How to Check a Brand's Sustainability Rating on Good On You

Go to goodonyou.eco and use the site's rating lookup to search for a brand by name. Each result gives an overall score out of five plus separate Planet, People, and Animals ratings, so you can see both the headline verdict and where a brand is strong or weak. This works for the thousands of fashion, beauty, and retail brands the site covers; if a brand isn't in the database, you won't get a rating for it.

What a rating result contains

Every brand page follows the same structure:

• Overall score (out of 5) with a text label, such as "Great 5/5", "Good 4/5", "It's A Start 3/5", "Not Good Enough 2/5", or "We Avoid 1/5".
• Three category scores — Planet, People, and Animals — each rated on the same scale.
• Supporting analysis behind the scores, which the site describes as "simple ratings, rigorous analysis."

The five-point labels are the key to reading results quickly. Examples from the site's own listings:

Step by step

1. Open goodonyou.eco. The homepage leads with "Know how any brand measures up on sustainability" and a "Check a rating" entry point.
2. Search the brand name. Enter the brand you're considering — for example "Nike" or "Lush."
3. Read the overall score first. This tells you the verdict at a glance: 5 is the top rating, 1 the lowest.
4. Check the three category scores. A brand can score well overall while lagging in one area, so compare Planet, People, and Animals before deciding.
5. Open the detailed analysis if you want the evidence behind the score — the site states its ratings are backed by evidence rather than general claims.

Expected result: a brand page with the overall rating, the three category ratings, and the reasoning behind them.

Reading the scores sensibly

• Use the labels, not just numbers. "It's A Start 3/5" signals partial progress, not a clean bill of health; "We Avoid 1/5" is the site's lowest tier.
• Compare like with like. A beauty brand and a fashion brand are assessed within their own categories, so compare a brand against others in the same segment.
• Treat a single score as a starting point. The Planet, People, and Animals breakdown is where the useful detail sits — for example, a brand rated "Good 4/5" may still have a weaker category score worth checking.
• Check the brand you actually shop. Ratings are brand-level, not product-level; a brand's score applies across its range rather than to one item.

Common snags

• No result found: the brand may not be in the database. The site covers thousands of brands but not every label, especially smaller or newer ones.
• Name ambiguity: try the exact brand name as it appears on the label; similar names can return different brands.
• Expecting a shopping filter: the rating is an assessment tool, not a store. Use it to compare brands you're already considering rather than as a product search.

Where the ratings come from

Good On You describes its ratings as "the most transparent sustainability ratings for fashion, beauty, and retail brands," built on rigorous analysis and published evidence. The same rating framework is also used by businesses to track and improve their own performance, which is why the scores are structured around the three impact areas rather than a single vague grade.