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EnglishHow Does Device Media Run Pay Per Click Campaigns?
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Device Media runs pay-per-click (PPC) campaigns through experienced campaign managers who build, test, and optimize each campaign, then align it with your website to pursue more clicks and more business at a lower cost. This fits businesses that want paid search handled as part of a broader online marketing strategy rather than as a standalone ad buy. The site is explicit that results come after a campaign "has been thoroughly tested and optimized," so expect an ongoing management relationship, not a one-time setup.
Where PPC sits in Device Media's service mix
Device Media presents itself as a full-service digital marketing agency in Edmonton. Its stated services include:
- Website design and development
- Online marketing strategy (content marketing, PPC, SEO, newsletters)
- Inbound marketing and lead generation
- Search engine optimization
- Pay per click campaigns
- Mobile application development
PPC is listed as one component of online marketing strategy, alongside SEO, content, and newsletters. That positioning matters: the agency frames paid ads as one channel feeding a wider lead-generation effort, not as an isolated tactic.
The stated PPC process
Based on the agency's own description, the workflow has three visible stages.
1. Campaign creation by experienced managers
Device Media says its "experienced campaign managers can create amazing results." The implication is that campaign structure, targeting, and setup are handled by the agency's team rather than left to the client.
2. Testing and optimization
The site is direct that "a good campaign can produce amazing results after it has been thoroughly tested and optimized." This signals an iterative model: initial setup is followed by a testing phase, and performance improvements are expected over time rather than immediately.
3. Website alignment
Device Media states it works "in conjunction with your website" to get "more clicks and more business for less." The website is treated as part of the PPC system — the landing experience that converts paid traffic — which is consistent with the agency also offering web design and development.
What to expect and what to verify
| Dimension | What the site states | What to confirm before signing |
|---|---|---|
| Who runs campaigns | Experienced campaign managers | Team size, certifications, and who your account lead is |
| Timeline to results | After thorough testing and optimization | Expected testing period and review cadence |
| Website role | Campaigns run in conjunction with your site | Whether landing pages or site changes are included |
| Cost approach | "More business for less" through optimization | Budget minimums, management fee structure, ad spend handling |
| Reporting | Not specified on the page | Report format, frequency, and access to ad accounts |
Questions worth asking Device Media
Because the public page describes approach rather than terms, these are the practical gaps to close in a consultation:
- Fee structure: Is management billed as a percentage of ad spend, a flat retainer, or otherwise? The site does not publish PPC pricing.
- Ad platform scope: Which platforms are managed — Google Ads, social platforms, or both? The page does not specify.
- Account ownership: Will you own and retain access to your ad accounts and historical data?
- Testing timeline: How long is the initial testing and optimization window before performance is reviewed against goals?
- Website dependency: If your site needs work first, is that scoped separately from the PPC engagement?
Who this approach suits
Device Media's PPC model is a reasonable fit if you want paid search managed by an agency team and integrated with your website and other channels such as SEO and lead nurturing. It is a weaker fit if you need published pricing before contacting the agency, want to run ads entirely in-house, or expect immediate results without a testing period — the agency itself sets the expectation that optimization precedes performance.
The clearest next step is the consultation the site invites you to book, using the questions above to get specifics on fees, platforms, and reporting before committing.