Website review
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What is OURGIG Agency?
OURGIG Agency is a music marketing and artist-growth agency based in Miami and NYC, working with musicians, independent artists and labels. Its stated focus is building an artist's audience, brand and reach through strategy, promotion and creative execution rather than one-off promotional spikes.
What they say they do
- Creative strategy — aligning the music, artist, audience, content and marketing around one purpose.
- Music marketing — campaigns aimed at engagement, recognition, streams and sustained momentum around releases.
- Artist growth — connecting brand, content and marketing into a system for consistency, retention and expansion.
- Services — release strategy, media outreach, Spotify playlisting, social media, website design, artwork design and content creation.
- Label services — support aimed at labels as well as individual artists.
The site presents its work as a "365 Momentum" approach, meaning year-round activity instead of short bursts tied only to a release date. It also lists concert data and music manager services among its offerings.
Who it suits
An artist preparing a release who wants promotion handled alongside the surrounding creative assets — cover artwork, site, social content — is the clearest fit, since those services sit under one roof. A label wanting campaign support without building an in-house marketing team is another plausible user. Someone seeking only playlist pitching, or only a website, may find a narrower specialist cheaper.
Practical next step
Check the Clients / Projects and Blog sections to see the genres and campaign types they actually work in, then compare against your release timeline and budget. If your goal is a single release push, ask specifically how the 365 Momentum model applies to your case; if it is long-term audience building, ask what they measure beyond stream counts. The agency takes music submissions through its site, so prepare a short pitch with your links and current audience numbers before making contact.
How can OURGIG help me grow my music career as an independent artist?
OURGIG is a music marketing and artist-growth agency, not a record label or distributor. For an independent artist, its value is execution: it runs campaigns around your releases and builds ongoing systems for audience growth, rather than only promoting a single track. The site groups this into three areas — Creative Strategy (aligning music, audience, content and marketing around one purpose), Music Marketing (campaigns aimed at engagement, recognition and streams) and Artist Growth (connecting brand, content and marketing into consistent long-term progress).
Services you can plug into
- Release strategy — planning how and when a song, EP or album reaches listeners.
- Media outreach and PR — pitching to press and outlets.
- Spotify playlisting — playlist promotion as a discovery channel.
- Social media — content and channel management.
- Creative production — artwork design, website design and content creation.
The site also lists Concert Data (concert intelligence for smarter touring), Music Manager Services and label services, so there is an option for artists who need support beyond a single campaign.
Who this fits, and who it doesn't
| Your situation | Likely fit |
|---|---|
| You have finished music and want a structured release push | Strong — release strategy, PR, playlisting |
| You want a repeatable growth system, not one-off spikes | Strong — the "365 Momentum" framing points here |
| You need artwork, a website or content produced | Strong — these are listed services |
| You want distribution, royalties admin or label ownership | Not the core offer — look elsewhere |
| You have no budget for marketing and want free growth | Weak fit — this is an agency engagement |
A practical next step
Before contacting them, write a one-page brief: your release date, the audience you already have (follower counts, monthly listeners, email list), the specific outcome you want in 90 days, and your budget range. The site invites artists to submit music, and it lists a phone number and email for contact. If you are weighing alternatives, compare against a distributor such as Distrokid or TuneCore for getting music live, and a direct-to-fan platform such as Bandcamp for sales — those handle a different job than an agency campaign does.
Choose OURGIG if you want a team to run promotion and creative execution while you keep making music; choose a distributor-plus-DIY approach if your main gap is simply getting releases online.
What does OURGIG's playlist promotion and media outreach service actually do for a release?
OURGIG describes its playlist promotion and media outreach as part of a broader release campaign rather than a standalone placement service. According to the site, the work spans "media outreach, Spotify playlisting, social media, website, artwork and content creation," with the stated aim of generating "consistent engagement, boost recognition, more streams, and build lasting energy around your releases — not just temporary surges." In practice, that means pitching a release to press and playlist curators, coordinating the timing with the artist's social and content output, and keeping the visual assets consistent so the campaign reads as one push instead of scattered posts.
What the service covers
- Media outreach: approaching press, blogs and other outlets around a release date.
- Playlist promotion: pursuing Spotify playlist placements, presented as one part of the campaign rather than the whole of it.
- Social media: supporting posts and content tied to the release.
- Creative execution: artwork, website and content creation, so the release has matching visuals across channels.
- Strategy layer: aligning music, audience, content and marketing "with a singular purpose," as the site puts it.
The agency frames this as its "365 Momentum" approach, meaning promotion is meant to continue between releases rather than spike and stop. The site also lists "Concert Data" and "Music Manager Services" among its offerings, suggesting tour and management support can sit alongside a release push.
Who it fits
A practical example: an independent artist with a finished single and a four-to-six week runway before release. Playlisting and press pitches work best in that window, and having artwork, a website and social content prepared in advance means the outreach has somewhere to send new listeners. An artist still writing or recording may get less from this stage, since there is nothing to pitch.
How to judge it
Ask three questions before committing to a campaign:
- What is the release timeline? Outreach and playlisting need lead time before the release date, not after.
- Which services are included? The site lists several under one roof; confirm whether you are buying outreach, playlisting, social, or the full package.
- What does success look like? Streams, press coverage, follower growth and repeat listeners are different goals and need different plans.
Playlist placements and press coverage can raise awareness quickly, but they rarely build a durable audience on their own. Treat them as the entry point, with the social, content and creative work doing the retention. If you want to see how the agency presents its own results and process, start with the services and blog sections at OURGIG Agency.
How much does it cost to work with OURGIG, and what services are included?
OURGIG does not publish pricing on its site, so there is no list of rates to quote. The page presents the agency's services and credentials — 26 years in business, 7K+ completed projects, 8B+ music streams — but no cost figures or packages. Treat any number you see elsewhere as unverified until the agency confirms it directly.
What the site says is included
The work is grouped into three overlapping areas:
- Creative Strategy — aligning music, artist, audience, content and marketing around one purpose.
- Music Marketing — campaigns aimed at consistent engagement, recognition, streams and sustained energy around releases.
- Artist Growth — building a system that connects brand, content and marketing for retention and expansion.
Under services, the site also lists media outreach, playlist promotion, social media, artwork design and website design, plus label services and a "365 Momentum" offering. Recent blog topics point to concert data, music manager services, and PR with playlisting and social media.
How to get an actual cost
Because the site's only call to action is "Submit Your Music" alongside phone and email contact details, the practical route is a direct quote. A useful first message includes:
- Your release timeline (single, EP, album, or ongoing)
- Which services you want — for example, playlist promotion alone versus strategy plus PR plus design
- Your budget range and whether you want a one-off campaign or a monthly retainer
- Your current baseline: monthly listeners, social following, past campaign results
That lets them scope a package rather than quote blind.
A realistic scenario
An independent artist with a single out in eight weeks might ask for playlist promotion plus social content. A label or manager with several releases might ask for a retainer covering strategy, media outreach and design. Those are very different scopes, which is why published rates are rare for agencies like this.
Decision criteria
- Scope first, price second. Ask what is included, how many placements or assets, and what happens if results fall short.
- Compare against alternatives. For playlist pitching, SubmitHub and Groover sell per-submission credits; for distribution and royalty collection, DistroKid and TuneCore publish their fees openly. An agency typically costs more because it bundles strategy and execution.
- Check fit. Ask for recent campaign examples in your genre and whether they work with artists at your stage.
Start by emailing [email protected] or calling (800) 921-4875 with the scope details above, and request a written breakdown of deliverables and fees before committing.
What is OURGIG Concert Intelligence and how does it help plan smarter tours?
OURGIG Concert Intelligence is a concert-data offering from OURGIG Agency, a music marketing and artist growth firm based in Miami and NYC. The agency presents it as a way to use concert data for smarter tour planning, alongside its broader services in release strategy, media outreach, Spotify playlisting, social media, website and artwork design. OURGIG describes itself as having 26 years in business, 7K+ completed projects and 8B+ music streams, and frames its work around "365 Momentum" — continuous campaigns rather than one-off pushes.
What it is, based on the page
The site lists "Concert Data" as a blog/news topic, with a post titled "Unlock the Power of OURGIG Concert Intelligence for Smarter Tours." That framing suggests the service is about turning live-show information into planning input: where demand exists, which markets or rooms suit an artist, and how a routing decision might perform. The page does not spell out the exact data sources, dashboard features or methodology, so treat those specifics as something to confirm directly with the agency.
How concert data can make tours smarter
Used well, concert intelligence answers questions that guesswork handles badly:
- Where to play next: compare streaming or fan engagement in a city against past ticket demand or comparable artists' results.
- Which room size fits: match venue capacity to realistic attendance rather than booking optimistically and absorbing losses.
- How to route efficiently: sequence cities to cut travel costs and keep momentum, instead of hopping between distant markets.
- When to announce and price: time on-sales and ticket tiers to local behaviour patterns.
- What to promote where: direct ad spend and content to markets showing genuine intent.
Who benefits most
| Artist situation | Likely value |
|---|---|
| First regional tour | Avoids overbooking unfamiliar cities; identifies safer starting markets |
| Growing act with scattered fans | Turns streaming spikes into concrete routing decisions |
| Established touring artist | Refines repeat markets and tests new ones with less risk |
| Team without a data analyst | Outsources interpretation, not just raw numbers |
The trade-off is that data describes past patterns; it does not guarantee a new market will convert, and it cannot replace a compelling live show or local promotion. Smaller artists with thin historical data may get less signal than mid-level acts with several releases and prior dates behind them.
A practical next step
Before committing to a routing plan, ask OURGIG which cities and venues the concert data covers, how far back it reaches, and whether the output is a report, a dashboard or ongoing advisory. If you are planning a first tour, start by testing two or three cities where your streaming and social numbers are strongest, then use results from those dates to inform the next leg. Related industry tools worth comparing include Chartmetric for streaming and audience analytics and Songkick for concert listings and local demand signals.
Should I hire OURGIG for a single release campaign or ongoing monthly management?
Choose based on whether you need a campaign or a system. OURGIG presents both options: single-release work (release strategy, media outreach, playlisting, social media, artwork) and an ongoing "365 Momentum" model built around artist growth, retention and consistency. If your goal is to make one song land well, a release campaign fits. If your problem is that each release starts from zero, ongoing management is the better fit.
Single release campaign
Best when you have a finished track, a date, and a defined window of a few weeks or months. You want concentrated effort on one asset: pitching, content, playlist and media outreach, visuals.
Trade-off: momentum usually drops after the release window. If you have no team, no content pipeline and no audience data, a one-off campaign can still leave you where you started.
Ongoing management
Best when you release regularly, want a consistent brand and content presence, and need someone to connect music, audience and marketing over time. OURGIG frames this as building a system rather than chasing temporary surges.
Trade-off: higher commitment and cost, and it only pays off if you can keep supplying music, footage and access. Ongoing management with nothing to promote is expensive maintenance.
A simple decision rule
| Your situation | Better fit |
|---|---|
| One finished track, fixed date, clear goal (e.g. a sync pitch or a first push) | Single release campaign |
| Multiple releases per year, inconsistent branding or content | Ongoing management |
| You want to test the working relationship first | Start with one campaign, then extend |
The practical middle path: begin with a single-release campaign as a paid trial, judge the communication, reporting and creative quality, then convert to monthly if the results and workflow suit you. Ask both options to be scoped against the same release so you can compare what each actually includes.
For context on how other agencies structure these tiers, see Cyber PR and Sonicbids.
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