How ShippingEasy Helps With Customer Marketing and Branded Shipping

Updated

ShippingEasy's customer-facing features fall into two groups: branded shipping (what customers see on labels, tracking pages, and tracking emails) and Customer Marketing (automated and promotional emails that drive reviews and repeat orders). Both are aimed at the same outcome — turning a one-time buyer into a returning one. If you already use ShippingEasy for labels and order import, these tools are the retention layer on top of it.

Branded shipping: what the customer actually sees

ShippingEasy describes branding "the entire shipping experience," which breaks down into three touchpoints:

Touchpoint What you can brand Why it matters
Shipping labels Your logo on labels The package itself carries your brand, not just a carrier's
Tracking emails Customized tracking emails The post-purchase message looks like it came from you
Tracking page Branded tracking experience with web links and social media The page a customer visits while waiting becomes a place to re-engage them

The practical effect: instead of sending customers to a generic carrier tracking page, the tracking experience stays under your brand and can point back to your site or social profiles. That's a re-engagement surface you'd otherwise lose between "shipped" and "delivered."

Customer Marketing: emails that bring people back

ShippingEasy's Customer Marketing tool is built to "quickly set up automated or promotional emails that increase sales and garner reviews." Per the site, it covers:

  • Automated emails — set up once, run without manual sending
  • Promotional emails — one-off campaigns you trigger yourself
  • Review requests — solicit feedback from buyers
  • Repeat business — the stated goal of the whole toolset

The site also lists Email Marketing, Campaign Management, Interactive Metrics, Feedback Requests, and Abandoned Cart Emails among its features. Abandoned cart emails in particular target the pre-purchase drop-off, while feedback requests and campaign metrics target the post-purchase relationship.

How the pieces fit together

A typical flow using these features:

  1. An order imports automatically from your store or marketplace.
  2. You ship it with a branded label.
  3. The customer receives a customized tracking email and lands on a branded tracking page with links back to you.
  4. After delivery, an automated email requests a review.
  5. Promotional or abandoned-cart emails bring the customer back for another order.

Each step is a chance to keep the customer in your orbit rather than handing them off to a carrier and hoping they return.

What to check before relying on this

  • Channel coverage. Branded tracking and marketing emails only reach customers whose orders flow through ShippingEasy, so confirm your sales channels are among the supported integrations.
  • Plan limits. The site links to a Pricing page but the provided material doesn't state which plans include Customer Marketing or branding features — check the pricing page directly before assuming they're bundled.
  • Trial terms. ShippingEasy advertises a free 30-day trial; what happens at the end of it depends on the plan you choose.

If your goal is retention rather than just cheaper labels, the branded tracking experience and automated review requests are the two features most directly tied to repeat business. Start there, then layer in promotional and abandoned-cart emails once your order flow is running through the platform.