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What is ShippingEasy?
ShippingEasy is a cloud-based shipping automation platform for online sellers. Its core job is to pull orders from the places you sell — your own website, marketplaces, or several channels at once — into one dashboard, then let you buy labels, print them, and manage tracking and returns from that single place. The pitch on ShippingEasy centers on three things: discounted carrier rates (USPS and UPS are named, plus GlobalPost for international), automated workflows that don't require technical help to set up, and support staff who assist with onboarding and ongoing questions.
Who it fits
- Small to mid-sized ecommerce sellers who ship enough volume that manual label-buying has become a time sink.
- Multi-channel sellers — the order-import feature is most valuable when orders arrive from more than one storefront or marketplace.
- Merchants who care about post-purchase branding, since logos on labels, customized tracking emails, and a branded tracking page are part of the offer.
What it does beyond labels
The platform bundles a customer marketing layer: automated and promotional emails, abandoned-cart messages, review and feedback requests, and campaign metrics. That's a meaningful distinction from a bare label printer — it treats shipping as the start of a repeat-purchase relationship rather than the end of a transaction.
Trade-offs to weigh
| Strength | Where it may not fit |
|---|---|
| One inbox for orders from many sales channels | Sellers on a single channel with low volume may not need the automation |
| Discounted rates and carrier choice in one account | Businesses with heavily negotiated direct carrier contracts may see less benefit |
| Marketing and tracking tools included | Anyone wanting a pure, minimal label tool may find the extra features unnecessary |
A practical next step: list every place you currently receive orders, then check whether each one can connect for automatic import — that integration list, not the feature count, usually decides whether a shipping platform actually saves you time.
How does ShippingEasy integrate with my online store or marketplace?
ShippingEasy acts as an order hub: it connects to the places you sell, imports orders automatically, and lets you print labels and manage tracking from one dashboard. The page describes this as putting “all your orders in one place” whether you sell on your own website, a marketplace, or multiple channels.
What the integration does
- Automatic order import from connected sales channels, so you don’t re-enter addresses or order details.
- One shipping workflow for orders from different sources, using discounted USPS and UPS rates and support for carriers such as GlobalPost.
- Automated workflows for routine steps, which the page says don’t require tech support.
- Branded tracking and customer emails so buyers see your logo and links rather than a generic carrier page.
How to connect your store
- Create or sign in to your ShippingEasy account.
- Open the store or marketplace connection area and choose your sales channel.
- Authorize ShippingEasy to read orders from that channel.
- Set your shipping preferences, then import and ship orders from the unified dashboard.
The exact steps vary by platform, and the page doesn’t list every supported marketplace by name. If you sell on a smaller or custom platform, check the integration list or ask support before committing.
A practical example
A seller with a Shopify store, an Etsy shop and occasional eBay orders connects all three. Orders flow into ShippingEasy, where they can be shipped together, labeled with the seller’s branding, and tracked through one interface. That reduces the daily routine of logging into each marketplace separately.
Decision criterion
Choose ShippingEasy if your main problem is scattered orders across several channels and you want discounted rates plus automated post-purchase emails. If you sell on only one platform and its built-in shipping tools already cover labels and tracking, the added layer may not be necessary. For a second opinion on multi-channel shipping workflows, see Shopify and Etsy.
What discounts on USPS and UPS shipping rates can I get with ShippingEasy?
ShippingEasy's own page advertises access to what it calls "the lowest USPS rates in the industry and seriously discounted UPS rates," plus domestic and international discounts on carriers including UPS, USPS, and GlobalPost. It does not publish specific percentage or dollar savings on this page, so treat the size of the discount as something to confirm for your own package mix rather than a fixed figure.
What the discount actually covers
- USPS: Presented as the headline rate advantage, framed as the lowest USPS rates available.
- UPS: Described as "seriously discounted" UPS rates, alongside branded tracking and shipping supplies.
- GlobalPost: Included in the list of carriers with domestic and international discounts.
- Label branding: Discounted labels can carry your logo, and the tracking experience can be customized.
How to judge whether it saves you money
Discounts matter most when your shipping volume and package profile match the carrier mix. A merchant shipping a few heavy UPS Ground parcels a week has a very different break-even point than one sending hundreds of light USPS First Class packages.
A practical test: pull your last month of orders, note the carrier, service, weight and zone for each, and compare your current per-label cost against what ShippingEasy quotes for the same shipments. The gap, multiplied by monthly volume, is your real saving — not the advertised percentage.
Beyond the label price
The page also emphasizes time savings: automatic order import from your website, marketplaces or multiple sales channels into one place, automated workflows, and support included without extra tiers. It pairs shipping with customer marketing tools such as automated or promotional emails, abandoned cart emails, and feedback requests. Those features don't change your postage rate, but they affect whether the subscription pays for itself.
Decision criteria
Choose it for the rate discount if your volume is steady and your carrier mix leans USPS. Choose it for consolidation if you sell across several channels and lose time reconciling orders. If your shipping is occasional or dominated by one carrier where you already have strong negotiated rates, the discount may be marginal and the workflow features should carry the decision.
Next step: compare your current label costs against ShippingEasy's quote for your ten most common shipments, and check the pricing page at ShippingEasy for plan tiers before committing.
How can I automate my shipping workflow with ShippingEasy?
ShippingEasy automates shipping by pulling orders from the places you sell into one queue, then applying rules so labels, notifications and tracking updates happen with minimal manual work.
Core automation steps
- Connect your sales channels. Link your website, marketplaces or both. ShippingEasy imports orders automatically, so you are not re-keying addresses or order details.
- Set up shipping presets. Save package types, carrier services and default weights for products you ship regularly. This turns a multi-field label form into a one-click action.
- Build automation rules. Route orders by destination, weight, service level or SKU. For example, send lightweight domestic orders to a specific USPS service and heavier international orders to a discounted UPS option.
- Automate customer communication. Branded tracking emails and tracking pages update buyers without you sending messages individually. The Customer Marketing tools can also trigger promotional or review-request emails.
- Batch print. Process many orders at once instead of one at a time, which is where most of the time savings come from at higher volumes.
Where the trade-offs sit
| Setup | Best for | What to watch |
|---|---|---|
| Presets only | Simple catalogs, one or two carriers | Less control when order profiles vary |
| Rules-based automation | Mixed product sizes, multiple channels | Needs an initial audit of your most common order types |
| Full marketing automation | Stores focused on repeat purchases | Email timing and content still need review |
A practical starting scenario
A small Shopify seller shipping 40 orders a day could connect the store, set a default box and weight for each product, then create one rule sending everything under one pound to a USPS service and everything else to UPS. Tracking emails go out automatically, and the seller prints labels in one batch each afternoon.
Next step
Start with your two highest-volume order types, not every possible scenario. Connect one sales channel, build presets for those two types, and add rules only after you see where manual decisions still slow you down. ShippingEasy offers a free trial, and its support team can help with initial setup. For carrier options and current plan details, check ShippingEasy.
How do I use ShippingEasy's customer marketing tools to increase repeat business?
ShippingEasy's customer marketing tools are aimed at turning one-time buyers into repeat customers by automating the follow-up that most small merchants never get around to sending. Based on the page, the toolkit includes email marketing, campaign management, abandoned cart emails, and feedback requests, all sitting alongside the shipping workflow rather than in a separate system.
Where the repeat-business value comes from
Three of those tools do most of the work:
- Abandoned cart emails recover orders that were started but never completed. This is usually the fastest payback, because the shopper already showed intent.
- Feedback requests ask buyers for reviews after delivery. Reviews feed future conversion, so this tool compounds rather than paying off once.
- Promotional and automated campaigns keep your store in front of past buyers, which is what actually drives the second and third purchase.
The page also notes that ShippingEasy integrates with where you sell, so orders from your website, a marketplace, or several channels land in one place. That matters for marketing: a customer who buys on one channel and receives email from you on another is still one customer, and you want the follow-up to reflect that.
A practical sequence for a small store
- Turn on abandoned cart emails first and let them run for a few weeks before judging results.
- Add a feedback request timed to arrive after delivery, not at purchase.
- Once you have a review base, start a simple promotional campaign to past buyers — a seasonal offer or a replenishment reminder.
- Use the reporting to see which messages actually produce orders, then cut the ones that don't.
Trade-offs to weigh
Automated email is only as good as your list and your timing. If your order volume is very low, abandoned cart emails will fire rarely and feedback requests may feel intrusive; the tools earn their keep as volume grows. There is also a branding angle worth using: the page mentions logos on labels, customized tracking emails, and a branded tracking experience with web links and social media. A tracking email is one of the few messages nearly every buyer opens, so it is a natural place to invite a repeat visit.
For merchants who want shipping and marketing handled in one place rather than stitching together a label tool and a separate email platform, this consolidation is the main appeal. If you already run a dedicated email platform you are happy with, compare the campaign features here against what you have before switching — the advantage is convenience and shared order data, not necessarily depth of marketing automation.
A reasonable next step is to start the free trial noted on the site, connect one sales channel, and run only abandoned cart emails for the first two weeks. That gives you a clean read on whether the automation produces orders before you invest time in building out full campaigns.
What support and resources are available when using ShippingEasy?
ShippingEasy's support and resource offering is built around three layers: human help while you set up and keep shipping, self-serve tools for everyday tasks, and marketing features that extend beyond labels.
Support
- Unlimited support from shipping experts. The site describes help that starts with setup and continues afterward, rather than a one-time onboarding call.
- Award-winning support. ShippingEasy presents its support as a point of pride, which matters most when you hit a carrier or integration snag during a busy shipping day.
- No tech support required for automation. The platform frames automated workflows as something you configure yourself, so routine order import and label creation shouldn't require a developer.
Resources
The resource section is organized into practical categories rather than general blog posts:
| Resource type | What it's for |
|---|---|
| How to Ship Guide | Learning the shipping process end to end |
| Brick-and-Mortar to Online Guide | Moving an existing store online |
| Dimensional Weight Calculator | Estimating billable weight before you ship |
| USPS Shipping Rates and Shipping Calculator | Checking postage costs |
| Postage Savings Calculator | Comparing what you'd pay versus discounted rates |
| Case studies | Seeing how other merchants use the platform |
| Blog, support and marketing resources | Ongoing tips and troubleshooting |
Built-in tools that reduce support needs
- Order aggregation. Orders from your website, marketplaces or multiple channels land in one place, which cuts down on manual reconciliation.
- Carrier integrations. Discounted USPS and UPS rates plus GlobalPost for international, all inside the same workflow.
- Branded tracking and returns. Customized tracking emails and a branded tracking page with web links and social media.
- Customer Marketing. Automated and promotional emails, abandoned cart emails, feedback requests and campaign management to drive repeat business.
A practical way to decide
If you're a small or mid-sized seller who wants setup help without hiring technical staff, the unlimited expert support and guided resources are the strongest fit. If you mainly need a self-serve label printer with no interest in marketing emails or branded tracking, you'd be paying for features you won't use.
A useful first step: start the free 30-day trial, connect one sales channel, and run a single week of orders through it. That tells you quickly whether the support and guides match how you actually ship. For pricing tiers, check ShippingEasy directly.
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