Website review
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What is Smartsupp?
Smartsupp is a customer-engagement platform for websites that combines live chat, chatbots and AI tools to turn visitor conversations into sales and support. Its core offer is a chat widget that connects email, Messenger and WhatsApp alongside real-time chat, so a small team can answer questions, capture leads and hand off to a person when needed.
What it covers
- Live chat: real-time messaging with quick responses to engage visitors and support sales.
- Chatbots: automated flows that handle all or part of conversations, including outside working hours.
- Lead generation: forms and prompts that capture enquiries around the clock for a sales team to follow up.
- AI Engage: automated, tailored messages triggered at moments chosen to improve conversion.
- Mira AI shopping assistant: an AI agent trained on your business that recommends products, answers common and technical questions, adopts a set brand voice, and can hand over to a human. It learns from web content, FAQs and a product feed.
Who it suits
The strongest fit is a small or mid-sized e-commerce or service business that wants one tool for sales chat, support and after-hours automation without building its own bot. A typical reader scenario: a two-person online shop gets evening product questions; chatbot flows and Mira AI cover the basics, and the owner steps in for complex orders.
Trade-offs to weigh
- Automation vs. control: AI answers scale coverage, but you need to review and retrain it as products change, and configure handover rules carefully.
- Breadth vs. depth: chat, bots, lead capture and AI in one place is convenient, but teams with heavy ticketing or complex CRM needs may find dedicated helpdesk tools deeper.
- Channel sprawl: connecting email, Messenger and WhatsApp helps customers, but agents need clear ownership of each inbox.
As a next step, list your three most common customer questions and decide which should be answered by a bot and which need a person; that mapping tells you how much of Smartsupp's automation you would actually use. For pricing and plan limits, check Smartsupp.
How does Smartsupp's AI chatbot Mira help answer customer questions and recommend products?
Smartsupp's Mira is an AI shopping assistant that answers customer questions and recommends products by drawing on two kinds of business knowledge: your product feed and your published content. It learns about your catalogue directly from the product feed, so recommendations are tied to items you actually sell, and it is trained through web-scraping and FAQs, which lets it handle common and technical questions in your own wording. Smartsupp says it can answer up to 80% of common and technical questions, and that its identity, tone and brand voice are configurable.
How it works in practice
Mira combines two layers. The product feed supplies what to recommend; the FAQ and scraped site content supply how to explain it. When a shopper asks something like "which of these works with my setup?" or "what's the difference between these two?", Mira can answer from your FAQ material and then point to a specific product. When the question goes beyond what it has learned, a configurable handover passes the chat to a human operator, so the assistant does not have to be right about everything on day one.
What that means for different teams
| Situation | Where Mira fits | Trade-off to weigh |
|---|---|---|
| Small shop with a clean product feed and a solid FAQ page | Handles routine questions and product pointers without staffing overnight | Value depends on the quality of the feed and FAQ; thin content means thin answers |
| Store with technical or spec-heavy products | Answers common and technical questions, freeing agents for complex cases | Needs ongoing training as products and policies change |
| Brand-sensitive retailer | Adjustable tone and voice keep replies on-brand | Tone settings need review; a mismatched voice undermines trust |
| High-value or negotiated sales | Human handover at the right moment | Handover rules must be tuned, or hot leads stall in the bot |
A concrete scenario
Picture a shopper comparing two similar items late at night. Mira answers the compatibility question from your FAQ, recommends the variant that matches what they described, and hands over to an agent if the shopper asks about a bulk discount. That is the intended pattern: automate the routine, escalate the personal.
Decision criterion
Before enabling Mira, check two things: whether your product feed is complete and accurate, and whether your FAQ covers the questions your agents actually receive. Those two inputs determine most of the answer quality. If either is weak, fix it first, then start with handover set conservatively and loosen it as you review real conversations. For the wider chat, chatbot and lead-generation setup around Mira, see Smartsupp.
Can I connect Smartsupp to WhatsApp, Messenger, and email, or is it limited to website chat?
Smartsupp is not limited to website chat. Its live chat connects to email, Messenger and WhatsApp alongside the on-site widget, so you can answer those conversations from the same place you handle website chats.
What that means in practice
- Website chat is the core: a customizable widget on your site for real-time conversations, quick responses and lead capture.
- Email is listed as a live chat channel, useful for customers who prefer to write and for following up after hours.
- Messenger and WhatsApp are also listed channels, which matters if your customers already message you there rather than on your site.
- Beyond live chat, the same platform covers chatbots (including after-hours automation), lead generation, AI-driven engagement and the Mira AI shopping assistant, which recommends products, answers common questions and can hand over to a human.
How to decide
If most of your enquiries arrive through social messaging, channel coverage is the main reason to consider Smartsupp; if you mainly sell on-site and want automation, the chatbot and shopping-assistant tools are the more relevant part. Before committing, check the Smartsupp pricing page for whether specific channels or AI features sit on higher plans, and confirm how a WhatsApp or Messenger conversation appears to your agents alongside web chats.
A practical next step: list the two or three channels your customers actually use, then run a short trial with one agent connected to all of them to see whether the combined inbox stays manageable.
How much does Smartsupp cost, and which plan fits a small online store?
Smartsupp does not publish a single price on its overview page; it points to a dedicated pricing page, so the actual cost depends on the plan you choose there. What the overview does make clear is how the product is packaged: Live Chat, Chatbots, Lead Generation, AI Engage and the Mira AI Shopping Assistant are presented as separate capabilities, which usually means the plan you pick determines how much automation and AI you get versus plain human chat. Treat any specific figure as something to confirm on Smartsupp's pricing page rather than assumed from the marketing copy.
Which plan fits a small online store
For a small store, the decision usually comes down to two questions: how many agents will answer chats, and whether you want automation running outside working hours.
| If your situation is… | Look for a plan that includes… | Trade-off |
|---|---|---|
| One or two people answering chat during business hours | Live Chat with quick responses and a customizable widget | You miss after-hours visitors unless someone is on call |
| A solo owner who can't watch chat all day | Chatbots and Lead Generation to capture enquiries 24/7 | Setup time to write flows; automated replies feel less personal |
| A store with a large catalogue and repetitive product questions | Mira AI Shopping Assistant, which the page says learns from your product feed and FAQs | More configuration and a brand-voice review before going live; AI answers need checking |
The page's own customer examples are worth reading as illustrations rather than guarantees: it cites AAA auto for lead generation, Dokonalá káva for higher order values from chat users, and Insportline for conversations ending in purchases. Those are vendor-reported case studies, so use them to judge which use case resembles yours, not as expected results.
A practical next step: list your monthly chat volume, the hours you can realistically staff, and the top five questions customers ask. If most enquiries arrive outside your hours or repeat the same product questions, prioritise the chatbot and AI tiers; if volume is low and personal, a basic live chat plan is the cheaper fit. Then check the pricing page for agent seats and conversation limits, since those are what usually push a small store onto a higher tier.
How do I set up automated chatbot flows to capture leads outside business hours?
Use Smartsupp's Chatbots and Lead Generation tools to build a flow that runs on your widget after hours: a greeting, a short qualifying question, a contact-capture step, and a handoff message promising follow-up. The site describes "chatbot flows" that automate all or part of customer interactions "even after working hours," plus lead capture "24/7" ready for your sales team.
A practical after-hours flow
- Greeting with expectation. State that you're away and when a human will reply, then offer the bot's help now.
- One or two qualifying questions. Ask what they need (product advice, order status, quote) with quick-reply buttons. Keep it short; each extra question loses people.
- Capture contact details. Ask for email (and phone if your team calls leads). Explain what they'll receive.
- Route by answer. Product questions can point to recommendations; support questions can collect order numbers.
- Handoff and promise. Confirm receipt, give a response window, and offer to continue with a human during business hours.
Set your hours and fallback first
Decide your schedule and what happens when the bot can't answer: a form, an email link, or a callback request. Smartsupp also lists AI Engage for automated messages at the right moment and Mira AI, a shopping assistant that can recommend products and answer common questions. If you sell online, letting Mira handle product questions while the flow captures contact details is a sensible split; if your leads need human judgment, keep the bot to qualification only.
Trade-offs to weigh
| Approach | Strength | Watch out for |
|---|---|---|
| Simple form-style flow | Fast to build, predictable leads | Feels impersonal; low completion if too many fields |
| Qualifying conversation | Better lead context for sales | Longer flows lose impatient visitors |
| AI assistant plus capture | Handles product questions overnight | Needs product feed or FAQ content and review of answers |
Before going live, test the flow yourself outside hours, check that captured leads actually reach your sales team, and review the first week's transcripts to see where visitors drop off.
How does Smartsupp help increase order value through upselling and cross-selling during chats?
Smartsupp increases order value by turning the chat window into a sales channel rather than a support inbox. The site frames this around a three-step cycle: engage visitors proactively, assist them toward the right products, and convert. In the "Assist" step it cites customers who used chat seeing order value up 30%, and in "Convert" it claims every fifth conversation ends in a purchase. Those are vendor-reported figures from Smartsupp's own page, not independently verified benchmarks, so treat them as directionally useful rather than targets you can expect to hit.
The mechanics it offers
- Proactive engagement (AI Engage): tailored messages triggered at the right moment, so agents can surface a promotion or a complementary item before the visitor drifts away, instead of waiting for a question.
- Shopping Assistant (Mira AI): described as recommending products and services, answering common and technical questions, learning from your product feed, and handing over to a human when needed. Product-feed learning is the part most relevant to cross-selling, since recommendations can reflect actual catalogue data.
- Chatbots and lead capture: automate routine exchanges around the clock and collect leads for the sales team, which keeps upsell conversations alive outside staffed hours.
- Human handover: the AI is configurable to pass to an operator, so a high-intent shopper asking about a bundle can be closed by a person.
Where the uplift actually comes from
Upselling in chat works best when the agent or bot can see context: which product page the visitor is on, what is already in the basket, and what pairs with it. Smartsupp's value here is the combination of a customizable widget, multi-channel reach (live chat, email, Messenger, WhatsApp) and an assistant trained on your feed. The trade-off is setup effort: Mira's quality depends on how well your product data and FAQs are prepared, and aggressive proactive messages can annoy returning visitors if triggers are too broad.
A practical test: pick one product category with clear accessories, train the assistant on that feed, and script a single proactive message offering the accessory when a visitor lingers on a product page. Compare average order value for chatted versus non-chatted sessions over a few weeks before rolling out. For teams wanting a broader comparison of chat and AI sales tools, Intercom and Crisp are reasonable reference points.
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