brandpalettes.com

BrandPalettes groups its database of 2,846 canonical palettes into industry categories, so you can browse comparable brands without knowing a specific company name. Open the "Browse by industry" section on the homepage, pick the category closest to your project, and you'll land on a list of relevant brand palettes. This is the fastest route when you're doing competitive research or need color inspiration from a sector rather than a single brand.

The industry categories available

The site organizes brands into these groups:

How to browse by industry

1. Go to brandpalettes.com and find the Browse by industry section.
2. Click the category that matches your sector or the sector you're researching.
3. Scan the resulting brand list. Each entry shows the brand name and how many colors its palette contains.
4. Open any brand to see its full palette with HEX, RGB, CMYK and Pantone values.

The expected result: you get a filtered set of brands in one vertical, each with a copyable palette, instead of scrolling an A–Z list of thousands of names.

When browsing by industry beats searching by name

Use the industry route when:

• You don't know which brands exist in a space but want to see what colors dominate it.
• You're building a palette for a new brand and want to check what's already common in your category.
• You're doing competitive research and need several reference points at once.

Use the A–Z browse or the search box instead when you already have a specific brand in mind — for example, pulling Google's four colors (#4285F4, #DB4437, #F4B400, #0F9D58) or Instagram's ten-color gradient set.

What you get on each brand page

Every palette page gives you:

• Color values in HEX, RGB, CMYK and Pantone formats, ready to copy.
• A downloadable palette image for use as a reference.
• The logo for that brand.

So once you've browsed a category and picked the brands worth studying, you can copy the exact codes or download assets without leaving the site.

Common snags

• Category names are broad. "Technology & software" spans hardware, cloud and digital products, so a category page mixes very different brand types. Skim rather than assume the first few results define the sector.
• Color count varies a lot. Some brands list a single color (Coca-Cola shows one: #E61D2B), others list ten (Instagram). A short palette isn't incomplete — it reflects how the brand actually uses color.
• Industry browsing is for discovery, not verification. If you need a brand's official, current color spec for production, treat the site as a starting reference and confirm against the brand's own guidelines.

You can cut most images to a fraction of their original file size without any visible quality loss by doing three things in the right order: resize the image to the dimensions it will actually display at, pick the right format for the content, then apply compression at a quality level that survives a side-by-side check. The single biggest mistake is skipping step one — an oversized image compressed at maximum quality is still far heavier than a correctly sized one.

Why file size and quality are a trade-off, not a fixed setting

Every compressed image is a negotiation between three variables: how many pixels you keep, how precisely each pixel is described, and how much the format is allowed to guess.

• Dimensions decide how many pixels exist at all. Halving width and height removes 75% of the pixel data before any compression happens.
• Quality level decides how aggressively the encoder discards detail it thinks you won't notice.
• Format decides the kind of discarding allowed — some formats throw away color precision, others only remove redundancy.

Because these interact, "quality 80" means something different on a 4000px photo than on a 600px thumbnail. Tune dimensions first, then quality.

Pick the format before you touch the quality slider

Practical rule: photos → JPEG or lossy WEBP; flat graphics and transparency → PNG or lossless WEBP; anything vector → SVG.

The four levers, in the order you should pull them

1. Resize to display size (biggest win, zero quality cost)

If your layout renders an image at 800px wide, serving a 2400px original wastes roughly 89% of the pixels. Resize to the largest size it will ever be displayed at, and add a 2× version only if you need retina sharpness.

2. Choose the format

Match the format to the content type using the table above. Converting a photographic PNG to JPEG or WEBP alone can shrink it by 80% or more.

3. Set the quality level

For JPEG and lossy WEBP, most photographs hold up well between quality 70 and 85. Below ~60, banding appears in skies and blur around text. Above ~90, file size climbs steeply for gains nobody can see.

4. Strip metadata

EXIF data, camera info, and embedded thumbnails can add tens of kilobytes. Remove them unless you specifically need copyright or orientation data — and note that stripping orientation can rotate an image, so verify after export.

When lossy compression is fine, and when it isn't

Lossy is acceptable when:

• The image is a photograph or has natural texture.
• It's decorative or below the fold.
• Slight softening won't be noticed at final display size.

Use lossless or vector instead when:

• The image contains text, UI elements, or thin lines (lossy creates ringing artifacts).
• It's a logo, icon, or diagram — SVG or PNG keeps edges clean.
• It will be edited again later; repeated lossy saves compound degradation.
• It's a screenshot of code or a chart where color accuracy matters.

Compressing vs. resizing: don't confuse them

Compressing reduces the bytes needed to describe the same pixels. Resizing reduces the number of pixels. They're independent, and resizing usually delivers the larger saving. A 3000×2000 photo at quality 95 might be 2 MB; the same photo resized to 1200×800 at quality 80 might be 180 KB. Doing only the quality reduction gets you maybe 40% off; doing both gets you over 90%.

A repeatable workflow

1. Determine the maximum display width in your layout (inspect the element or check your CSS).
2. Export at that width (plus a 2× variant if needed).
3. Convert to the right format — WEBP as a modern default, JPEG as a fallback, PNG/SVG for graphics.
4. Apply quality 75–85 for lossy formats and compare against the original.
5. Strip metadata and re-check orientation.
6. Verify before publishing (see below).
7. Serve the right file with srcset so small screens don't download the large variant.

How to verify quality before you publish

• View at 100% at final display size, not zoomed in — artifacts you can't see at real size don't matter.
• Toggle between original and compressed in a viewer or an online compressor's before/after preview.
• Check the worst-case areas: skies, smooth gradients, sharp edges, and any text.
• Compare file sizes and ask whether the extra kilobytes buy visible improvement. If not, go smaller.
• Test on a mid-range phone, where banding and blur are often more obvious than on a desktop monitor.

Common mistakes

• Compressing a full-resolution image and calling it optimized.
• Using PNG for photographs.
• Setting quality to 100 "to be safe" — it inflates size with no visible benefit.
• Re-saving a JPEG repeatedly, stacking artifacts each time.
• Forgetting that GIF animations are usually better as WEBP or video.
• Ignoring metadata, which can silently add weight.

Quick reference

The order matters more than any single setting: resize, then choose format, then tune quality, then strip metadata, then verify at real display size. Follow that sequence and you'll routinely land at 10–20% of the original file size with no quality your visitors can detect.

BrandPalettes is a searchable database of brand color palettes and logo color codes. It covers 2,000+ companies, apps, and organizations across 2,846 canonical palettes, and for each brand you can copy HEX, RGB, CMYK, and Pantone values or download a ready-made palette image and logo. It is built for designers, marketers, and developers who need the exact colors a brand uses rather than an approximation pulled from a screenshot.

What you can find on the site

The core content is organized around individual brand palettes. Each entry lists the colors that make up a brand's identity, with the color values in several formats so you can drop them straight into your own tools.

• Brand palettes by name — search a company, app, or organization and get its full set of colors.
• Color values — HEX, RGB, CMYK, and Pantone for each swatch.
• Downloads — a ready-made palette image and the logo.
• Industry browsing — find comparable brands when you don't know the exact name.
• A–Z browsing — work through the full brand list alphabetically.

The homepage surfaces a set of "iconic brand palettes" as a starting point. A few examples show how much the color count varies between brands:

Two things stand out from this list. First, "brand color" is rarely a single value — Instagram lists ten, Microsoft five, Coca-Cola just one. Second, the palette is a set, not a hierarchy, so the site doesn't tell you which color dominates a logo; you decide that from the logo itself.

Browsing by industry

If you don't have a brand name in mind, the industry index lets you find comparable brands by category. The categories listed on the site are:

• Technology & software — software, hardware, cloud, and digital products
• Media, gaming & entertainment — film, television, games, publishing, and media
• Sports & esports — teams, leagues, competitions, and esports
• Fashion & apparel — apparel, footwear, jewelry, and luxury brands
• Retail & e-commerce — stores, supermarkets, marketplaces, and e-commerce
• Food, beverage & restaurants — food, beverages, restaurants, and hospitality dining
• Automotive & mobility — vehicle marques, mobility, and automotive services
• Travel, transport & hospitality — airlines, hotels, rail, shipping, and travel
• Finance & insurance — banks, payments, insurance, and financial services
• Healthcare & life sciences — healthcare, pharmaceuticals, medical, and biotech
• Industrial, manufacturing & construction — manufacturing, engineering, materials, and construction
• Energy & utilities — energy, petroleum, electricity, and utilities
• Telecommunications — mobile, broadband, telephone, and connectivity
• Consumer goods & personal care — beauty, personal care, pet care, and packaged products
• Business (category continues beyond the excerpt shown)

This is the useful path when you're building a palette for a new brand and want to see what colors are conventional in your sector — for example, checking finance brands before settling on a blue.

How to use it in practice

A typical task: you're matching a client's marketing material to a partner brand's colors and need values your print vendor can use.

1. Search the brand by name, or browse its industry if the name is ambiguous.
2. Open the brand's palette page to see every color in the set.
3. Copy the format you need — HEX or RGB for screen work, CMYK or Pantone for print.
4. Download the palette image or logo if you need a reference file rather than values.

The expected result is a set of exact color codes you can paste into a design tool, stylesheet, or print spec, instead of sampling colors from a low-resolution logo.

What to keep in mind

• Palettes are reference sets, not official brand guidelines. The site presents itself as a color reference; it doesn't state that values are supplied or endorsed by the brands themselves. For anything contractual or trademark-sensitive, confirm against the brand's own published guidelines.
• Color count varies, so don't assume a fixed number. Some brands list one color, others ten. Check the specific page rather than expecting a standard palette size.
• Formats serve different jobs. HEX and RGB are for screens; CMYK and Pantone are for print. Copying a HEX value into a print workflow will not give you an accurate result.
• No pricing or account information is stated on the pages reviewed here, so treat access and download terms as something to verify on the site itself rather than assuming they're unrestricted.

BrandPalettes is a searchable database of brand logo colors covering 2,846 canonical palettes. To get a brand's exact color codes, search for the brand name or browse the A–Z index, open its palette page, then copy the HEX, RGB, CMYK, or Pantone value you need — or download a ready-made palette image or logo. This works whether you already know the brand name or only know the industry you want to match.

Find the brand

Two routes lead to the same palette pages:

• Search — if you know the brand name, use the searchable database to jump straight to it.
• Browse by industry — if you don't have a specific name in mind, pick a category to see comparable brands. The site groups them into Technology & software, Media, gaming & entertainment, Sports & esports, Fashion & apparel, Retail & e-commerce, Food, beverage & restaurants, Automotive & mobility, Travel, transport & hospitality, Finance & insurance, Healthcare & life sciences, Industrial, manufacturing & construction, Energy & utilities, Telecommunications, and Consumer goods & personal care.
• Browse brands A–Z — useful when you know the name but the search doesn't surface it immediately.

The homepage also surfaces popular brands (Google, Instagram, Facebook, YouTube, Microsoft, Amazon) and an "Iconic brand palettes" section if you just want a quick reference.

Read the palette page

Each brand page lists every color in that brand's palette along with its color values. For example:

Note that palette sizes vary a lot — Coca-Cola is listed with a single color, while Instagram has ten. If you're matching a brand's look, check the full list rather than assuming the first color is the primary one.

Copy the value you need

The page presents each color in multiple formats so you can take the one your tool expects:

• HEX — for CSS, Figma, Canva, and most design tools.
• RGB — for screen specifications and some design software.
• CMYK — for print work.
• Pantone — for print and brand-specification matching.

Copy the value directly from the palette page. Pick the format that matches your destination: HEX or RGB for anything on screen, CMYK or Pantone when the output goes to print.

Download a palette image or logo

If you'd rather not transcribe values by hand, each palette page offers a ready-made palette image and the logo for download. This is handy for mood boards, client presentations, or internal reference docs where you want the colors shown rather than typed.

Common snags

• Brand not found by search — try the A–Z browse instead; naming variants can affect search results.
• Wrong color format — CMYK and Pantone values won't match what you see on screen, and HEX won't match a print proof. Match the format to the medium.
• Assuming one color per brand — as the table above shows, most brands have several. Confirm which one is the primary before building a palette around it.
• Treating the palette as official brand guidelines — this is a reference database of logo colors, not the brand's own published style guide. For anything contractual or high-stakes, verify against the brand's official assets.

Yes. BrandPalettes states that you can download a ready-made palette and logo alongside copying color values. The site describes itself as a searchable database of brand logo colors covering 2,846 canonical palettes, and its stated purpose is to let you "copy HEX, RGB, CMYK and Pantone values, or download a ready-made palette and logo." So downloading is a documented feature of the site, not something you need to work around.

The practical caveat is what you get and how you may use it. The site does not publish a license or usage policy in the material available, so treat downloaded logos as reference material for internal or personal work rather than as assets cleared for commercial use. If you need a logo for a client project or product, get it from the brand's own press or media kit.

What you can download

Based on the site's own description, two kinds of files are offered per brand:

• Palette images — a ready-made graphic of the brand's colors. These typically show the swatches together with their codes, which makes them usable as a single reference image in a slide or document.
• Logos — provided alongside the color palette for reference.

Color values themselves are also available to copy in four formats: HEX, RGB, CMYK, and Pantone. If you only need the numbers, copying is faster than downloading; the download is more useful when you want a visual block of the palette rather than a list of codes.

When a download is the right choice

The pattern: copy codes when the color needs to be applied in a tool, download the palette image when a human needs to see the colors, and download the logo only as a placeholder or reference.

How to get a palette or logo

1. Find the brand. Use the A–Z browse list, the industry categories, or search for the brand name directly.
2. Open the brand's palette page. The page shows the swatches with their codes and the number of colors in the palette (for example, Google shows 4 colors, Instagram 10, Microsoft 5).
3. Choose your output. Copy the HEX, RGB, CMYK, or Pantone value you need, or use the download option for the ready-made palette image or logo.
4. Verify before you rely on it. Compare the downloaded swatch against the code shown on the page, and confirm the code against the brand's own guidelines if the color is going into anything published.

Browsing by industry when you don't know the brand

If you are looking for a palette in a category rather than a specific company, the site organizes brands into industry groups, including:

• Technology & software
• Media, gaming & entertainment
• Sports & esports
• Fashion & apparel
• Retail & e-commerce
• Food, beverage & restaurants
• Automotive & mobility
• Travel, transport & hospitality
• Finance & insurance
• Healthcare & life sciences
• Industrial, manufacturing & construction
• Energy & utilities
• Telecommunications
• Consumer goods & personal care
• Business and professional services

This is useful for mood boards and competitive research: pick the industry, scan comparable brands, and download the palette images that fit the direction you are exploring.

Common snags

• No stated license. The site does not publish terms covering reuse of downloaded logos. Assume reference use only until you check the brand's own guidelines.
• Palette ≠ brand guideline. A palette page reflects the colors the site has recorded. Brands revise their identities, so a downloaded palette can lag behind the current official version.
• CMYK and Pantone are approximations. If you are specifying print, confirm the Pantone value against a physical swatch book rather than trusting a screen or a downloaded image.
• Screen color is not print color. A downloaded palette image is rendered in RGB; the CMYK and Pantone values on the page are the ones to carry into print work.