How does InAppStory pricing work?

Updated

InAppStory does not publish fixed prices. The site has a Pricing page, but the actual cost is delivered as a custom quote: you fill out a project form, and the team responds with pricing based on your MAU (monthly active users) and the formats you need. If you want a number before committing, the practical path is to request that quote rather than look for a public price list.

What the pricing model is based on

According to the site's own quote request section, pricing is calculated from two inputs:

  • MAU (monthly active users) — the size of your in-app audience
  • Formats you need — which in-app communication and gamification formats you plan to use

This means two teams with the same user count can get different quotes if they use different format sets. It also means cost scales with audience size rather than being a flat subscription you can read off a page.

How to get a price

  1. Go to the Pricing page or the "Get a custom quote" form on the site.
  2. Fill out the project form with your details.
  3. The team gets back to you with pricing based on your MAU and required formats.
  4. You can also book a demo if you want to see the formats before deciding.

The expected result is a tailored quote, not an instant checkout. There is no indication on the site of self-serve signup, instant pricing, or a free tier — so treat this as a sales-assisted purchase until you confirm otherwise with the vendor.

What you are buying

The quote covers access to one platform for in-app communication and gamification. The formats listed on the site include:

Format What it is Typical use
Toast Compact message over the interface Quick reminders, trigger-based messages
Bottom sheet Slides up from the bottom Offers, clarifications, in-the-moment actions
Stories Short full-screen swipeable sequences Engagement, education, warming users up
Pop-up Overlay that grabs attention Promotions, offers, high-priority messages
Banner Stays visible on screen Offers, reminders, tips, countdowns
In-app landing pages (ScrollView) & full-screen messages Full-screen content surfaces Campaigns and journeys

Because formats are a pricing input, it is worth deciding which of these you actually need before requesting a quote. Asking for everything "just in case" will likely raise the number.

What to prepare before requesting a quote

  • A realistic MAU figure, not a peak or a projection you cannot defend
  • The specific formats you intend to launch first
  • Whether you need games/gamification in addition to messaging formats
  • Your timeline, since the site positions quick launches as a strength

Practical considerations

  • No public price list. The Pricing page exists, but the number comes from the form. Budget approval will need a vendor conversation first.
  • MAU-based scaling. If your audience grows fast, expect the quote to be revisited. Ask how MAU is counted and how often it is measured.
  • Format scope matters. Clarify whether the quote covers all formats or a subset, and whether adding formats later changes the price.
  • Payment platforms are not listed on the site, so billing methods and terms are another thing to confirm directly.

If you are comparing vendors, the honest comparison here is not "price vs. price" but "what MAU and format bundle each vendor quotes you for the same scope." Request the quote with a fixed scope so the numbers are comparable.