How to Run a Free Website Audit with AuditZap

Updated

AuditZap audits any URL in about two minutes: you submit a URL, it crawls up to 100 pages while simulating real users on mobile and desktop, and it runs 40 checks covering performance, SEO, security, and AI search visibility. Results come back as a prioritised list of issues with platform-specific fix instructions. Free accounts can run 3 audits per month, and no credit card is required to start.

What you need before starting

  • A publicly reachable URL (the tool audits live pages, so staging sites behind a login won't work).
  • A free AuditZap account, which covers 3 audits per month.
  • A rough idea of which pages matter most — pricing, landing pages, and top entry pages are the ones whose fixes usually move the most.

Step 1: Submit the URL

Enter the site address in the audit field and start the run. AuditZap begins crawling immediately, up to a 100-page limit, and reports progress as it goes (for example, "Crawling 96 / 100 pages" with the current page and its HTTP status).

If your site has more than 100 pages, the crawl stops at the limit. Point the audit at a section or subdomain if you want coverage of a specific area rather than the whole site.

Step 2: Let the scan run

The scan applies 40 checks across every crawled page. Based on the tool's own description, these include:

Category Examples from the audit output
Performance Largest Contentful Paint, render-blocking resources
SEO Missing meta descriptions, thin metadata
Quick wins Images missing alt text
AI visibility 9 AEO/GEO checks that roll up into an AI Visibility score
Security & infrastructure Security headers, email auth, TLS

Each issue is tagged Critical, Warning, or Passed, and carries an impact weight — the sample output shows a 10/10 impact score on a slow Largest Contentful Paint. That weighting is what turns a long list into a priority order.

Step 3: Read the results page

The results page opens with a summary block:

  • Audit score out of 100, with a change indicator against the previous audit (e.g. 62 / 100, up 8 points).
  • Counts for Critical, Warnings, and Passed issues.
  • An AI Summary in plain language — for example, that a site "scores 62 — held back by slow paint on /pricing and thin metadata," with an estimate of the organic clicks recoverable by fixing it.
  • An issue table listing each problem with its category, status, and impact score.

Work top-down. The list is already ordered by estimated revenue impact, so the first two or three items are usually where the effort pays off.

Step 4: Act on each issue

Open any issue to get the fix. AuditZap writes platform-specific instructions — the sample output names WordPress, Shopify, and Webflow among supported platforms — and includes the expected result. A representative entry:

Largest Contentful Paint — /pricing · 5.2s · target 2.5s Preload the hero image and give it fetchpriority="high" so the browser fetches it first, then defer the jQuery bundle. That cuts LCP on /pricing from 5.2s to about 2.1s.

From there you have three ways to hand the work off:

  1. Copy fix — paste the instruction into a ticket, chat, or AI coding tool.
  2. Copy for AI (.txt) — export the whole audit as a text file formatted for AI tools.
  3. Export PDF — a shareable report for a client or stakeholder. Note that watermark-free PDF reports are listed as a Pro feature.

Mark issues resolved as you go, then re-audit to confirm the score moved.

Common snags

  • The crawl hits the 100-page cap. You'll see partial coverage. Audit a subdirectory or subdomain to get depth on the pages you care about.
  • A fix doesn't change the score. Some checks depend on third-party scripts or hosting configuration you may not control. Check whether the issue is marked as a warning rather than a failure before spending more time on it.
  • You've used your 3 free audits. The free tier resets monthly. Pro adds AI fixes on every issue, full detail, watermark-free PDFs, and weekly monitoring for up to 5 sites — worth it only if you're auditing regularly or reporting to clients.
  • You need a baseline. Run the audit before making changes so the "+8 from last audit" comparison means something.

When this workflow fits

AuditZap suits a fast first pass: you want a prioritised, plain-language list you can hand to a developer or act on yourself within an afternoon. It's less suited to deep crawl analysis of very large sites, since the crawl caps at 100 pages. For a single site with a handful of key pages, the three-step flow — submit, scan, fix — is enough to get from "something's wrong" to a specific change with an expected outcome.