How to Find and Copy a Brand's Exact Color Codes on BrandPalettes

Updated

BrandPalettes is a searchable database of brand logo colors covering 2,846 canonical palettes. To get a brand's exact color codes, search for the brand name or browse the A–Z index, open its palette page, then copy the HEX, RGB, CMYK, or Pantone value you need — or download a ready-made palette image or logo. This works whether you already know the brand name or only know the industry you want to match.

Find the brand

Two routes lead to the same palette pages:

  • Search — if you know the brand name, use the searchable database to jump straight to it.
  • Browse by industry — if you don't have a specific name in mind, pick a category to see comparable brands. The site groups them into Technology & software, Media, gaming & entertainment, Sports & esports, Fashion & apparel, Retail & e-commerce, Food, beverage & restaurants, Automotive & mobility, Travel, transport & hospitality, Finance & insurance, Healthcare & life sciences, Industrial, manufacturing & construction, Energy & utilities, Telecommunications, and Consumer goods & personal care.
  • Browse brands A–Z — useful when you know the name but the search doesn't surface it immediately.

The homepage also surfaces popular brands (Google, Instagram, Facebook, YouTube, Microsoft, Amazon) and an "Iconic brand palettes" section if you just want a quick reference.

Read the palette page

Each brand page lists every color in that brand's palette along with its color values. For example:

Brand Colors HEX values
Google 4 #4285F4, #DB4437, #F4B400, #0F9D58
Instagram 10 #405DE6, #5851DB, #833AB4, #C13584, #E1306C, #FD1D1D, #F56040, #F77737, #FCAF45, #FFDC80
Microsoft 5 #F25022, #7FBA00, #00A4EF, #FFB900, #737373
Slack 6 #36C5F0, #ECB22E, #E01E5A, #2EB67D, #4A154B, #000000
LEGO 4 #E3000B, #FFED00, #000000, #FFFFFF
Coca-Cola 1 #E61D2B

Note that palette sizes vary a lot — Coca-Cola is listed with a single color, while Instagram has ten. If you're matching a brand's look, check the full list rather than assuming the first color is the primary one.

Copy the value you need

The page presents each color in multiple formats so you can take the one your tool expects:

  • HEX — for CSS, Figma, Canva, and most design tools.
  • RGB — for screen specifications and some design software.
  • CMYK — for print work.
  • Pantone — for print and brand-specification matching.

Copy the value directly from the palette page. Pick the format that matches your destination: HEX or RGB for anything on screen, CMYK or Pantone when the output goes to print.

Download a palette image or logo

If you'd rather not transcribe values by hand, each palette page offers a ready-made palette image and the logo for download. This is handy for mood boards, client presentations, or internal reference docs where you want the colors shown rather than typed.

Common snags

  • Brand not found by search — try the A–Z browse instead; naming variants can affect search results.
  • Wrong color format — CMYK and Pantone values won't match what you see on screen, and HEX won't match a print proof. Match the format to the medium.
  • Assuming one color per brand — as the table above shows, most brands have several. Confirm which one is the primary before building a palette around it.
  • Treating the palette as official brand guidelines — this is a reference database of logo colors, not the brand's own published style guide. For anything contractual or high-stakes, verify against the brand's official assets.