devicemedia.ca

Outsourcing to Device Media makes sense if you want an experienced online marketing team and established processes without carrying the payroll, HR, tax, and benefits overhead of building that team yourself. Building in-house makes sense if marketing is central enough to your business that you need dedicated people working on it daily and can absorb the full cost of hiring, materials, and management. Device Media frames the choice directly on its site: it asks how many salespeople you need to create a valued customer, how large a team you pay to create your material, and how much you spend on HR, taxes, perks, and expenses — then positions outsourcing to "a dedicated team that produces results" as the alternative.

What Device Media actually offers

Device Media describes itself as a full-service digital marketing agency in Edmonton. Its stated services, drawn from its own site, are:

• Website design and development — positioned as more than visual design; the site calls a website "a business plan, a roadmap for your customer."
• Online marketing strategy — covering content marketing, PPC, SEO, and newsletters.
• Inbound marketing and lead generation — nurturing leads and building funnels.
• Search engine optimization — described as competitive and a long-term commitment, with the site inviting you to compare packages against your budget.
• Pay-per-click campaigns — with campaign managers testing and optimizing before scaling results.
• Mobile application development — listed among the service lines.

The site also references case studies (one named "Armour Insurance" under a "Fast Track to Cash Flow" heading) and offers a "Book a Consultation" entry point.

Compare the two paths on the same dimensions

Questions to settle before you decide

1. Can you staff every channel? If you need web development, SEO, PPC, and content at once, an in-house team means multiple hires. Device Media presents all of these as one engagement.
2. Do you want to manage marketers or marketing? The agency's pitch is explicitly about avoiding the overhead of recruiting and administering a team.
3. Is your need long-term? Device Media states SEO is a long-term commitment and that "long term strategies are key." If you only need a short campaign, weigh that against the agency's own framing.
4. What does your budget actually cover? The site says to compare SEO packages and "choose the best for your budget," but no prices are published on the pages reviewed. Request a quote and compare it against a realistic in-house cost estimate that includes HR, taxes, perks, and expenses — the same categories the agency uses in its argument.

How to move forward

• If you lean toward outsourcing: book a consultation through the site and use the discovery conversation to test whether their process maps to your goals. Ask specifically which services (SEO, PPC, content, web, app) would be in scope and over what timeframe.
• If you lean toward in-house: build a cost model that mirrors Device Media's own list — salaries, materials, HR, taxes, perks, expenses — and compare it to a quoted agency engagement for the same scope.
• If you are unsure: run a small paid engagement (for example, a PPC campaign, which the agency describes as testable and optimizable) before committing to a broader retainer.

The deciding factor is usually not capability but structure: outsourcing buys an experienced team and process without the employment overhead, while in-house buys daily dedicated attention at the full cost of employment. Match that trade-off to how central and how continuous your marketing needs are.

Device Media treats SEO as a competitive, long-term commitment rather than a one-off fix. According to the agency's own service description, its approach combines research and content to deliver "real measurable value," using what it calls proven, successful methodology. The fit is best for businesses prepared to invest over months, not weeks, and that want ranking gains tied to measurable outcomes. If you need immediate traffic, the agency's separate Pay Per Click service is the more direct route; SEO is positioned as the slower, compounding channel.

The Core Method: Research, Content, Measurable Value

Device Media describes its SEO work as leveraging "research and content to provide real measurable value." In practice, that framing implies three linked activities:

• Research to identify what the site should rank for and where it currently stands.
• Content as the vehicle for earning those rankings.
• Measurement so results can be judged against a baseline rather than asserted.

The agency does not publish a granular, step-by-step SEO process on the page reviewed, so treat the above as the stated emphasis rather than a confirmed deliverable list. Before signing, ask for the specific research inputs (keyword and competitor analysis), the content deliverables, and the reporting format you will receive.

Long-Term Commitment and Ranking Expectations

The site is explicit that "SEO is competitive and a long term commitment" and that "long term strategies are key." Two practical implications follow:

1. Timelines. Expect ranking movement to be framed in months. Any proposal promising front-page placement on a short schedule deserves scrutiny.
2. Compounding effort. The agency positions SEO as an ongoing program ("climb the ladder, ranking you higher"), not a project with a fixed end date.

The homepage also references appearing "on the front page of Google" as an outcome. Read that as an aspiration tied to sustained work, not a guaranteed deliverable.

Choosing a Package Against Your Budget

Device Media invites prospects to "compare our packages and choose the best for your budget." The reviewed page does not list package tiers, prices, or what each tier includes, so you cannot evaluate cost from the website alone. To make a real comparison, request:

• The number and scope of packages available.
• What each includes (research depth, content volume, reporting cadence, link or technical work if offered).
• Whether pricing is monthly, fixed-term, or tied to deliverables.

Because no pricing is published, do not assume any tier is free or low-cost; confirm figures directly.

How SEO Fits With the Agency's Other Services

Device Media presents itself as a full-service agency, and its SEO work sits alongside services that can reinforce it:

This matters if you want one team handling site, content, and search together. If you already have a strong site and content operation, ask specifically what the SEO engagement adds beyond those existing pieces.

Deciding Whether It Fits

Choose Device Media for SEO if you want an agency that frames search as a long-term, research-and-content-driven program and you are prepared to commit accordingly. Look elsewhere, or start with PPC, if you need near-term traffic or a fixed-scope project. Either way, get the package details, timeline expectations, and reporting format in writing before committing, since the public site leaves those specifics open.

Start by deciding whether you need a single service (SEO or PPC) or a full outsourced marketing function, then check that Device Media's discovery-led process and long-term SEO stance fit your budget horizon. Device Media presents itself as a full-service Edmonton digital marketing agency and explicitly frames SEO as "a long term commitment" and a "long term strategy," so its packages suit businesses prepared to invest over months rather than buy a one-off fix. Its site also invites prospects to "compare our packages and choose the best for your budget," but does not publish prices, so you will need a consultation to get actual figures.

Match the package to the service you actually need

Device Media lists distinct service lines, and choosing well starts with knowing which one addresses your problem:

If your goal is purely rankings, an SEO package is the direct fit. If you need leads quickly while SEO builds, PPC is the complementary option — the site itself describes PPC as working alongside your website.

Weigh budget against the long-term commitment

The site's own language is the clearest selection criterion: SEO is "a long term commitment" and "long term strategies are key." That means:

• Budget for duration, not just the first invoice. A short trial of an SEO package is unlikely to match how the agency describes its method.
• Ask what the package includes at each stage — research, content, and reporting are all named as parts of the SEO methodology, so confirm which are bundled.
• Separate service fees from ad spend. For PPC, the site discusses campaign management and results but publishes no pricing, so clarify whether media spend is included or billed separately.
• Use the package comparison the site points to. Device Media tells visitors to compare packages against their budget; request that comparison explicitly during the consultation rather than assuming a published rate card exists.

Check how results will be measured

Device Media's positioning is ROI-oriented — its site description states a focus on strategies "that provide ROI" — and it publishes case studies, including one titled "Fast Track to Cash Flow" for Armour Insurance. Before signing:

1. Ask which metrics the package reports on (rankings, traffic, leads, cost per lead) and how often.
2. Ask how the case studies map to your industry and business size.
3. Confirm what "measurable value" looks like for your engagement in the first 90 days, given the long-term SEO framing.

Use the discovery process to test fit

The site describes a discovery process meant to "help you to plan your way forward," and its stated approach is to create strategy, build the platform, spread the message, and nurture leads. Treat the consultation as an evaluation on both sides:

• Bring your goals, current site performance, and budget range.
• Ask for a written plan showing which services are recommended and why.
• Confirm whether the engagement is full-service outsourcing (the site pitches outsourcing to "a dedicated team that produces results") or modular.
• Walk away with clear next steps and success criteria before committing.

If you want a fast, paid-traffic-led start, ask specifically about PPC; if you want compounding organic growth and accept a multi-month horizon, ask for the SEO package comparison. Either way, the published site gives you the service scope and the long-term expectation — the numbers and reporting cadence come from the consultation.

Device Media runs pay-per-click (PPC) campaigns through experienced campaign managers who build, test, and optimize each campaign, then align it with your website to pursue more clicks and more business at a lower cost. This fits businesses that want paid search handled as part of a broader online marketing strategy rather than as a standalone ad buy. The site is explicit that results come after a campaign "has been thoroughly tested and optimized," so expect an ongoing management relationship, not a one-time setup.

Where PPC sits in Device Media's service mix

Device Media presents itself as a full-service digital marketing agency in Edmonton. Its stated services include:

• Website design and development
• Online marketing strategy (content marketing, PPC, SEO, newsletters)
• Inbound marketing and lead generation
• Search engine optimization
• Pay per click campaigns
• Mobile application development

PPC is listed as one component of online marketing strategy, alongside SEO, content, and newsletters. That positioning matters: the agency frames paid ads as one channel feeding a wider lead-generation effort, not as an isolated tactic.

The stated PPC process

Based on the agency's own description, the workflow has three visible stages.

1. Campaign creation by experienced managers

Device Media says its "experienced campaign managers can create amazing results." The implication is that campaign structure, targeting, and setup are handled by the agency's team rather than left to the client.

2. Testing and optimization

The site is direct that "a good campaign can produce amazing results after it has been thoroughly tested and optimized." This signals an iterative model: initial setup is followed by a testing phase, and performance improvements are expected over time rather than immediately.

3. Website alignment

Device Media states it works "in conjunction with your website" to get "more clicks and more business for less." The website is treated as part of the PPC system — the landing experience that converts paid traffic — which is consistent with the agency also offering web design and development.

What to expect and what to verify

Questions worth asking Device Media

Because the public page describes approach rather than terms, these are the practical gaps to close in a consultation:

• Fee structure: Is management billed as a percentage of ad spend, a flat retainer, or otherwise? The site does not publish PPC pricing.
• Ad platform scope: Which platforms are managed — Google Ads, social platforms, or both? The page does not specify.
• Account ownership: Will you own and retain access to your ad accounts and historical data?
• Testing timeline: How long is the initial testing and optimization window before performance is reviewed against goals?
• Website dependency: If your site needs work first, is that scoped separately from the PPC engagement?

Who this approach suits

Device Media's PPC model is a reasonable fit if you want paid search managed by an agency team and integrated with your website and other channels such as SEO and lead nurturing. It is a weaker fit if you need published pricing before contacting the agency, want to run ads entirely in-house, or expect immediate results without a testing period — the agency itself sets the expectation that optimization precedes performance.

The clearest next step is the consultation the site invites you to book, using the questions above to get specifics on fees, platforms, and reporting before committing.

Device Media is a full-service digital marketing agency based in Edmonton, Canada, operating at devicemedia.ca. It offers SEO, pay-per-click (PPC) advertising, website design and development, content marketing, inbound marketing and lead generation, and mobile application development. It is aimed at businesses that want to increase their online visibility, attract leads, and generate measurable return on investment (ROI), and it positions itself as an outsourced marketing team rather than a single-service vendor.

Who Device Media Is For

Device Media describes itself as a team of online marketing professionals that helps clients "increase your footprint digitally." Its stated approach is to create a strategy, build the platform, spread the message, and nurture leads — a full-funnel model rather than a one-off project.

The agency frames its value around the cost of building marketing in-house. On its site it asks how many salespeople, content creators, and HR and tax expenses a business pays to acquire a valued customer, then proposes outsourcing marketing to a dedicated team that "produces results." That pitch suits small and mid-sized businesses that lack an internal marketing department but want strategy and execution handled together.

Core Services

The site also lists online marketing strategy as an umbrella offering, covering content marketing, PPC, SEO, and newsletters for both global and local audiences.

How It Describes Its Approach

Device Media's homepage headline is "Marketing Strategy. Build it. Grow it. Nurture it." The sequence maps to its service lines: strategy and web development ("build"), SEO and PPC ("grow"), and lead generation and funnels ("nurture"). The agency emphasizes process knowledge — "We know the processes. We know what works. We know what doesn't" — and offers a discovery process to help clients plan.

It also publishes case studies, including one titled "Fast Track to Cash Flow" for a client called Armour Insurance, which suggests it presents client results as proof of ROI. The site's primary call to action is to book a consultation.

What to Check Before Choosing It

• Scope fit: If you need one service, such as SEO only, confirm whether Device Media sells it standalone or mainly as part of a broader engagement. Its messaging leans toward full-service relationships.
• Pricing: The site points to a PPC page and mentions comparing SEO packages against your budget, but no specific prices appear in the available page content. Ask for a quote and a clear list of what each package includes.
• Proof of results: Review the published case studies and ask for examples in your industry and market (local Edmonton vs. national) before committing.
• Location and language: The agency is Edmonton-based and its site is in English (en-CA), which matters if you want local market knowledge or in-person meetings.

In short, Device Media is a good starting point if you want a single agency to handle strategy, website, SEO, paid ads, and lead nurturing together. If you need a narrow, single-channel vendor or published pricing up front, verify those details with the agency before booking a consultation.