How to Publish Blog Posts from Claude with LotsBlog MCP

You can publish blog posts from Claude to your own domain by connecting Claude to LotsBlog through its MCP endpoint (https://api.lots.blog/mcp), giving the agent a writing guide, then having it create, check, and publish or schedule the article. This works if you already draft in Claude and want to stop copying text into a separate CMS. Hosting and technical SEO are handled by LotsBlog, so you don't need to code.

What you need before starting

• A Claude account you can add an MCP connection to.
• A LotsBlog account with a blog on your own domain.
• Your brand inputs ready: target audience, voice, product facts, and writing rules.
• The MCP URL: https://api.lots.blog/mcp.

Step 1: Connect Claude to LotsBlog

Point Claude at the MCP URL so it can act on your blog instead of just writing text.

1. Add the MCP connection using https://api.lots.blog/mcp.
2. Let your agent guide the setup. LotsBlog provides an agent instruction file at https://lots.blog/skill.md — you can paste a prompt like: "Read https://lots.blog/skill.md and help me connect LotsBlog for you."
3. Confirm the connection so Claude can create and update articles, upload images, organise topics, and schedule publication.

Expected result: Claude can now take actions on your blog, not just produce drafts.

Step 2: Give the agent a writing guide

Before drafting, give Claude a blog guide covering your audience, voice, product facts, and writing rules. This is what keeps output in your brand voice rather than a generic AI article.

Include:

• Who you're writing for (e.g. a SaaS founder comparing support tools).
• Your tone and voice.
• Product facts the agent should treat as true.
• Rules for structure and what to avoid.

Expected result: Drafts reflect your expertise and audience instead of a default style.

Step 3: Create the article and add images

Ask Claude to save a draft and images. Because the agent is connected, it can create or update the article, upload images, and organise topics without you moving drafts between the chat and a CMS.

A typical workflow runs: connect → guide → article (save draft and images) → quality check → publish or schedule.

Expected result: A saved draft with images and topics attached, living in your blog rather than in the chat.

Step 4: Run the article quality check

Use the quality check to find what's missing before readers do. It flags:

• Missing evidence.
• Vague answers.
• Weak structure.

Revise with specific feedback before publishing. This is the step that separates a useful answer from a thin AI post.

Expected result: A revised draft with gaps closed and structure tightened.

Step 5: Preview, then publish or schedule

Preview the post, then publish now or set a schedule. Publication stays under your control, while hosting and technical SEO are handled by the platform. AEO is also built in so search engines and AI assistants can understand the article.

Expected result: The post is live on your own domain, or queued for its scheduled time.

What LotsBlog handles for you

Common snags

• Skipping the writing guide. Without audience, voice, and product facts, drafts read generic. Set the guide first.
• Publishing before the quality check. The check exists to catch missing evidence and vague answers — run it every time.
• Expecting the agent to guess your facts. Product facts must be in the guide; the agent won't invent reliable ones.

For current plan details and any limits, check the LotsBlog pricing page rather than assuming what's included.