How Can Smartsupp Help Increase Online Sales?

Updated

Smartsupp helps an online store turn visitor conversations into revenue by combining live chat, chatbots, and AI-driven engagement in one widget. The site frames this as a three-step approach — engage visitors proactively, assist them with inquiries and product guidance, and convert them into buyers — and cites store examples of up to 240 new leads per day, +30% order value for customers who used chat, and every fifth conversation ending in a purchase. These are vendor-reported outcomes from named customers, not guarantees; treat them as illustrations of what the tool is designed to do rather than expected results for your store.

The three-step model

1. Engage: reach visitors before they leave

Instead of waiting for customers to start a chat, Smartsupp supports proactive notifications — for example, alerting visitors to news or offers. The site presents this as a lead-generation lever, citing AAA auto as a case where proactive engagement produced up to 240 new leads daily. In practice, this means configuring when and to whom the widget prompts appear, so the message matches what the visitor is browsing.

2. Assist: answer questions and guide product choice

Live chat lets agents respond in real time, and quick responses are positioned as a way to raise engagement and sales. The cited example is Dokonalá káva, where customers who used chat saw order value increase by 30%. The mechanism is straightforward: a shopper with an unanswered question about fit, stock, or shipping is a shopper who may abandon; a fast answer keeps them moving toward checkout.

3. Convert: close the sale in conversation

The final step is persuasion and closing. Smartsupp reports that every fifth conversation ends with a purchase, illustrated by Insportline. Combined with lead capture — collecting contact details 24/7 for the sales team — the chat becomes both a conversion channel and a pipeline source.

Where the AI fits: Mira AI shopping assistant

Smartsupp Mira AI is a shopping assistant that learns your business and is positioned to improve satisfaction through instant help, product recommendations, support, and advice. Per the site, it can:

  • Recommend products and services
  • Answer up to 80% of common and technical questions
  • Take a customizable identity, tone, and brand voice
  • Hand over to a human operator when configured to do so
  • Be trained continuously via web scraping and FAQs
  • Learn about products directly from your product feed

For a store, the practical value is coverage: routine questions get answered around the clock, while complex or high-value conversations route to a person. The 80% figure is the vendor's claim, so validate it against your own question mix during a trial.

Channels and widget

The chat widget connects to Live Chat, Email, Messenger, and WhatsApp, so conversations from different entry points can be handled in one place. The widget itself is customizable, and the site lists live chatting, chatbot flows, visitor engagement, and lead generation as its core capabilities. Smartsupp also states it serves 100,000+ customers and references 700+ reviews — useful context, though review counts and ratings should be checked directly before you commit.

What to check before adopting it

  • Fit with your question volume. If most inquiries are repetitive (shipping, returns, sizing), chatbot flows and Mira AI are the main draw. If they are complex and consultative, weigh the human handover configuration more heavily.
  • Channel coverage. Confirm the channels listed (Live Chat, Email, Messenger, WhatsApp) match where your customers actually message you.
  • AI training inputs. Mira AI depends on your product feed and FAQs; plan who maintains these, since quality of answers tracks quality of input.
  • Measurement. Set baselines for leads captured, chat-assisted order value, and conversation-to-purchase rate so you can compare against the vendor's cited examples rather than assume them.
  • Pricing and plan limits. The site links to a pricing page; check current plans, seat limits, and AI feature availability there before deciding, as these details are not specified in the material reviewed here.

Used this way, Smartsupp is best understood as a conversation layer over your store — proactive prompts to start chats, fast answers and AI to keep shoppers moving, and lead capture plus handover to close — with results that depend on how well you configure and staff it.