How to Browse Brand Color Palettes by Industry on BrandPalettes

Updated

BrandPalettes groups its database of 2,846 canonical palettes into industry categories, so you can browse comparable brands without knowing a specific company name. Open the "Browse by industry" section on the homepage, pick the category closest to your project, and you'll land on a list of relevant brand palettes. This is the fastest route when you're doing competitive research or need color inspiration from a sector rather than a single brand.

The industry categories available

The site organizes brands into these groups:

Category What it covers
Technology & software Software, hardware, cloud and digital products
Media, gaming & entertainment Film, television, games, publishing and media
Sports & esports Teams, leagues, competitions and esports
Fashion & apparel Apparel, footwear, jewelry and luxury brands
Retail & e-commerce Stores, supermarkets, marketplaces and e-commerce
Food, beverage & restaurants Food, beverages, restaurants and hospitality dining
Automotive & mobility Vehicle marques, mobility and automotive services
Travel, transport & hospitality Airlines, hotels, rail, shipping and travel
Finance & insurance Banks, payments, insurance and financial services
Healthcare & life sciences Healthcare, pharmaceuticals, medical and biotech
Industrial, manufacturing & construction Manufacturing, engineering, materials and construction
Energy & utilities Energy, petroleum, electricity and utilities
Telecommunications Mobile, broadband, telephone and connectivity
Consumer goods & personal care Beauty, personal care, pet care and packaged products

How to browse by industry

  1. Go to brandpalettes.com and find the Browse by industry section.
  2. Click the category that matches your sector or the sector you're researching.
  3. Scan the resulting brand list. Each entry shows the brand name and how many colors its palette contains.
  4. Open any brand to see its full palette with HEX, RGB, CMYK and Pantone values.

The expected result: you get a filtered set of brands in one vertical, each with a copyable palette, instead of scrolling an A–Z list of thousands of names.

When browsing by industry beats searching by name

Use the industry route when:

  • You don't know which brands exist in a space but want to see what colors dominate it.
  • You're building a palette for a new brand and want to check what's already common in your category.
  • You're doing competitive research and need several reference points at once.

Use the A–Z browse or the search box instead when you already have a specific brand in mind — for example, pulling Google's four colors (#4285F4, #DB4437, #F4B400, #0F9D58) or Instagram's ten-color gradient set.

What you get on each brand page

Every palette page gives you:

  • Color values in HEX, RGB, CMYK and Pantone formats, ready to copy.
  • A downloadable palette image for use as a reference.
  • The logo for that brand.

So once you've browsed a category and picked the brands worth studying, you can copy the exact codes or download assets without leaving the site.

Common snags

  • Category names are broad. "Technology & software" spans hardware, cloud and digital products, so a category page mixes very different brand types. Skim rather than assume the first few results define the sector.
  • Color count varies a lot. Some brands list a single color (Coca-Cola shows one: #E61D2B), others list ten (Instagram). A short palette isn't incomplete — it reflects how the brand actually uses color.
  • Industry browsing is for discovery, not verification. If you need a brand's official, current color spec for production, treat the site as a starting reference and confirm against the brand's own guidelines.