How to Contact SOFTLIGHTS for Pricing or a Custom Lighting Solution
Updated
SOFTLIGHTS does not publish prices on its website. The site states "contact us for details / price on request," so pricing and custom solutions are handled through direct contact rather than an online store or published rate card. To get a quote, use the "contact us" entry point on softlights.com and describe your production, the fixtures you need, and how they will be used. The site also has an "About Us" page that explains the company's background — useful context to reference in your first message.
What SOFTLIGHTS offers
SOFTLIGHTS describes itself as crafting custom lighting tools for cinematographers and gaffers, with a focus on special lighting for cinema and TV, wireless lighting, and custom solutions. Its work spans fluorescent to LED technology, and the company positions itself as working closely with creative crews on their needs.
The product named on the site is FLAME, used as both a key-light and fill-light. Because the company also advertises custom solutions, a request does not have to be limited to a catalog item — you can describe the lighting problem you are trying to solve.
How to reach them
- Go to softlights.com.
- Use the contact us entry point on the site (the page also links to an About Us section).
- State that you are requesting details and pricing.
- Include your project details so the reply can be specific.
The site does not list a phone number, email address, or contact form fields in the available material, so the exact contact method is whatever the "contact us" link on the live site provides. Check that page directly rather than assuming a channel.
What to include in your inquiry
Since pricing is on request, the quality of your first message determines how useful the reply is. Cover:
- Project type — feature film, TV series, commercial, or other production.
- Shooting schedule and location — relevant for availability and shipping.
- Fixture role — key-light, fill-light, or another position in the lighting plan.
- Wireless or custom requirements — state explicitly if you need wireless lighting or a modified/custom build.
- Quantity — how many units you are considering.
- Reference work — mention any SOFTLIGHTS credits you are matching, so the team understands the look you are after.
Using their on-set credits as a reference
The site lists FLAME used in productions including The Walking Dead: Daryl Dixon season 3 (2023, Netflix) with DOP Tommaso Fiorilli, Le Rouge et le Noir (TV series, 2026, Siècle Production and France TV) with gaffer Guillaume Ader, and SULIS 1907 (2023, STORYLINE production) with DOP Anders Bohman. A Vimeo link showing FLAME work with DOP Anders Bohman is also referenced on the site.
If your production resembles one of these — a period drama, a series with heavy location work, or a project needing a soft key — naming that credit in your inquiry gives the team a concrete starting point.
What is not available without contacting them
- Prices — no rates are published; all pricing is "on request."
- Full specifications — the site does not list technical parameters for FLAME in the available material.
- Custom solution scope and lead times — these depend on the brief and must be discussed directly.
Quick reference
| Question | Answer |
|---|---|
| Where do I ask for pricing? | The "contact us" entry point on softlights.com |
| Are prices published? | No — "price on request" |
| Can I request a custom build? | Yes, custom solutions are part of what the company advertises |
| What product is featured? | FLAME, used as key-light and fill-light |
| What should I send? | Project type, schedule, fixture role, quantity, wireless/custom needs, reference credits |