broadsign.com

Broadsign provides access to digital out-of-home (DOOH) inventory across billboards, transit hubs, international airports, retail, malls, urban panels, and grocery locations. Buyers and agencies can find these placements through Broadsign's inventory catalog and activate them programmatically, while media owners use the same platform to sell and manage their screens. The inventory is positioned as the world's largest programmatic DOOH network, spanning more than 2.8 million signs in 107 countries.

Inventory categories available through Broadsign

Based on Broadsign's own listing, the catalog covers these environment types:

The catalog is the entry point for finding specific placements. Broadsign describes it as a way to locate inventory "across billboards, transit hubs, international airports, and retail to capture attention in the most high-traffic environments."

How buyers access the inventory

For agencies and brands, Broadsign supports creating and executing contextual and targeted pDOOH campaigns. The intended workflow is:

1. Browse the inventory catalog to find placements by environment type.
2. Select placements in high-traffic locations that match your audience.
3. Activate programmatically through Broadsign's DOOH network.

Broadsign states that buyers can "reach audiences at scale through the world's largest DOOH network" and transact programmatically rather than through one-off direct buys.

Scale figures to weigh

Broadsign publishes these platform-wide numbers:

• +2.8M signs connected
• 107 countries covered
• +48B ads served per month
• +193B impressions per month

These describe the network as a whole, not a guarantee of available inventory in any single market. Actual placement availability depends on which media owners in your target geography run on the platform.

What results look like in practice

Broadsign highlights campaigns launched through its network:

• San Diego Tourism activated high-impact inventory in high-density markets via Place Exchange, delivering 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
• Crumbl programmatically activated large-format spectaculars in major metropolitan hubs to generate social buzz, recycling real-world visibility into its social channels.
• Silbö Telecom used transit ads to amplify a national football sponsorship, driving a +263% lift in consideration.

These are company-reported outcomes from specific campaigns; they illustrate the types of placements available (high-density urban, large-format spectacular, transit) rather than expected results for any new campaign.

Choosing between inventory types

• Mass reach and street-level visibility → billboards and urban panels in high-density markets.
• Captive, longer-dwell audiences → transit hubs and international airports.
• Purchase-adjacent contexts → retail and grocery.
• Foot-traffic-heavy destinations → malls.

If your goal is broad awareness, large-format urban and billboard inventory fits. If you need proximity to a buying moment, retail and grocery placements are the relevant categories. For planning specifics and pricing, Broadsign directs visitors to its plans page.

Advertisers using Broadsign have reported measurable outcomes across brand awareness, physical visitation, and purchase consideration. The three campaigns detailed on Broadsign's site show results ranging from a 49.8% lift in physical visits to a +263% lift in consideration, using programmatic DOOH inventory in high-traffic environments. These are advertiser-reported results from specific campaigns, not guaranteed benchmarks — your outcome depends on market, creative, budget, and targeting.

San Diego Tourism: 49.8% lift in visitation

Objective: Build brand awareness and drive travel to San Diego among young professionals in major high-density metropolitan hubs.

Strategy: Activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility.

Results:

• 38 million target impressions
• 49.8% net lift in physical visits to San Diego within 120 days

The takeaway: programmatic DOOH can be tied to a physical-world outcome (actual visits), not just impressions. The 120-day window matters — this was a sustained flight, not a single burst.

Crumbl: social buzz from real-world visibility

Objective: Reach a wide audience and generate high-impact social buzz.

Strategy: Programmatically activated digital OOH inventory on large-format spectaculars in major metropolitan hubs, then recycled the real-world visibility into Crumbl's social media ecosystem by capturing live photo and video assets.

Results: Amplified campaign visibility across social platforms and generated high-impact digital engagement.

The takeaway: the creative loop matters. Crumbl treated the DOOH placement as content production — the sign itself became social media material. If your goal is buzz rather than direct response, plan the capture-and-repost workflow before launch.

Silbö Telecom: +263% lift in consideration

Objective: Amplify a national football team sponsorship, boost brand awareness, and drive consideration.

Strategy: Transit ads (per the campaign title).

Results: +263% lift in consideration.

The takeaway: transit inventory can work as sponsorship amplification. The lift here is in consideration — an upper-funnel metric — which fits the sponsorship context rather than a direct sales goal.

What these campaigns have in common

All three leaned on high-traffic pedestrian or commuter environments and programmatic activation. None of the reported results are tied to a stated budget or flight length except San Diego Tourism's 120-day window.

How to read these numbers

• They are campaign-specific. A 49.8% visitation lift in one tourism campaign does not predict your lift. Market saturation, seasonality, and creative quality all move the result.
• Metrics differ by goal. Visits, social buzz, and consideration are not comparable to each other. Match the metric to your objective before choosing inventory.
• Programmatic access is the common thread. Two of three campaigns explicitly used programmatic buying; the third used transit ads. If you want this kind of targeting and measurement, programmatic DOOH is the relevant capability.

Where to verify and go deeper

• Broadsign's plans page (broadsign.com/plans) covers commercial options — pricing is not published on the pages reviewed here, so treat plan details as requiring direct contact.
• The inventory catalog on Broadsign's site lets you browse placements across billboards, transit hubs, airports, and retail if you want to see what inventory types underlie these results.
• The media kit download is offered for buyers wanting the programmatic network overview.

If your goal is a physical-world outcome like store visits or tourism, the San Diego Tourism case is the closest reference. If your goal is social amplification, study the Crumbl approach. If you are amplifying a sponsorship, the Silbö Telecom transit case is the relevant model.

Broadsign is an end-to-end software platform for out-of-home (OOH) advertising that connects media owners and media buyers so they can plan, manage, and transact OOH media in one place. It is best understood as two products in one: a network management and selling platform for media owners who operate digital screens, and a buying platform for agencies and brands that want to run programmatic digital out-of-home (pDOOH) campaigns. If you own or sell OOH inventory, Broadsign is a tool for running and monetizing it. If you buy advertising, it is a way to reach audiences across a large network of screens programmatically.

Who Broadsign is for

Broadsign splits its offering by the side of the transaction you sit on.

The two sides meet on the same platform, which is the core idea: buyers and sellers transact OOH media through shared infrastructure rather than separate, disconnected systems.

What the platform covers

Broadsign describes itself as an end-to-end solution to plan, manage, and deliver out-of-home media. In practice that spans:

• Planning and buying — building targeted, contextual pDOOH campaigns.
• Network management — operating and controlling a fleet of digital signs.
• Selling and monetization — media owners listing and selling their inventory.
• Programmatic delivery — reaching audiences at scale through automated buying.

The environments covered include malls, urban panels, transit, billboards, grocery, and airports — the high-traffic locations where DOOH inventory typically lives.

The programmatic DOOH network

A central part of the pitch is access to what Broadsign calls the largest programmatic DOOH network. Buyers can use an inventory catalog to find placements across billboards, transit hubs, international airports, and retail. The stated scale is significant:

• +2.8M signs
• 107 countries
• +48B ads served per month
• +193B impressions per month

These figures describe the reach of the network Broadsign powers, not a guarantee of performance for any individual campaign.

Proof from campaigns run on Broadsign

Broadsign publishes campaign case studies that illustrate how the platform is used in practice:

• San Diego Tourism — activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility. The campaign delivered 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
• Crumbl — programmatically activated large-format spectaculars in major metropolitan hubs to capture attention and live photo/video assets, then recycled that real-world visibility into social media. The reported result was amplified campaign visibility across social platforms and high digital engagement.
• Silbö Telecom — used transit ads to amplify a national football team sponsorship, reporting a +263% lift in consideration.

These are vendor-published results, so treat the numbers as the platform's own evidence rather than independent benchmarks.

How to decide if it fits

• If you are a media owner with digital screens and want to sell inventory programmatically while managing your network, Broadsign is built for exactly that combination.
• If you are an agency or brand wanting to plan and run targeted pDOOH campaigns across many venues and markets, the buying side and inventory catalog are the relevant entry points.
• If you only need a single-venue signage tool or have no interest in programmatic transactions, the platform's core value — connecting buyers and sellers at scale — may be more than you need.

Broadsign lists plans on its site, so pricing and packaging are best checked directly at broadsign.com/plans rather than assumed.

Broadsign is an end-to-end out-of-home (OOH) advertising platform that connects media owners and buyers to plan, manage, and transact OOH media. It's worth evaluating if you fall into one of two groups: agencies and brands that want to create and execute contextual, targeted programmatic DOOH (pDOOH) campaigns, or media owners that want to sell inventory, manage an OOH network, and improve profitability. The platform is positioned as the world's most trusted OOH platform, with scale figures of +2.8M signs, 107 countries, +48B ads served per month, and +193B impressions per month. Broadsign also publishes plans on its "Our Plans" page, so pricing and packaging should be checked there rather than assumed.

Who Broadsign Is Built For

Broadsign splits its offering along the two sides of the OOH market:

• Agencies & brands — create and execute contextual and targeted pDOOH campaigns.
• Media owners — sell inventory, manage the OOH network, and boost profitability.

If you're a brand or agency, the relevant question is whether you can reach your target environments and measure results. If you're a media owner, the question is whether the platform helps you monetize and operate your screens. Broadsign serves both, which matters if you expect to transact with counterparties on the same system.

Inventory Reach and Formats

Broadsign provides access to what it describes as the largest programmatic DOOH network, with an inventory catalog spanning:

• Billboards
• Urban panels
• Transit hubs
• International airports
• Malls
• Grocery and retail environments

Buyers can use the inventory catalog to find placements in high-traffic environments. The practical consideration is whether your campaign needs mass reach (large-format spectaculars in major metros), street-level visibility, or context-specific venues like airports and grocery. Broadsign's catalog covers all of these categories, so the decision usually comes down to which environments match your audience rather than whether the format exists.

Programmatic Buying and Measurable Outcomes

Broadsign's buyer-side value proposition centers on programmatic activation of DOOH inventory at scale. The platform publishes case studies that show what campaigns have produced:

These are vendor-published results, so treat them as directional evidence of what's possible rather than guaranteed outcomes. The useful takeaway is that Broadsign campaigns have been measured against business outcomes — visitation, consideration, social engagement — not just impressions. If your own campaign needs a defined success metric, ask early how that metric will be tracked.

How to Evaluate Broadsign for Your Situation

Work through these questions before committing:

1. Which side of the market are you on? Buyers should focus on the inventory catalog and programmatic buying path; media owners should focus on network management and monetization.
2. Does the inventory match your audience? Check the catalog for the specific environments — transit, airport, retail, billboard — where your audience actually is.
3. What will you measure? Decide on your success metric (reach, visits, consideration, engagement) and confirm it can be tracked.
4. What does it cost? Broadsign lists plans on its "Our Plans" page. Review that page directly, since plan details and any login or contact requirements are defined there.
5. Do you need to transact with partners on the same platform? Broadsign's positioning as a meeting point for buyers and sellers is an advantage if your counterparties also use it.

Common Pitfalls to Avoid

• Assuming pricing or access terms. The site points to a plans page and a "Contact Us" path; don't assume free access or self-serve signup without checking.
• Treating case study lifts as benchmarks. A 49.8% visitation lift or +263% consideration lift came from specific campaigns in specific markets — your results will depend on your creative, targeting, and market.
• Ignoring the media-owner/buyer split. The platform's features differ by role, so evaluate only the side that applies to you.
• Skipping the media kit. Broadsign offers a media kit download for buyers; it's a low-effort way to get inventory and format details before a sales conversation.

Bottom Line

Choose Broadsign if you need a single platform that covers both programmatic DOOH buying and OOH network management, with global inventory across billboards, transit, airports, retail, and urban panels. Confirm your specific inventory needs against the catalog, decide your measurement approach up front, and review the plans page for commercial terms. If you only need a narrow format or a single market, compare Broadsign's coverage against narrower specialists before deciding.

Broadsign is an end-to-end out-of-home (OOH) advertising platform that connects media owners and media buyers in one place. It supports two distinct groups: agencies and brands use it to create and execute contextual, targeted programmatic DOOH (pDOOH) campaigns, while media owners use it to sell inventory, manage their OOH networks, and boost profitability. If you buy or sell digital out-of-home media and want planning, management, and transaction in a single system, Broadsign is built for that workflow.

What Broadsign does for buyers (agencies and brands)

For agencies and brands, Broadsign is positioned as a way to create and execute contextual and targeted pDOOH campaigns. The platform gives buyers access to a large programmatic DOOH network, so campaigns can reach audiences at scale rather than being negotiated screen by screen.

Key capabilities described on the site:

• Programmatic access — reach audiences at scale through what Broadsign describes as the world's largest DOOH network.
• Inventory catalog — find placements across billboards, transit hubs, international airports, retail, malls, urban panels, grocery, and airports.
• Contextual and targeted campaigns — build campaigns around context and audience targeting rather than static placement buys.

The inventory catalog is the practical starting point for buyers: it lets you locate placements by environment type before committing budget.

What Broadsign does for sellers (media owners)

For media owners, Broadsign is framed around three outcomes: selling inventory, managing the OOH network, and boosting profitability. In practice this means the same platform that buyers use to transact is the one media owners use to run their screens and monetize them — which is what makes it a two-sided marketplace rather than a buyer-only or seller-only tool.

Scale and reach

Broadsign supports its positioning with platform-scale figures published on its site:

These numbers matter to buyers evaluating reach and to media owners evaluating whether the network has enough demand-side liquidity.

Campaign examples on the platform

Broadsign publishes campaign results that show how the platform is used in practice:

• San Diego Tourism — activated high-impact inventory in high-density markets through Place Exchange to deliver mass reach and street-level visibility. Result: 38 million target impressions and a 49.8% net lift in physical visits to San Diego within 120 days.
• Crumbl — programmatically activated digital OOH on large-format spectaculars in major metropolitan hubs, then recycled the real-world visibility into its social media ecosystem. Result: amplified real-world campaign visibility across social platforms and high-impact digital engagement.
• Silbö Telecom — used transit ads to amplify a national football team sponsorship, driving a +263% lift in consideration.

These examples are useful less as proof of guaranteed outcomes and more as illustrations of the two main buyer playbooks: mass-reach contextual buys and social-amplification buys.

How to decide if Broadsign fits your role

• If you're an agency or brand wanting to plan and run targeted pDOOH campaigns and browse available placements across environments, start with the inventory catalog and the plans page.
• If you're a media owner wanting to sell inventory and manage your network, the seller-side solution is the relevant entry point.
• If you need pricing or plan details, Broadsign links to its plans page; specific pricing is not published in the material available here, so check that page directly rather than assuming a free tier.

The core value proposition is the same for both sides: one platform where OOH media owners and buyers plan, manage, and transact together, with programmatic access to a large DOOH network on the buy side and network management plus monetization on the sell side.