goodonyou.eco

Good On You rates fashion, beauty, and retail brands—thousands of them—and publishes a sustainability score for each. The range runs from fast fashion and high-street names to luxury houses and cosmetics labels, so you can look up a brand you already shop with rather than only niche sustainable labels. Each rating is shown out of five and broken down across three areas: Planet, People, and Animals.

What the coverage looks like

The site's own examples show how broad the range is. The same rating scale is applied to a $5 fast-fashion item and a designer handbag:

Two things stand out. First, price and prestige don't predict the score: Louis Vuitton sits at 2/5 while Outland Denim reaches 5/5. Second, the beauty category is rated on the same scale as fashion, so you can compare a cosmetics brand with a clothing brand directly.

How to check whether a brand you use is covered

1. Go to goodonyou.eco and use the brand search or rating lookup.
2. Enter the brand name. If it's rated, you'll see its overall score, the Planet/People/Animals breakdown, and the label (Great, Good, It's A Start, Not Good Enough, or We Avoid).
3. If the brand isn't there, it hasn't been rated yet—absence isn't a negative score, just missing data.

The expected result is a single page per brand with the score and the evidence behind it. A common snag: brands with near-identical names (store labels, sub-brands, regional names) can return the wrong entry, so check the category and logo match what you're buying.

What "thousands of ratings" means in practice

The site describes its library as thousands of brand ratings across fashion, beauty, and retail, alongside articles and expertise. In practice that means:

• Mainstream names are included, not just dedicated sustainable brands—H&M, Zara, Nike, and Adidas all have ratings.
• Luxury is covered—Gucci, Loewe, and Louis Vuitton appear.
• Beauty is a full category—Lush, Aesop, MAC Cosmetics, The Ordinary, and e.l.f. are all rated.
• Smaller and specialist labels appear too—Outland Denim and Pangaia are examples.

If your goal is to decide between two brands you already buy from, the rating page gives you a like-for-like comparison on the same three criteria. If your goal is to find new brands, the ratings work as a filter, but coverage depends on what has been assessed—so treat an unrated brand as unknown, not as approved.

Good On You rates fashion, beauty, and retail brands on a 1–5 scale, with each score shown alongside a label — "We Avoid," "Not Good Enough," "It's A Start," "Good," or "Great" — and a breakdown across three categories: Planet, People, and Animals. The ratings are presented as "simple ratings, rigorous analysis," so the single score is a summary of a deeper assessment rather than a standalone number. Use the ratings to compare brands at a glance or to shortlist better options; treat the category breakdown as the part that tells you why a brand landed where it did.

The scale and what each label signals

The labels are the practical takeaway: a "We Avoid" and a "Not Good Enough" are both low, but the wording signals that the first is a stronger steer away from the brand. When you're choosing between two brands in the same tier, the label alone won't separate them — go to the category scores.

The three categories: Planet, People, Animals

Every rating on the site is split into the same three dimensions, which lets you weight the assessment toward what you care about most:

• Planet — the brand's environmental footprint and practices.
• People — how the brand treats workers and people in its supply chain.
• Animals — animal welfare considerations in materials and testing.

Because all brands are scored on the same three categories, comparisons stay consistent: you can line up a fashion brand and a beauty brand and see which one is stronger on, say, People, even if their overall scores match.

Worked examples from the site's rating list

The published ratings show how the scale plays out in practice:

• Outland Denim — Great, 5/5. The only brand in the visible list at the top tier.
• Gucci, Lush, Pangaia, Aesop — Good, 4/5. A mix of fashion and beauty brands at the second tier.
• Nike, H&M, Zara, Adidas, Lululemon, The Ordinary, Lefties — It's A Start, 3/5. Large, widely purchased brands sitting in the middle.
• Alo, Loewe, MAC Cosmetics, Victoria's Secret, Louis Vuitton, SKIMS — Not Good Enough, 2/5.
• Shein, e.l.f. — We Avoid, 1/5.

Two things stand out. First, brand size and fame don't predict the score — a luxury house like Louis Vuitton sits at 2/5 while a smaller denim label reaches 5/5. Second, the same brand can appear in both fashion and beauty contexts, so check the specific rating entry rather than assuming one score covers everything a company makes.

How to use a rating to make a decision

1. Look up the brand using the site's rating check to get its overall score and label.
2. Read the three category scores and identify where the brand is weak — a 3/5 overall with a strong Planet score but a weak People score tells a different story than an evenly mediocre 3/5.
3. Compare within a tier, not just across tiers. If two brands are both "It's A Start," the category breakdown is what separates them for your priorities.
4. Use the label as a threshold. If your goal is to avoid the lowest performers, filtering out "We Avoid" and "Not Good Enough" is a quick first pass before you dig into details.

Common sticking points

• A single score hides trade-offs. A brand can be comparatively strong on Planet and weak on Animals; the overall number averages that away. Always open the category view before treating a 4/5 as uniformly good.
• Don't read the scale as a grade. "It's A Start" at 3/5 is the midpoint, not a pass mark — the label itself frames it as incomplete progress.
• Ratings are per brand entry, not per product. The site rates brands, so a specific item's materials or a limited-edition line may not be reflected in the score you see.

The site also publishes editorial content alongside the ratings — stories and top picks, such as alternatives to fast-fashion lingerie brands — which is useful when you've identified a brand to avoid and want concrete substitutes at a better rating.

Good On You is a sustainability ratings platform for fashion, beauty, and retail brands. It publishes brand ratings scored out of five across three areas — planet, people, and animals — and pairs them with articles and expertise. It also builds tools that businesses use to track and improve their own sustainability performance. Use it when you want a quick, comparable read on a brand before buying, or when you need a starting point for researching a company's impact.

How the ratings work

Each brand gets a single overall score from 1 to 5, plus a breakdown across the three impact areas. The platform describes its approach as "simple ratings, rigorous analysis" — a plain-language verdict backed by published analysis rather than a vague label.

The five rating tiers, based on the brands shown on the site:

Every brand is assessed on the same three dimensions — Planet, People, Animals — so you can compare a fast-fashion label and a premium one on equal terms.

What the scores look like in practice

The site's own examples show how wide the spread is, even within one category:

• Outland Denim — Great, 5/5
• Gucci, Lush, Pangaia, Aesop — Good, 4/5
• Nike, H&M, Zara, Adidas, Lululemon, The Ordinary, Lefties — It's A Start, 3/5
• Alo, Loewe, MAC Cosmetics, Victoria's Secret, Louis Vuitton, SKIMS — Not Good Enough, 2/5
• Shein, e.l.f. — We Avoid, 1/5

A useful takeaway: price and brand prestige don't map neatly onto the score. A luxury house can land at 2/5 while a smaller denim brand reaches 5/5. The rating reflects assessed sustainability performance, not market position.

Beyond the ratings

Good On You also publishes editorial content — "Latest stories" and "Top Picks" — that turns ratings into buying guidance. One example on the site pairs a low-rated brand with alternatives: a piece on Victoria's Secret making fast-fashion lingerie points readers toward 25 alternative options. That pattern is the practical value of the site: check a rating, then use the articles to find a better-scoring substitute.

For businesses, the platform offers tools to track and improve sustainability, positioned as evidence-backed engagement rather than a one-off score.

How to use it

1. Check a specific brand. Search the brand name on the site to pull its overall score and the planet/people/animals breakdown.
2. Compare within a category. Look up two or three brands you're choosing between and compare them on the same three dimensions — this is where the shared framework pays off.
3. Read the surrounding context. Use the stories and top-picks articles to understand why a brand scored as it did and what alternatives exist.
4. Set a threshold. Decide in advance what score you'll accept (for example, 3/5 and above) so the rating becomes a filter rather than a rabbit hole.

Limits to keep in mind

The rating is a summary judgment, not a full audit of every product or supply chain. A brand-level score won't tell you about a single garment's materials or a specific factory. Treat it as a screening tool: good for narrowing choices and spotting outliers, not for verifying claims about one item. For decisions where the details matter, follow the rating with the brand's own disclosures and the site's underlying analysis.

Go to goodonyou.eco and use the site's rating lookup to search for a brand by name. Each result gives an overall score out of five plus separate Planet, People, and Animals ratings, so you can see both the headline verdict and where a brand is strong or weak. This works for the thousands of fashion, beauty, and retail brands the site covers; if a brand isn't in the database, you won't get a rating for it.

What a rating result contains

Every brand page follows the same structure:

• Overall score (out of 5) with a text label, such as "Great 5/5", "Good 4/5", "It's A Start 3/5", "Not Good Enough 2/5", or "We Avoid 1/5".
• Three category scores — Planet, People, and Animals — each rated on the same scale.
• Supporting analysis behind the scores, which the site describes as "simple ratings, rigorous analysis."

The five-point labels are the key to reading results quickly. Examples from the site's own listings:

Step by step

1. Open goodonyou.eco. The homepage leads with "Know how any brand measures up on sustainability" and a "Check a rating" entry point.
2. Search the brand name. Enter the brand you're considering — for example "Nike" or "Lush."
3. Read the overall score first. This tells you the verdict at a glance: 5 is the top rating, 1 the lowest.
4. Check the three category scores. A brand can score well overall while lagging in one area, so compare Planet, People, and Animals before deciding.
5. Open the detailed analysis if you want the evidence behind the score — the site states its ratings are backed by evidence rather than general claims.

Expected result: a brand page with the overall rating, the three category ratings, and the reasoning behind them.

Reading the scores sensibly

• Use the labels, not just numbers. "It's A Start 3/5" signals partial progress, not a clean bill of health; "We Avoid 1/5" is the site's lowest tier.
• Compare like with like. A beauty brand and a fashion brand are assessed within their own categories, so compare a brand against others in the same segment.
• Treat a single score as a starting point. The Planet, People, and Animals breakdown is where the useful detail sits — for example, a brand rated "Good 4/5" may still have a weaker category score worth checking.
• Check the brand you actually shop. Ratings are brand-level, not product-level; a brand's score applies across its range rather than to one item.

Common snags

• No result found: the brand may not be in the database. The site covers thousands of brands but not every label, especially smaller or newer ones.
• Name ambiguity: try the exact brand name as it appears on the label; similar names can return different brands.
• Expecting a shopping filter: the rating is an assessment tool, not a store. Use it to compare brands you're already considering rather than as a product search.

Where the ratings come from

Good On You describes its ratings as "the most transparent sustainability ratings for fashion, beauty, and retail brands," built on rigorous analysis and published evidence. The same rating framework is also used by businesses to track and improve their own performance, which is why the scores are structured around the three impact areas rather than a single vague grade.

Good On You turns a brand's sustainability performance into a simple 1–5 score and a plain-language label, so you can compare brands at a glance. "We Avoid" is the lowest rating (1/5) and "Great" is the highest (5/5). Each rating is broken down across three areas — Planet, People, and Animals — and the label reflects the overall score, not a single issue. Use the labels for quick screening; open the full rating when you need to know why a brand scored as it did.

The five labels and their scores

The site's brand cards pair every score with one of five labels. Based on the ratings shown on the homepage, the mapping is:

Examples from the site's own brand list show how this plays out in practice: Outland Denim is rated "Great" at 5/5, while Gucci, Lush, Pangaia, and Aesop sit at "Good" 4/5. Nike, H&M, Zara, Adidas, Lululemon, The Ordinary, and Lefties are all "It's A Start" at 3/5. Alo, Loewe, MAC Cosmetics, Victoria's Secret, Louis Vuitton, and SKIMS land at "Not Good Enough" 2/5, and Shein and e.l.f. are rated "We Avoid" at 1/5.

Why the same label can hide different problems

A label is a summary, so two brands with the same score may fail on different things. Every rating on the site is split into Planet, People, and Animals, and the overall score weighs these together. That means a 3/5 "It's A Start" brand might be decent on environmental measures but weak on labour practices, or vice versa.

For example, if you care specifically about animal welfare, a brand's overall label alone won't tell you whether it uses leather, down, or tested ingredients — you need to open the rating and read the Animals section. Treat the label as a first filter and the three-category breakdown as the deciding detail.

How to use the labels when you shop

1. Start with the label. Search or browse a brand on Good On You and note its score and label. This takes seconds and immediately separates leaders from laggards.
2. Check the category that matters to you. Open the rating and look at Planet, People, and Animals individually. If one area is your priority, judge the brand on that section rather than the headline score.
3. Compare alternatives at the same price or style. The site's "Top Picks" and alternative-brand features are built for this — for instance, it lists alternatives to fast-fashion lingerie from Victoria's Secret. Use the labels to shortlist "Good" or "Great" options before you buy.
4. Re-check before repeat purchases. Ratings are based on published evidence and can change as brands update their practices or disclose more. A label you saw last year isn't guaranteed to be current.

What the labels don't tell you

The rating is a sustainability assessment, not a verdict on fit, quality, price, or style — and the site does not present it as one. A "We Avoid" label means the brand scores poorly on the criteria assessed; it doesn't by itself describe every product the brand sells. Likewise, "Great" reflects performance on the assessed criteria, not a guarantee about any individual garment.

The labels are most useful as a consistent yardstick: because every brand is scored the same way across Planet, People, and Animals, you can compare a denim brand against a beauty brand and still make sense of the result. Use them to narrow your choices, then read the underlying rating for the detail that decides your purchase.