How to Evaluate Whether OURGIG Agency Is the Right Music Marketing Partner

Updated

OURGIG Agency is a music marketing and artist growth agency based in Miami and NYC that, according to its website, has been in business 26 years, completed 7K+ projects, and driven 8B+ music streams. It is worth a closer look if you want a partner covering release strategy, media outreach, playlist promotion, social media, artwork, website, and content creation under one roof. It is not the right fit if you need transparent public pricing, published client case studies, or a self-serve signup — none of those appear on the site, so you would have to request them directly.

What OURGIG actually offers

The site groups its work into three pillars plus a service list:

Pillar What the site says it covers
Creative Strategy Aligning music, artist, audience, content, and marketing around one purpose
Music Marketing Campaigns aimed at consistent engagement, recognition, streams, and lasting release energy
Artist Growth A system connecting brand, content, and marketing for consistency, retention, and expansion

Under "What We Deliver" it lists release strategy, media outreach, Spotify playlisting, social media, website, artwork, and content creation. There is also a "365 Momentum" framing, which suggests an ongoing retainer-style engagement rather than a one-off campaign — worth confirming, since the site does not spell out contract length or cadence.

It also advertises Music Manager Services, Concert Data (Concert Intelligence for tour planning), and label services, so the agency positions itself as serving both independent artists and labels.

Credibility signals you can check

The homepage states three hard numbers: 26 years in business, 7K+ completed projects, and 8B+ music streams. These are the most concrete trust markers on the page, but they are self-reported and unverified there. Before committing:

  • Ask for the time period those 8B+ streams cover and how they are measured (catalog-wide vs. campaign-attributed).
  • Ask for two or three references in your genre and at your career stage — a 26-year agency's client mix may skew toward artists with very different budgets and goals than yours.
  • Check the blog for how they think. Current posts include "Concert Data," "Music Manager Services," and "Trend Music PR, Playlisting & Social Media." Reading one or two tells you whether their approach matches how you want to work.

Match the service list to your release cycle

Map your next 6–12 months against what they sell, and flag anything missing:

  • Pre-release: release strategy, artwork design, content creation
  • Release window: media outreach, Spotify playlisting, social media
  • Post-release / ongoing: 365 Momentum, artist growth system, concert data for touring
  • Infrastructure: website design, music manager services

If your gap is, for example, only playlist pitching, ask whether they take single-service engagements or require the full strategy package. The site does not say, and that answer changes the cost and commitment significantly.

How to make contact and what to prepare

The site gives two direct channels: (800) 921-4875 and [email protected], plus a "Submit Your Music" path and a contact form with a newsletter signup. Offices are listed as Miami and NYC.

When you reach out, lead with specifics so you get a useful reply rather than a generic deck:

  1. Your release timeline and genre.
  2. Which services you want (strategy only, or full campaign).
  3. Your budget range and whether you can commit to an ongoing engagement.
  4. Your current baseline — monthly listeners, past campaign results, existing audience channels.
  5. Direct questions on pricing structure, contract length, reporting cadence, and who on the team actually runs your account.

Where the site leaves gaps

  • No public pricing. Nothing on the page indicates cost, packages, or payment terms. Treat pricing as unknown until you ask.
  • No named client roster on the homepage. "Clients / Projects" is a nav item, so check that page before assuming fit.
  • No stated minimum career level. Whether they work with emerging artists or only established ones is not addressed.
  • Cookie consent is the only compliance detail visible, which tells you nothing about how they handle your masters, data, or rights — ask.

A practical decision test

OURGIG is a reasonable candidate to contact if you want one agency handling strategy, promotion, creative, and web presence, and you are comfortable starting a conversation without published rates. It is a weaker fit if you need upfront pricing, verifiable third-party reviews, or a narrow single-service engagement — in those cases, get written answers to the five questions above before any call, and compare at least two other agencies on the same dimensions: services covered, proof of results, pricing model, and who does the day-to-day work.