How to Set Up a SiteGPT Chatbot on Your Website

Updated

You can get a SiteGPT chatbot live on your site in three steps: sync your training data, embed the chatbot, then refine it using real chat history. No coding is required, and you can embed the same chatbot on as many sites as you want — your marketing site, in-app, or help center. SiteGPT offers a 7-day free trial with no stated credit card requirement, and you can cancel anytime.

Step 1: Sync Your Training Data

SiteGPT builds your chatbot from your own content, so this step determines what it can answer.

You have three input options:

  • Enter your URL — SiteGPT scans your website content automatically.
  • Upload files — use this for docs, PDFs, or internal material not on a public page.
  • Drop in raw text — paste content directly when you want tight control over exactly what the bot learns.

What to expect: the chatbot answers based on your training data rather than generic GPT knowledge. That's the core difference SiteGPT draws between itself and "generic GPT tools" that don't answer from your content.

Common pitfall: if your product information lives in several places (help center, pricing page, changelog), sync all of them. A bot trained on only your homepage will miss questions about features documented elsewhere.

Step 2: Install the Chatbot on Your Site

Once training data is synced, embed the chatbot wherever visitors ask questions.

  • Embed on as many sites as you want — marketing site, in-app, help center.
  • The same trained bot can serve all of them, so you don't rebuild it per page.

What to expect: visitors get instant answers 24/7 without waiting for your support team. SiteGPT supports 95+ languages, so the bot can respond to non-English visitors using the same training data.

Before you go live, decide two things:

  1. Quick Prompts — set starter questions (frequently asked questions, or questions you wish more users asked) so visitors have an easy way to begin.
  2. Escalation path — enable the option for users to hand off to a live agent with a button press. SiteGPT positions this as a hybrid approach: AI handles the majority of inquiries, humans take the conversations that need a person.

Step 3: Learn and Refine From Real Chats

The chatbot improves through feedback on actual conversations.

  • Use real chat history to see what visitors ask and where the bot falls short.
  • Provide feedback so the bot improves with each interaction.
  • Weekly Digest — every Monday your team receives last week's numbers, the most-asked topics, and the questions your chatbot could not answer.

That last item is the most actionable: unanswered questions are a direct to-do list for your next training-data update. Add the missing content, re-sync, and the gap closes.

What You Get After Setup

Before After
Generic chatbots that don't use your data Answers grounded in your own content
Support staff needing 3+ months to train An automated resource that supports your team
Tickets piling up The vast majority of support tickets answered automatically

SiteGPT states its customers include "leading companies" and that it is rated 4.8/5 on G2. It also offers a Book a demo option alongside the free trial if you want to see it working before building your own.

Quick Checklist

  1. Gather every source of product content (site pages, docs, files).
  2. Sync it via URL, file upload, or raw text.
  3. Embed the chatbot on each site where visitors need help.
  4. Add Quick Prompts for common questions.
  5. Turn on human escalation.
  6. Review the Monday digest and feed missing answers back into training.

If you want to test the workflow before committing, the 7-day free trial covers the full three-step process end to end.