How to Send Your First Targeted Push with Aimtell

Updated

Aimtell sends web push notifications to people who have opted in to your site in one click, without collecting an email address. To send your first targeted push, you install the Aimtell code on your site, let visitors grant permission, build a segment from the data Aimtell collects, then create a one-off campaign and either send it immediately or schedule it. The steps below follow the flow Aimtell describes on its own site; you will need a site you can edit and an Aimtell account, and the free trial is listed as 14 days with no credit card required.

Before you start

  • A website where you can add a script or use a supported integration.
  • An Aimtell account. The site advertises a 14-day free trial with no credit card required, so confirm current terms on the pricing page before you rely on it.
  • A reason to send — a promo, a launch, or an automation trigger such as an abandoned cart.

Step 1: Install Aimtell and enable the opt-in

Add the Aimtell code to your site so the browser can show the permission prompt. Aimtell supports the major browsers, including Chrome, Safari, and Firefox.

Expected result: a visitor sees a one-click permission request. When they grant it, they become a subscriber and Aimtell begins recording their activity.

Common snag: if the prompt never appears, the code is usually missing from the pages you expect it on, or the visitor has already blocked notifications for your domain. Check the installation before troubleshooting anything else.

Step 2: Understand what a subscriber gives you

The permission click is the whole form. From that moment Aimtell knows where the subscriber is, what they are browsing on, and what they do on your site. The data it collects includes:

Data type What it covers
Pageviews Every page seen, with how recently and how often
Geolocation Country, region, and city, updated on each return
Device information Mobile or desktop, operating system, browser type
Custom attributes Traits you already track, such as name, plan, or lifetime value
Custom events Actions worth acting on, such as purchase, form completed, or video watched

This is what makes targeting possible without an email address: you are segmenting on behavior and attributes, not on a contact record.

Step 3: Build a segment

A segment is a saved set of conditions. Aimtell's own example combines several:

  • Country is United States
  • Viewed /pricing within 7 days
  • No purchase event

That segment resolves to a live count — the site shows an example of 18,402 subscribers. Build the segment that matches your first message, and check the count before you write anything.

Step 4: Create the campaign

You have two paths, and they use the same audience and message tools.

One-off campaigns

Use these for a flash sale, a launch, or a big announcement. Write the message, pick who gets it, then send now or schedule it for an exact date and time. Aimtell's example schedules a weekend flash sale for Friday at 9:00 AM in each subscriber's own time zone.

Automations

Use these when the message should keep sending on its own:

  • Welcome series — greets every new subscriber the moment they opt in.
  • Event triggered — fires after an event such as an abandoned cart or abandoned form. Aimtell checks the subscriber still qualifies before sending.
  • RSS triggered — every new post on your feed goes out with no campaign to build.
  • API triggered — back in stock, price drop, or shipment out for delivery, fired from systems you already run.

A cart recovery flow, for instance, triggers on added_to_cart, waits 4 hours, then sends.

Step 5: Send and verify

Send the campaign, or let the automation run, and confirm the result:

  • The notification reaches a device where you granted permission.
  • The segment count matches the audience you intended.
  • For scheduled sends, the delivery time respects each subscriber's time zone.
  • For event-triggered sends, the event fires the message only for subscribers who still qualify.

Common snags

  • No subscribers yet. Targeting needs an audience. If your segment is empty, the opt-in is not reaching visitors — revisit Step 1.
  • Segment too narrow. Stacking conditions like country, recent pageview, and no purchase can shrink the audience fast. Widen one condition and recheck the count.
  • Automation fires for the wrong people. Event-triggered campaigns re-check eligibility before sending, so make sure the qualifying conditions match the message.
  • Wrong send time. Scheduled campaigns use each subscriber's time zone; verify the date and time rather than assuming a single global send.

If you would rather not run it yourself, Aimtell also offers a "do it yourself, or just ask" option, and its AI feature is listed as in open beta.