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smartsupp.com

Power up your business and boost your online sales through conversations. We help turn visitors into loyal customers.

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Resources & Utilities
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English
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2012
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Website review

This review may include AI-generated content and is not individually verified. Domain, certificate and other facts come from the observed data on this page.

What is Smartsupp?

Smartsupp is a customer-engagement platform for websites that combines live chat, chatbots and AI tools to turn visitor conversations into sales and support. Its core offer is a chat widget that connects email, Messenger and WhatsApp alongside real-time chat, so a small team can answer questions, capture leads and hand off to a person when needed.

What it covers

  • Live chat: real-time messaging with quick responses to engage visitors and support sales.
  • Chatbots: automated flows that handle all or part of conversations, including outside working hours.
  • Lead generation: forms and prompts that capture enquiries around the clock for a sales team to follow up.
  • AI Engage: automated, tailored messages triggered at moments chosen to improve conversion.
  • Mira AI shopping assistant: an AI agent trained on your business that recommends products, answers common and technical questions, adopts a set brand voice, and can hand over to a human. It learns from web content, FAQs and a product feed.

Who it suits

The strongest fit is a small or mid-sized e-commerce or service business that wants one tool for sales chat, support and after-hours automation without building its own bot. A typical reader scenario: a two-person online shop gets evening product questions; chatbot flows and Mira AI cover the basics, and the owner steps in for complex orders.

Trade-offs to weigh

  • Automation vs. control: AI answers scale coverage, but you need to review and retrain it as products change, and configure handover rules carefully.
  • Breadth vs. depth: chat, bots, lead capture and AI in one place is convenient, but teams with heavy ticketing or complex CRM needs may find dedicated helpdesk tools deeper.
  • Channel sprawl: connecting email, Messenger and WhatsApp helps customers, but agents need clear ownership of each inbox.

As a next step, list your three most common customer questions and decide which should be answered by a bot and which need a person; that mapping tells you how much of Smartsupp's automation you would actually use. For pricing and plan limits, check Smartsupp.

How does Smartsupp's AI chatbot Mira help answer customer questions and recommend products?

Smartsupp's Mira is an AI shopping assistant that answers customer questions and recommends products by drawing on two kinds of business knowledge: your product feed and your published content. It learns about your catalogue directly from the product feed, so recommendations are tied to items you actually sell, and it is trained through web-scraping and FAQs, which lets it handle common and technical questions in your own wording. Smartsupp says it can answer up to 80% of common and technical questions, and that its identity, tone and brand voice are configurable.

How it works in practice

Mira combines two layers. The product feed supplies what to recommend; the FAQ and scraped site content supply how to explain it. When a shopper asks something like "which of these works with my setup?" or "what's the difference between these two?", Mira can answer from your FAQ material and then point to a specific product. When the question goes beyond what it has learned, a configurable handover passes the chat to a human operator, so the assistant does not have to be right about everything on day one.

What that means for different teams

Situation Where Mira fits Trade-off to weigh
Small shop with a clean product feed and a solid FAQ page Handles routine questions and product pointers without staffing overnight Value depends on the quality of the feed and FAQ; thin content means thin answers
Store with technical or spec-heavy products Answers common and technical questions, freeing agents for complex cases Needs ongoing training as products and policies change
Brand-sensitive retailer Adjustable tone and voice keep replies on-brand Tone settings need review; a mismatched voice undermines trust
High-value or negotiated sales Human handover at the right moment Handover rules must be tuned, or hot leads stall in the bot

A concrete scenario

Picture a shopper comparing two similar items late at night. Mira answers the compatibility question from your FAQ, recommends the variant that matches what they described, and hands over to an agent if the shopper asks about a bulk discount. That is the intended pattern: automate the routine, escalate the personal.

Decision criterion

Before enabling Mira, check two things: whether your product feed is complete and accurate, and whether your FAQ covers the questions your agents actually receive. Those two inputs determine most of the answer quality. If either is weak, fix it first, then start with handover set conservatively and loosen it as you review real conversations. For the wider chat, chatbot and lead-generation setup around Mira, see Smartsupp.

Can I connect Smartsupp to WhatsApp, Messenger, and email, or is it limited to website chat?

Smartsupp is not limited to website chat. Its live chat connects to email, Messenger and WhatsApp alongside the on-site widget, so you can answer those conversations from the same place you handle website chats.

What that means in practice

  • Website chat is the core: a customizable widget on your site for real-time conversations, quick responses and lead capture.
  • Email is listed as a live chat channel, useful for customers who prefer to write and for following up after hours.
  • Messenger and WhatsApp are also listed channels, which matters if your customers already message you there rather than on your site.
  • Beyond live chat, the same platform covers chatbots (including after-hours automation), lead generation, AI-driven engagement and the Mira AI shopping assistant, which recommends products, answers common questions and can hand over to a human.

How to decide

If most of your enquiries arrive through social messaging, channel coverage is the main reason to consider Smartsupp; if you mainly sell on-site and want automation, the chatbot and shopping-assistant tools are the more relevant part. Before committing, check the Smartsupp pricing page for whether specific channels or AI features sit on higher plans, and confirm how a WhatsApp or Messenger conversation appears to your agents alongside web chats.

A practical next step: list the two or three channels your customers actually use, then run a short trial with one agent connected to all of them to see whether the combined inbox stays manageable.

How much does Smartsupp cost, and which plan fits a small online store?

Smartsupp does not publish a single price on its overview page; it points to a dedicated pricing page, so the actual cost depends on the plan you choose there. What the overview does make clear is how the product is packaged: Live Chat, Chatbots, Lead Generation, AI Engage and the Mira AI Shopping Assistant are presented as separate capabilities, which usually means the plan you pick determines how much automation and AI you get versus plain human chat. Treat any specific figure as something to confirm on Smartsupp's pricing page rather than assumed from the marketing copy.

Which plan fits a small online store

For a small store, the decision usually comes down to two questions: how many agents will answer chats, and whether you want automation running outside working hours.

If your situation is… Look for a plan that includes… Trade-off
One or two people answering chat during business hours Live Chat with quick responses and a customizable widget You miss after-hours visitors unless someone is on call
A solo owner who can't watch chat all day Chatbots and Lead Generation to capture enquiries 24/7 Setup time to write flows; automated replies feel less personal
A store with a large catalogue and repetitive product questions Mira AI Shopping Assistant, which the page says learns from your product feed and FAQs More configuration and a brand-voice review before going live; AI answers need checking

The page's own customer examples are worth reading as illustrations rather than guarantees: it cites AAA auto for lead generation, Dokonalá káva for higher order values from chat users, and Insportline for conversations ending in purchases. Those are vendor-reported case studies, so use them to judge which use case resembles yours, not as expected results.

A practical next step: list your monthly chat volume, the hours you can realistically staff, and the top five questions customers ask. If most enquiries arrive outside your hours or repeat the same product questions, prioritise the chatbot and AI tiers; if volume is low and personal, a basic live chat plan is the cheaper fit. Then check the pricing page for agent seats and conversation limits, since those are what usually push a small store onto a higher tier.

How do I set up automated chatbot flows to capture leads outside business hours?

Use Smartsupp's Chatbots and Lead Generation tools to build a flow that runs on your widget after hours: a greeting, a short qualifying question, a contact-capture step, and a handoff message promising follow-up. The site describes "chatbot flows" that automate all or part of customer interactions "even after working hours," plus lead capture "24/7" ready for your sales team.

A practical after-hours flow

  1. Greeting with expectation. State that you're away and when a human will reply, then offer the bot's help now.
  2. One or two qualifying questions. Ask what they need (product advice, order status, quote) with quick-reply buttons. Keep it short; each extra question loses people.
  3. Capture contact details. Ask for email (and phone if your team calls leads). Explain what they'll receive.
  4. Route by answer. Product questions can point to recommendations; support questions can collect order numbers.
  5. Handoff and promise. Confirm receipt, give a response window, and offer to continue with a human during business hours.

Set your hours and fallback first

Decide your schedule and what happens when the bot can't answer: a form, an email link, or a callback request. Smartsupp also lists AI Engage for automated messages at the right moment and Mira AI, a shopping assistant that can recommend products and answer common questions. If you sell online, letting Mira handle product questions while the flow captures contact details is a sensible split; if your leads need human judgment, keep the bot to qualification only.

Trade-offs to weigh

Approach Strength Watch out for
Simple form-style flow Fast to build, predictable leads Feels impersonal; low completion if too many fields
Qualifying conversation Better lead context for sales Longer flows lose impatient visitors
AI assistant plus capture Handles product questions overnight Needs product feed or FAQ content and review of answers

Before going live, test the flow yourself outside hours, check that captured leads actually reach your sales team, and review the first week's transcripts to see where visitors drop off.

How does Smartsupp help increase order value through upselling and cross-selling during chats?

Smartsupp increases order value by turning the chat window into a sales channel rather than a support inbox. The site frames this around a three-step cycle: engage visitors proactively, assist them toward the right products, and convert. In the "Assist" step it cites customers who used chat seeing order value up 30%, and in "Convert" it claims every fifth conversation ends in a purchase. Those are vendor-reported figures from Smartsupp's own page, not independently verified benchmarks, so treat them as directionally useful rather than targets you can expect to hit.

The mechanics it offers

  • Proactive engagement (AI Engage): tailored messages triggered at the right moment, so agents can surface a promotion or a complementary item before the visitor drifts away, instead of waiting for a question.
  • Shopping Assistant (Mira AI): described as recommending products and services, answering common and technical questions, learning from your product feed, and handing over to a human when needed. Product-feed learning is the part most relevant to cross-selling, since recommendations can reflect actual catalogue data.
  • Chatbots and lead capture: automate routine exchanges around the clock and collect leads for the sales team, which keeps upsell conversations alive outside staffed hours.
  • Human handover: the AI is configurable to pass to an operator, so a high-intent shopper asking about a bundle can be closed by a person.

Where the uplift actually comes from

Upselling in chat works best when the agent or bot can see context: which product page the visitor is on, what is already in the basket, and what pairs with it. Smartsupp's value here is the combination of a customizable widget, multi-channel reach (live chat, email, Messenger, WhatsApp) and an assistant trained on your feed. The trade-off is setup effort: Mira's quality depends on how well your product data and FAQs are prepared, and aggressive proactive messages can annoy returning visitors if triggers are too broad.

A practical test: pick one product category with clear accessories, train the assistant on that feed, and script a single proactive message offering the accessory when a visitor lingers on a product page. Compare average order value for chatted versus non-chatted sessions over a few weeks before rolling out. For teams wanting a broader comparison of chat and AI sales tools, Intercom and Crisp are reasonable reference points.

Related questions

More questions →
How Smartsupp Mira AI Works as a Shopping Assistant

Smartsupp Mira AI is an AI shopping assistant that learns your business from your product feed, your website content, and your FAQs, then uses that knowledge to recommend products, answer common and technical questions, and hand conversations to a human when needed. It fits online stores that already have a live chat widget and want automated coverage outside working hours or during high chat volume. The details below come from Smartsupp's own product pages; specific setup menus and plan limits should be confirmed in your account or with Smartsupp before you commit.

What Mira AI is designed to do

Smartsupp positions Mira as "your own shopping assistant that learns your business and improves customer satisfaction by providing instant assistance, product recommendation, support and advice." The listed capabilities are:

  • Recommend products and services based on what it has learned about your catalog
  • Answer up to 80% of common and technical questions (Smartsupp's own figure)
  • Adopt a customizable identity, tone, and brand voice
  • Hand over to a human operator through a configurable handover
  • Keep learning through web scraping, FAQs, and your product feed

This sits alongside Smartsupp's other tools — Live Chat, Chatbots, Lead Generation, and AI Engage — so Mira is best understood as the AI layer on top of a chat operation, not a standalone storefront bot.

How it learns your business

Mira's knowledge comes from three inputs, and each one maps to a different kind of question:

Input What it teaches Mira Typical questions it covers
Product feed Your catalog: items, attributes, availability as provided in the feed "Do you have this in another size?" "Which of these two should I pick?"
Web scraping Your site's public content — policies, descriptions, brand context "What's your return window?" "Do you ship to my country?"
FAQs Curated answers you supply Recurring support and technical questions

Because learning is continuous, updating the feed or FAQ entries is the main lever for changing what Mira says. If an answer is wrong, the fix is usually in the source material, not in the chat itself.

The customer conversation flow

  1. A visitor opens the chat widget. Smartsupp's widget supports live chatting, chatbot flows, visitor engagement, and lead generation, and is customizable.
  2. Mira responds using its learned catalog and FAQ knowledge — recommending products, answering questions, or offering advice.
  3. If the question exceeds Mira's knowledge or the visitor asks for a person, the configurable handover passes the conversation to a human agent, who sees the context.
  4. The conversation can convert. Smartsupp cites that every fifth conversation ends with a purchase and that order value rose 30% for customers who used chat — vendor-reported figures worth treating as directional rather than guaranteed.

Setting the brand voice

Mira's identity, tone, and brand voice are configurable, which matters for stores where the assistant is customer-facing. Decide the persona before launch — for example, a formal tone for a B2B parts supplier versus a casual one for a fashion store — and keep FAQ answers written in that same voice so the assistant doesn't shift register mid-conversation.

Where it fits in a store's workflow

Mira is most useful in three situations:

  • After hours, when no agent is online but visitors still ask pre-purchase questions.
  • High-volume periods, where it deflects repetitive questions so agents handle complex cases.
  • Product discovery, where shoppers need a recommendation rather than a support ticket.

It is less suited to questions that depend on order-specific data or account details unless those are covered by your FAQ or handover process. When evaluating it, test it against your ten most common customer questions and your ten most common product-choice questions, and check how cleanly the handover behaves. For pricing and plan availability, see Smartsupp's pricing page rather than assuming any tier includes Mira.

Which channels can Smartsupp live chat connect to?

Smartsupp connects live chat to four channels: the website chat widget, email, Messenger, and WhatsApp. The website widget is the core surface, while email, Messenger, and WhatsApp let conversations continue outside the site. All channels can be paired with chatbot automation and handed over to human agents, so you can answer instantly around the clock and step in personally when it matters.

Channel overview

Channel What it is for How it fits into the workflow
Website chat widget Real-time chat with visitors on your store The main entry point; supports quick responses to boost engagement and sales
Email Asynchronous contact and follow-up Captures conversations when visitors prefer not to chat live
Messenger Chat with customers on Meta's messaging app Meets customers where they already message
WhatsApp Messaging with customers on WhatsApp Useful for markets where WhatsApp is the default chat app

The source page lists these four channels together under Live Chat, alongside the claim that more than 100,000 customers use the product. It does not publish per-channel setup steps, limits, or pricing on this page, so treat the table as a map of what is offered rather than a setup guide.

How the channels work together

Smartsupp's model is "combine AI automation with human expertise." In practice that means:

  • Automation first. Chatbot flows can handle all or part of customer interactions, including after working hours. The Mira AI shopping assistant can answer up to 80% of common and technical questions, recommend products, and learn from your product feed, web-scraped content, and FAQs.
  • Human handover. Mira AI has configurable handover to a human operator, and its identity, tone, and brand voice can be customized. This is what makes multi-channel coverage practical: the bot absorbs routine volume, and agents take the conversations that need a person.
  • Lead capture across channels. Lead Generation is positioned as capturing leads 24/7, ready for the sales team to close. The page cites up to 240 new leads per day in one customer example (AAA auto).

What this means for an online store

If your customers mostly browse and buy on your site, the website widget plus chatbot flows covers most needs. Add email, Messenger, or WhatsApp when you know customers already message you there — for example, a store whose buyers routinely ask order questions via WhatsApp. The page's own conversion claims (order value +30% for customers who used chat, and every fifth conversation ending in a purchase, per cited customer stories) come from Smartsupp's case examples, so use them as directional signals, not guarantees for your store.

To evaluate fit, check the Live Chat, Chatbots, Lead Generation, AI Engage, and Shopping Assistant sections on smartsupp.com, and confirm current plan details on the Pricing page before committing.

What Is Smartsupp and What Can It Do for an Online Store?

Smartsupp is a live chat, chatbot, and AI toolset for websites, aimed at turning visitors into customers. It combines real-time chat with automation: you can answer instantly around the clock, and step in personally when it matters. It fits online stores and other businesses that want to engage visitors proactively, capture leads 24/7, and automate part of customer communication — including after working hours.

Core capabilities

Smartsupp groups its offering into five areas, each with a distinct job:

Capability What it does Where it helps
Live Chat Real-time chat with customers; quick responses to boost engagement and sales Day-to-day support and sales conversations
Chatbots Automate all or part of customer interactions, including outside working hours Covering off-hours and repetitive questions
Lead Generation Capture leads 24/7, ready for the sales team to close Not losing opportunities when no one is online
AI Engage AI-driven engagement at the right moment; automated, tailored messages Higher conversion from existing traffic
Shopping Assistant (Mira AI) AI assistant that learns your business and gives instant help, product recommendations, support, and advice Product discovery and first-line support

Chat runs across multiple channels: the site widget plus Email, Messenger, and WhatsApp.

Mira AI, the shopping assistant

Mira AI is Smartsupp's own assistant, and its stated abilities are worth knowing if product discovery is your priority:

  • Recommends products and services
  • Answers up to 80% of common and technical questions
  • Has a customizable identity, tone, and brand voice
  • Supports configurable handover to a human operator
  • Trains easily and continuously through web-scraping and FAQs
  • Learns about your products directly from your product feed

The product-feed learning is the detail that matters most for a store: it means recommendations are grounded in your catalog rather than generic answers.

The chat widget

The widget itself is described as user-friendly for both agents and customers, and supports live chatting, chatbot flows, visitor engagement, lead generation, and customization.

Claimed outcomes

Smartsupp presents its results in three steps — engage, assist, convert — with figures attached:

  • Engage: notify visitors of news rather than waiting for them to reach out; up to 240 new leads every day (cited from AAA auto).
  • Assist: answer inquiries and guide customers to the right products; order value +30% for customers who used chat (cited from Dokonalá káva).
  • Convert: every fifth conversation ends with a purchase (cited from Insportline).

These are vendor-published customer examples, not independent benchmarks. Treat them as illustrations of what the tool is designed to do, and judge fit against your own traffic and query mix.

Who it is aimed at

Smartsupp targets businesses that want to turn visitors into loyal customers — the site cites 100,000+ customers and 700+ reviews. In practice, the strongest fit is a store that:

  • Gets questions that block purchases (shipping, sizing, product choice) and wants them answered fast, including at night
  • Wants to reach out to visitors proactively instead of only reacting
  • Has a product catalog that could feed an AI assistant for recommendations
  • Wants automation with a human fallback rather than a fully self-service bot

If your volume of conversations is very low, or your customers rarely need pre-purchase help, the automation layer adds less value than the live chat alone.

Getting started

Smartsupp's own path is a free account, then configuring the widget and channels:

  1. Create an account — the site offers "Create free account" as the entry point.
  2. Install the chat widget on your site so visitors can start conversations.
  3. Connect channels — Email, Messenger, and WhatsApp — so conversations arrive in one place.
  4. Set up chatbot flows for the questions and hours you want covered automatically.
  5. Configure lead generation to capture contacts when no agent is available.
  6. Train Mira AI using your FAQs, web content, and product feed, and set its tone and handover rules.
  7. Verify by testing a conversation end to end: ask a common question, check the AI answer, trigger a handover, and confirm the lead is recorded.

Common sticking points to plan for: AI answers are only as good as the FAQ and product-feed content behind them, so review that material before launch; and handover rules need testing so customers are not left waiting when the bot cannot help.

Pricing and plan limits are not covered in the available material — check the Pricing page for current terms before committing.

What to Check Before Choosing Smartsupp for Your Online Store

Before signing up, confirm four things: that you need a mix of live chat, chatbot automation, lead capture and AI-driven engagement; that you can staff or automate 24/7 coverage with human handover; that Mira AI fits your product catalog; and that you review the pricing page and start with a free account to test the fit. Smartsupp positions itself as a conversation platform that combines AI automation with human agents to turn chats into revenue, so the decision hinges on whether your support and sales workflow matches that model.

Match the feature set to your actual needs

Smartsupp bundles several capabilities under one widget. Check each against what your store actually lacks today.

Capability What Smartsupp says it does Check this before choosing
Live Chat Real-time chat with customers; quick responses to boost engagement and sales Whether your team can respond live during peak hours
Chatbots Automate all or part of interactions, including after working hours Whether your common questions can be scripted into flows
Lead Generation Capture leads 24/7 for your sales team to close Whether you have a follow-up process for captured leads
AI Engage AI-driven engagement that tailors messages at the right moment Whether you want automated proactive outreach
Shopping Assistant (Mira AI) Learns your business, recommends products, answers up to 80% of common and technical questions, configurable tone and handover to a human Whether your product feed and FAQs are ready to train it

If you only need a simple chat box, the automation and AI layers may be more than you need. If you are losing after-hours inquiries or want product recommendations handled automatically, the combination is the reason to consider Smartsupp.

Confirm channel coverage and 24/7 handling

Smartsupp lists Live Chat, Email, Messenger and WhatsApp as channels you can join into one place. The practical question is not whether these channels exist but whether your customers use them and whether you can route them to the right agent.

The site frames the core promise as answering instantly around the clock and stepping in personally when it matters. That means you should plan two things before committing:

  • Automation coverage: decide which questions the chatbot handles and which must reach a human.
  • Handover rules: for Mira AI, handover to a human operator is configurable, so define when that trigger fires.

If you cannot staff live agents around the clock, the chatbot and AI layers are what make 24/7 coverage realistic — but only if your FAQ content is good enough to automate.

Test Mira AI against your catalog

Mira AI is the shopping assistant that learns your business. According to Smartsupp, it can recommend products and services, answer up to 80% of common and technical questions, take a customizable identity and brand voice, hand over to a human, and be trained through web-scraping, FAQs and your product feed.

Before choosing it, ask:

  • Is your product feed clean and complete enough for the assistant to learn from?
  • Do you have FAQs that cover the questions customers actually ask?
  • Do you want the assistant to speak in your brand voice, and who will maintain that?

If your catalog is small or your customers rarely ask product questions in chat, the shopping assistant adds less value. If you sell a broad catalog and want instant product advice, it is the strongest reason to pick Smartsupp.

Review pricing and start with a free account

Smartsupp links to a dedicated pricing page, so check current plans and limits there rather than assuming a tier. The site repeatedly invites visitors to create a free account, which is the lowest-risk way to test the widget, chatbot flows and AI behavior against your own traffic before committing to a paid plan.

A sensible trial sequence:

  1. Create a free account and install the chat widget on your store.
  2. Run live chat for a week and note response times and conversation volume.
  3. Build one or two chatbot flows for your most common questions.
  4. Connect your product feed and FAQs, then test Mira AI on real product questions.
  5. Compare results against the pricing tiers before upgrading.

Weigh the vendor's own claims carefully

Smartsupp cites outcomes from named customers — up to 240 new leads per day for AAA auto, a 30% higher order value for customers who used chat at Dokonalá káva, and every fifth conversation ending in a purchase at Insportline. These are vendor-published case references, not independent benchmarks, so treat them as illustrations of what the platform is designed to do rather than guarantees for your store. Use your free-account trial to see whether similar patterns appear in your own data.

When Smartsupp is a good fit — and when it isn't

Choose Smartsupp if you want live chat, chatbot automation, lead capture and an AI shopping assistant in one widget, you need after-hours coverage with human handover, and you have a product catalog and FAQ content ready to train Mira AI.

Look elsewhere if you only need basic chat with no automation, you cannot maintain the content that trains the AI, or your customers do not use chat channels at all.

The deciding step is the free account: test the widget and Mira AI on your own store, review the pricing page for current plans, and let real conversation data settle the choice.

How Can Smartsupp Help Increase Online Sales?

Smartsupp helps an online store turn visitor conversations into revenue by combining live chat, chatbots, and AI-driven engagement in one widget. The site frames this as a three-step approach — engage visitors proactively, assist them with inquiries and product guidance, and convert them into buyers — and cites store examples of up to 240 new leads per day, +30% order value for customers who used chat, and every fifth conversation ending in a purchase. These are vendor-reported outcomes from named customers, not guarantees; treat them as illustrations of what the tool is designed to do rather than expected results for your store.

The three-step model

1. Engage: reach visitors before they leave

Instead of waiting for customers to start a chat, Smartsupp supports proactive notifications — for example, alerting visitors to news or offers. The site presents this as a lead-generation lever, citing AAA auto as a case where proactive engagement produced up to 240 new leads daily. In practice, this means configuring when and to whom the widget prompts appear, so the message matches what the visitor is browsing.

2. Assist: answer questions and guide product choice

Live chat lets agents respond in real time, and quick responses are positioned as a way to raise engagement and sales. The cited example is Dokonalá káva, where customers who used chat saw order value increase by 30%. The mechanism is straightforward: a shopper with an unanswered question about fit, stock, or shipping is a shopper who may abandon; a fast answer keeps them moving toward checkout.

3. Convert: close the sale in conversation

The final step is persuasion and closing. Smartsupp reports that every fifth conversation ends with a purchase, illustrated by Insportline. Combined with lead capture — collecting contact details 24/7 for the sales team — the chat becomes both a conversion channel and a pipeline source.

Where the AI fits: Mira AI shopping assistant

Smartsupp Mira AI is a shopping assistant that learns your business and is positioned to improve satisfaction through instant help, product recommendations, support, and advice. Per the site, it can:

  • Recommend products and services
  • Answer up to 80% of common and technical questions
  • Take a customizable identity, tone, and brand voice
  • Hand over to a human operator when configured to do so
  • Be trained continuously via web scraping and FAQs
  • Learn about products directly from your product feed

For a store, the practical value is coverage: routine questions get answered around the clock, while complex or high-value conversations route to a person. The 80% figure is the vendor's claim, so validate it against your own question mix during a trial.

Channels and widget

The chat widget connects to Live Chat, Email, Messenger, and WhatsApp, so conversations from different entry points can be handled in one place. The widget itself is customizable, and the site lists live chatting, chatbot flows, visitor engagement, and lead generation as its core capabilities. Smartsupp also states it serves 100,000+ customers and references 700+ reviews — useful context, though review counts and ratings should be checked directly before you commit.

What to check before adopting it

  • Fit with your question volume. If most inquiries are repetitive (shipping, returns, sizing), chatbot flows and Mira AI are the main draw. If they are complex and consultative, weigh the human handover configuration more heavily.
  • Channel coverage. Confirm the channels listed (Live Chat, Email, Messenger, WhatsApp) match where your customers actually message you.
  • AI training inputs. Mira AI depends on your product feed and FAQs; plan who maintains these, since quality of answers tracks quality of input.
  • Measurement. Set baselines for leads captured, chat-assisted order value, and conversation-to-purchase rate so you can compare against the vendor's cited examples rather than assume them.
  • Pricing and plan limits. The site links to a pricing page; check current plans, seat limits, and AI feature availability there before deciding, as these details are not specified in the material reviewed here.

Used this way, Smartsupp is best understood as a conversation layer over your store — proactive prompts to start chats, fast answers and AI to keep shoppers moving, and lead capture plus handover to close — with results that depend on how well you configure and staff it.

Website Overview

An established domain and managed infrastructure suggest continuity of operations and may support dependable delivery, although neither guarantees service quality. Page metadata, canonical configuration and social previews work together to provide more consistent search and sharing presentation.

Domain and Registration

Registered in 2012, this domain has about 14 years of history. That suggests continuity, although ownership and purpose may have changed. The domain uses the common .com extension, which is not an independent safety signal.

DNS and Email

The lowest TTL is 60 seconds, supporting rapid record changes at the cost of more frequent lookups. Nameservers are provided by Amazon Route 53, indicating managed DNS hosting. MX records point to the Google Workspace email service. CAA records restrict which certificate authorities are authorized to issue certificates. No CNAME was found; the observed records resolve directly to addresses.

TLS and Certificates

The certificate uses an RSA 2048-bit public key, offering broad client compatibility. The server supplied a complete certificate chain. No organization name is present in the certificate; the available fields are consistent with domain validation. The certificate was issued by Let's Encrypt, commonly associated with automated certificate services. The certificate's total validity is about 89 days, consistent with a short renewal cycle.

HTTP and Browser Security

X-Powered-By exposes backend information: Next.js. All six checked browser-security headers are present. Their effectiveness still depends on the policy values and application behavior. No obvious internal addresses or debug information were found in the headers. No explicit CDN or WAF marker was found in the response headers. No CORS permission header was found, so browsers normally restrict cross-origin script access.

Technology Stack Analysis

The public page identifies Next.js, Google Tag Manager without precise versions, leaving fewer clues for version-specific scanning.

Search and Social Sharing

Twitter Card metadata is configured. JSON-LD includes Organization data, helping describe the organization as an entity. The page declares 10 language or regional alternatives using hreflang. The title has 63 characters, within a common display range. A meta description is present, with 117 characters.

Hosting and Email

DNSAmazon Route 53
HostingHetzner Online GmbH
EmailGoogle Workspace
Approximate IP geolocation (inferred; a CDN or proxy may differ from the origin server) Germany flagNuremberg, Bavaria, Germany Inferred 162.55.157.179

Registration details

RDAP / WHOIS

RegistrarGransy, s.r.o.
Registered2012-08-25
Expires2027-08-25
Domain statusactive
Nameserversns-1328.awsdns-38.org、ns-155.awsdns-19.com、ns-2005.awsdns-58.co.uk、ns-599.awsdns-10.net
DNSSECunsigned

DNS records

DNS

TypeNameValueTTLPriority
Awww.smartsupp.com162.55.157.17960—
MXsmartsupp.comaspmx.l.google.com864001
MXsmartsupp.comalt1.aspmx.l.google.com864005
MXsmartsupp.comalt2.aspmx.l.google.com864005
MXsmartsupp.comalt3.aspmx.l.google.com8640010
MXsmartsupp.comalt4.aspmx.l.google.com8640010
NSsmartsupp.comns-1328.awsdns-38.org172800—
NSsmartsupp.comns-155.awsdns-19.com172800—
NSsmartsupp.comns-2005.awsdns-58.co.uk172800—
NSsmartsupp.comns-599.awsdns-10.net172800—
TXTsmartsupp.comMS=ms61938289300—
TXTsmartsupp.comOSSRH-97152300—
TXTsmartsupp.comanthropic-domain-verification-937mkt=lFjpqe7kYVK20V3XtrFKiplNv300—
TXTsmartsupp.comfacebook-domain-verification=6i79qe4ljzkd31bbzrk0e5z85p4gsi300—
TXTsmartsupp.comgoogle-site-verification=4vjtpLL_l_qko2qHK9_pmK0HdQ-dL4kHH9umNcD07wE300—
TXTsmartsupp.comgoogle-site-verification=JJQ7ZbC6qKHZkfPw0UmyEvA1gz7cYzx1XdW13zC5M5E300—
TXTsmartsupp.comgoogle-site-verification=PntXvApwmqe6FlS5v3tkCdQOiCJmLQPwsCHZiyw-_X0300—
TXTsmartsupp.comgoogle-site-verification=WrAbRzIxg4und0wN-Pn2r0IQakIDsc4n2CHy2KkiYAk300—
TXTsmartsupp.comgoogle-site-verification=Z82twWthlIDqwk12WYXum5QXfOzCjWmGvBclttey_l4300—
TXTsmartsupp.comgoogle-site-verification=nOueh828WGo4ZA69h9ZSOhPxGbhXbhNBmwG-RShwn7k300—
TXTsmartsupp.comgoogle-site-verification=u8lOHSN9Dh8oBWTyKZgEEUzBMrcEXmRjPsAPICOPLqM300—
TXTsmartsupp.comv=spf1 include:_spf.google.com include:servers.mcsv.net include:spf.mandrillapp.com -all300—
CAAsmartsupp.com0 iodef "mailto:[email protected]"300—
CAAsmartsupp.com0 issue "amazon.com"300—
CAAsmartsupp.com0 issue "digicert.com"300—
CAAsmartsupp.com0 issue "letsencrypt.org"300—
CAAsmartsupp.com0 issue "pki.goog"300—
DMARC_dmarc.smartsupp.comv=DMARC1; p=quarantine; rua=mailto:[email protected]; ruf=mailto:[email protected]; pct=100300—

TLS and certificates

TLS / SSL

AssessmentNormal configuration
Supported protocolsTLSv1.2、TLSv1.3
Negotiated protocolTLSv1.3
Certificate subjectsmartsupp.com
IssuerLet's Encrypt
Valid until2026-12-13T17:21 · Remaining when checked: 56 days
Verification detailsCertificate trust: Passed · Hostname match: Passed

HTTP response headers

HTTP

HeaderValue
content-typetext/html; charset=utf-8
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
strict-transport-securitymax-age=300
content-security-policyframe-ancestors 'self' https://app.storyblok.com
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
permissions-policycamera=(), microphone=(), geolocation=(), payment=(), usb=()

Identified technologies

Next.jsGoogle Tag Manager

Pages, Search and Sharing

Meta descriptionPower up your business and boost your online sales through conversations. We help turn visitors into loyal customers.
Canonical URLhttps://www.smartsupp.com/
LanguageEnglish (default) · Multilingual
Twitter Cardsummary_large_image
All bots 0 allowed · 8 disallowed
  • Disallow/widget/
  • Disallow/*?s=
  • Disallow/search/
  • Disallow/*?ref=
  • Disallow/*?src=
  • Disallow/*sourceExt=
  • Disallow/*?hsa_acc=
  • Disallow/*?affil=

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