How does Broadsign support OOH advertising for buyers and sellers?

Broadsign is an end-to-end out-of-home (OOH) advertising platform that connects media owners and media buyers in one place. It supports two distinct groups: agencies and brands use it to create and execute contextual, targeted programmatic DOOH (pDOOH) campaigns, while media owners use it to sell inventory, manage their OOH networks, and boost profitability. If you buy or sell digital out-of-home media and want planning, management, and transaction in a single system, Broadsign is built for that workflow.

What Broadsign does for buyers (agencies and brands)

For agencies and brands, Broadsign is positioned as a way to create and execute contextual and targeted pDOOH campaigns. The platform gives buyers access to a large programmatic DOOH network, so campaigns can reach audiences at scale rather than being negotiated screen by screen.

Key capabilities described on the site:

• Programmatic access — reach audiences at scale through what Broadsign describes as the world's largest DOOH network.
• Inventory catalog — find placements across billboards, transit hubs, international airports, retail, malls, urban panels, grocery, and airports.
• Contextual and targeted campaigns — build campaigns around context and audience targeting rather than static placement buys.

The inventory catalog is the practical starting point for buyers: it lets you locate placements by environment type before committing budget.

What Broadsign does for sellers (media owners)

For media owners, Broadsign is framed around three outcomes: selling inventory, managing the OOH network, and boosting profitability. In practice this means the same platform that buyers use to transact is the one media owners use to run their screens and monetize them — which is what makes it a two-sided marketplace rather than a buyer-only or seller-only tool.

Scale and reach

Broadsign supports its positioning with platform-scale figures published on its site:

These numbers matter to buyers evaluating reach and to media owners evaluating whether the network has enough demand-side liquidity.

Campaign examples on the platform

Broadsign publishes campaign results that show how the platform is used in practice:

• San Diego Tourism — activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility. Result: 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
• Crumbl — programmatically activated digital OOH on large-format spectaculars in major metropolitan hubs, then recycled the real-world visibility into its social media ecosystem. Result: amplified real-world campaign visibility across social platforms and high-impact digital engagement.
• Silbö Telecom — used transit ads to amplify a national football team sponsorship, driving a +263% lift in consideration.

These examples are useful less as proof of guaranteed outcomes and more as illustrations of the two main buyer playbooks: mass-reach contextual buys and social-amplification buys.

How to decide if Broadsign fits your role

• If you're an agency or brand wanting to plan and run targeted pDOOH campaigns and browse available placements across environments, start with the inventory catalog and the plans page.
• If you're a media owner wanting to sell inventory and manage your network, the seller-side solution is the relevant entry point.
• If you need pricing or plan details, Broadsign links to its plans page; specific pricing is not published in the material available here, so check that page directly rather than assuming a free tier.

The core value proposition is the same for both sides: one platform where OOH media owners and buyers plan, manage, and transact together, with programmatic access to a large DOOH network on the buy side and network management plus monetization on the sell side.