How much does custom animation cost at VisualPharm?

Updated

VisualPharm prices custom animation by the sprint, not by the project. A 1-week sprint costs $4,500 and covers 35 hours of 2D illustration or animation work. A 2-week sprint costs $8,500 and covers 70 hours, adding 3D. Ongoing sprints for an embedded team are priced by scope, so there is no fixed public rate for that tier. If your budget is around $4,500 and your need is 2D, you can start with one sprint; if you need 3D or more volume, the 2-week tier is the relevant option.

What each price tier includes

Tier Price Creative hours Scope
1-week sprint $4,500 35 hours 2D illustrations, icons, and animations (no 3D)
2-week sprint $8,500 70 hours 2D/3D illustrations or animations
Ongoing sprints Custom pricing By scope Embedded creative team, priority queue access, monthly strategy calls

The 1-week and 2-week tiers use the same team and the same quality standard — the 2-week sprint mainly buys more volume and unlocks 3D. The ongoing tier is different in kind: it is an embedded arrangement with priority queue access and monthly strategy calls, which is why it is quoted by scope rather than listed at a flat rate.

How the sprint model affects cost

A sprint is a focused design cycle where the team works exclusively on your project. A 1-week sprint gives 35 hours of dedicated design work; a 2-week sprint gives 70 hours. The next sprint can start right after the previous one ends, so you can chain sprints if the work continues.

This matters for budgeting because cost scales with time blocks rather than deliverables. You are buying dedicated hours from a salaried in-house team, not a per-asset quote. If your project fits inside 35 hours of 2D work, one sprint is the whole cost. If it needs 3D or more than 35 hours, you move to the 2-week tier or stack sprints.

What you receive at the end

After a sprint, VisualPharm hands over final files in the formats you need — for example SVG, PNG, GIF, MP4, or Lottie — ready to use. During the sprint you get daily updates and can send feedback at any time. That delivery format matters for cost comparison: if you need Lottie or MP4 output rather than static files, confirm it fits within the sprint scope before committing.

Choosing based on your situation

  • Budget near $4,500 and 2D-only needs: start with a 1-week sprint. It covers 2D illustrations, icons, and animations.
  • Need 3D, or more than 35 hours of work: the 2-week sprint at $8,500 is the tier that includes 3D.
  • Need a long-running embedded team: ongoing sprints are priced by scope, so you would need to discuss the arrangement rather than pick a listed price.
  • Unsure how many hours your project needs: the sprint structure makes this the key question. Estimate whether your deliverables fit in 35 or 70 hours before choosing.

VisualPharm has worked with clients including Motorola, Qualcomm, P&G, HP, Verisign, and Docucorp (now part of Oracle), and has produced icons, interfaces, and illustrations for software companies since 2002. That track record is relevant if you are weighing the sprint price against the risk of an unproven vendor — the pricing above is what the studio publishes, and the client list is the supporting context for it.