How does Aimtell target visitors without an email address?

Aimtell targets visitors through browser push notification permission rather than email capture. When a visitor clicks "allow" once, Aimtell begins recording what that subscriber does on your site — pages viewed, location, device, and any custom events or attributes you track — and lets you build audience segments from that data. This works for any site that installs the Aimtell code and serves visitors on supported browsers (Chrome, Firefox, Safari, and other major browsers). The trade-off: you only reach people who granted permission, and only through browser notifications, not email.

What replaces the email address

The subscriber record is the unit of targeting. Instead of an email, Aimtell builds a profile from the moment of opt-in onward. According to Aimtell's own description, a visitor grants permission in a single click, and "from that moment Aimtell knows where they are, what they are browsing on, and everything they do on your site."

That profile is collected without an email address and includes:

• Pageviews — every page a subscriber has seen, plus how recently and how often
• Geolocation — country, region, and city, refreshed each time they return
• Device information — mobile or desktop, operating system, and browser type
• Custom attributes — traits you already track, such as name, plan, or lifetime value
• Custom events — actions worth acting on, such as purchase, form completed, or video watched

The practical effect: you can target someone based on behavior even though you never collected a contact address.

How segmentation works

Segments are built by combining conditions. Aimtell's example segment reads: Country is United States AND Viewed /pricing within 7 days AND No purchase event — yielding 18,402 subscribers.

That structure shows the three building blocks:

You can combine these with AND logic to narrow an audience, then send to that segment. The targeting is behavioral and time-bound, so a segment like "viewed pricing in the last 7 days but didn't buy" stays current as people move in and out of the criteria.

What you can send once you have a segment

Targeting feeds two delivery modes:

One-off campaigns — a flash sale, launch, or announcement. You write it, pick the segment, and send immediately or schedule it for an exact date and time. Aimtell schedules per subscriber's time zone (its example: "Sends Fri, Nov 27 at 9:00 AM, each subscriber's time zone").

Automations — triggered sends that run on their own:

• Welcome series — fires the moment someone opts in
• Event triggered — fires after an action like an abandoned cart or abandoned form; Aimtell re-checks that the subscriber still qualifies before sending
• RSS triggered — each new post on your feed sends automatically, with no campaign to build
• API triggered — fired from your existing systems for cases like back-in-stock, price drop, or shipment out for delivery

A cart-recovery example from Aimtell: trigger on added_to_cart, wait 4 hours, then send.

What to check before relying on this

• Permission is the gate. No opt-in means no subscriber, so the size of your reachable audience depends on how many visitors accept the prompt.
• Browser support matters. Aimtell states support for all major browsers including Safari, Firefox, and Chrome; confirm your specific audience's browsers before committing.
• Behavioral data only goes as deep as your tracking. Custom attributes and events require you to pass that data in — if you don't track plan or cart value, you can't segment on it.
• Pricing and trial terms: Aimtell advertises a 14-day free trial with no credit card required. Check the pricing page for current plan details, since this article doesn't cover specific rates.

If your goal is re-engaging visitors who never handed over an email, this is the mechanism: one-click permission, behavioral profiling, and segment-based sending. If your goal requires email or SMS as the channel, this is not a substitute.