

How to test:

1. Open your key page in a browser.
2. View the page source (not the rendered DOM — the raw source).
3. Search the source for a sentence you know is on the page.

If that sentence is absent from the raw source, the content is being injected by JavaScript and may be invisible to AI crawlers. Server-side rendering or static generation fixes this; a JavaScript-only single-page app usually does not pass.

Step 3: Check structured data and your sitemap

Structured data helps answer engines understand what your page is about and who publishes it. Check that your key pages include valid schema markup — organization, product, FAQ, or article types depending on the page — using a structured data testing tool.

Then open https://yourdomain.com/sitemap.xml. Confirm it loads, lists your important pages, and does not point to URLs that redirect or 404. A sitemap full of dead entries gives crawlers a poor map of your site.

Step 4: Look for an llms.txt file

llms.txt is a relatively new convention: a plain-text file at your domain root that gives AI models a curated summary of your site and its key pages. Not every site has one, and its absence is not automatically fatal — but if you want answer engines to understand your site structure quickly, it is worth adding.

Check https://yourdomain.com/llms.txt. If it returns a 404, you don't have one yet.

Quick reference: what each check tells you

Using AGI Search Labs' free instant check

If you would rather not inspect each file manually, AGI Search Labs provides a free instant check. You enter your domain, and in about ten seconds it checks your robots.txt against the crawlers behind ChatGPT, Claude, Perplexity, Gemini, Copilot, and Google AI Overviews, and whether your pages can be read without JavaScript. It also checks your structured data, sitemap, and llms.txt.

Two things worth knowing before you use it: no email is required, and the tool only reads public files — robots.txt, llms.txt, your sitemap, and your homepage. Nothing behind a login is touched.

Common sticking points

• The wildcard rule catches everything. A single User-agent: * / Disallow: / at the top of robots.txt overrides your intent to allow AI crawlers, even if you list them below.
• JavaScript hides your content. A page that looks complete in a browser can be nearly empty to a crawler that doesn't run scripts.
• A sitemap that lies. Listing redirects and 404s wastes crawl budget and signals a neglected site.
• Blocking was intentional. If your team blocked AI crawlers to protect proprietary content, the fix is a strategy conversation, not a one-line edit.

Once crawlers can reach and parse your site, the next question is whether the content itself is structured well enough to be cited. That is where AEO and GEO work begins — the technical checks above are the prerequisite, not the finish line.

AGI Search Labs is a B2B agency focused on answer engine optimization (AEO) and generative engine optimization (GEO). Its stated goal is to get AI answer engines — ChatGPT, Copilot, Gemini, Perplexity, Claude, and Google AI Overviews — to find and recommend a client's company by name. It is aimed at B2B companies whose buyers now research vendors inside AI chat tools rather than only through traditional search.

The problem it addresses

The site's core argument is that most B2B websites were built for Google and human visitors, not for how AI assistants read a page. According to the page, search is "splitting in two":

The page cites G2's "The Answer Economy" survey of 1,076 B2B software decision-makers (March 2026) for two figures: 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in their software research. It also cites Ahrefs first-party data for a 23× higher conversion rate from AI-search visitors than from traditional organic visitors.

What it offers

The AEO and GEO work is described as four moves, each addressing a different reason answer engines skip a website. The page names the first as technical audits — making sure AI crawlers can reach and parse the site. The remaining moves are cut off in the available excerpt, though the page links to a full breakdown.

There are two entry points:

• Free audit — described as a free 48-hour report with no obligation.
• Instant AI check — a roughly ten-second check that reads only public files: robots.txt, llms.txt, the sitemap, and the homepage. It tests whether the crawlers behind the six named assistants can access the site, whether pages can be read without JavaScript, and checks structured data, sitemap, and llms.txt. The page states no email is needed for this check.

Who it's for

B2B companies — particularly those selling software — whose buyers increasingly form shortlists inside AI chat tools before visiting any vendor site. If your site depends on Google rankings and human-readable homepages while your buyers are asking ChatGPT or Perplexity for recommendations, that gap is the one this service targets.

What to verify before engaging

• The buyer-behavior statistics come from G2 and Ahrefs as cited on the page; treat them as the agency's supporting evidence rather than independent verification.
• The page does not list pricing, contract terms, or turnaround beyond the "48-hour report" for the free audit. Ask directly about scope and cost.
• The instant check only reads public files, so it is a starting signal about crawler access — not a full picture of how models currently describe or recommend you.

AGI Search Labs is a B2B agency that does answer engine optimization (AEO) and generative engine optimization (GEO). It audits, rebuilds, and monitors your site so AI answer engines — ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Overviews — find and recommend your company by name. It is a fit if your buyers research vendors inside AI chat tools and your site was built only for Google and human visitors. It is not a fit if you want a self-serve dashboard you run yourself: the site positions its tools as diagnostics, and the work as done for you.

What the service actually covers

The site describes four moves, each aimed at a different reason answer engines skip a website:

• Technical audits — make sure AI crawlers can reach and parse your site.
• AI-optimized content — restructure pages so models can read and cite them.
• A trackable score — a single AI visibility number you can follow over time.
• Monitoring — ongoing tracking of whether assistants recommend you.

The stated distinction from AI visibility tools: "AI visibility tools tell you. We fix it." Tools surface the problem; this service also changes the site.

How to check your starting point for free

Before any engagement, two entry points are offered:

1. Instant AI check — enter your domain. In about ten seconds it checks your robots.txt against the crawlers behind the six assistants, and whether your pages can be read without JavaScript. It also checks structured data, sitemap, and llms.txt. No email required; it reads only public files.
2. Free audit — a 48-hour report, described as no obligation.

The instant check is the faster way to answer a concrete question: can AI crawlers even get into your site? If robots.txt blocks them, or your content only renders with JavaScript, nothing downstream matters until that is fixed.

How results are measured

Two layers are described:

The site pairs the score with buyer-side figures it cites: 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in software research (G2, "The Answer Economy," survey of 1,076 B2B software decision-makers, March 2026). It also cites a 23× higher conversion rate from AI-search visitors than traditional organic visitors (Ahrefs, first-party data). Treat those as the vendor's cited evidence, not as guarantees for your site.

What to weigh before choosing

• You want the fix, not just the diagnosis. If you already run an AI visibility tool and know you're invisible, the gap this service claims to close is the remediation work.
• You can act on a 48-hour report. The free audit is useful only if someone will implement changes or decide to hand them off.
• You accept vendor-cited benchmarks. The G2 and Ahrefs numbers describe the market and one site's experience; your own baseline comes from the instant check and the audit.

If you only need to know whether crawlers can reach you, run the free instant check first — it needs no email and takes about ten seconds. If the answer is yes and you still aren't being recommended, the free 48-hour audit is the next step to see what the four moves would change.

AGI Search Labs is a B2B agency that does answer engine optimization (AEO) and generative engine optimization (GEO). Its stated goal is to get AI answer engines — ChatGPT, Copilot, Gemini, Perplexity, Claude and Google AI Overviews — to find and recommend your company by name. It works in four moves: technical audits, AI-optimized content, a trackable visibility score tied to dollar impact, and ongoing monitoring. This fits B2B companies whose buyers now shortlist vendors inside AI chat tools before ever reaching a search results page.

The problem it targets

The site frames the shift as "search is splitting in two." Buyers used to search Google, scan ten blue links, and rely on your homepage to make the case, finding you through keywords you ranked for. Now, per the site's framing, buyers ask ChatGPT or Perplexity to shortlist vendors, never land on your site until after they've decided, and find you only if a model can parse and cite your content.

AGI Search Labs cites buyer figures from G2's "The Answer Economy" survey of 1,076 B2B software decision-makers (March 2026): 51% of B2B software buyers now start research in an AI chatbot more often than Google, and 71% rely on AI chatbots somewhere in their software research. It also cites an Ahrefs first-party measurement of a 23× higher conversion rate from AI-search visitors than from traditional organic visitors.

The four moves

The site describes its AEO and GEO work as four moves, each closing a different reason answer engines skip over a website.

1. Technical audits

Make sure AI crawlers can reach and parse your site. This addresses the question the site poses directly: "Can AI crawlers even get into your site?"

2. AI-optimized content

Structure pages so models can parse and cite them. The site notes most B2B sites were built for Google and human visitors, not for how ChatGPT, Copilot, Gemini, Perplexity and Claude read a page.

3. A score you can track, plus the dollars behind it

A visibility score you can monitor over time, connected to business value rather than a vanity metric.

4. Ongoing monitoring

Track brand mentions across AI answer engines. The site's positioning here is: "AI visibility tools tell you. We fix it." — i.e., monitoring is paired with remediation, not sold as a standalone dashboard.

The free instant check

Before any engagement, the site offers a self-serve diagnostic. You enter your domain and, in about ten seconds, it checks:

• Your robots.txt against the crawlers behind ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews
• Whether your pages can be read without JavaScript
• Your structured data
• Your sitemap
• Your llms.txt

The site states no email is needed for this check and that it only reads public files: robots.txt, llms.txt, your sitemap and your homepage. There is also a separate "free audit" path that produces a free 48-hour report with no obligation.

What to verify before you commit

• Crawler access is binary and checkable. Run the instant check first. If your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot or similar agents, or if your content only renders with JavaScript, no amount of content work will help until that is fixed.
• The score needs a definition. Ask what the visibility score measures (mention rate? citation rate? share of voice per prompt set?) and how it maps to pipeline. The site claims a dollar link; get the specific metric.
• Monitoring without remediation is the failure mode the site itself names. If you already have an AI visibility tool, the question is who changes the site afterward.
• Pricing is not published. The site shows no pricing signals, so treat cost and scope as a direct conversation, not an assumption.

If your buyers are B2B software decision-makers who now open ChatGPT or Perplexity before Google, the sequence is: run the free crawler check, confirm your pages are parseable, then decide whether the content and monitoring work is worth outsourcing.