What Airlines Should Consider When Evaluating Aviator for Revenue Management

Updated

Airlines evaluating Aviator should focus on four practical questions: whether a 100% cloud-based tool fits how your revenue management team works, whether browser-based multi-flight workflows match your analysts' routines, whether the platform's data scale matches your passenger volume, and how quickly your team can adopt a comprehensive feature set. Maxamation positions Aviator as revenue management software with auto-optimization, and says it is used by 60+ airlines. The vendor claims revenue boosts of 4%–20%, but that figure is a marketing claim rather than a guaranteed outcome, so treat it as a reference point for a business case, not a forecast.

Start With Deployment and Team Workflow

Aviator is described as 100% cloud-based, so users work from any internet-connected device rather than installed desktop software. That matters if your analysts work across offices, remotely, or on shifts.

The vendor also highlights that users can open multiple tabs in the browser and view, manage, and optimize flights across multiple screens at once. If your team currently juggles several routes or markets in parallel, this is a concrete workflow to test in a demo: ask to see how many flights an analyst can monitor simultaneously and how switching between them works in practice.

Questions to ask about usability

  • How long does onboarding take for an analyst who has used another revenue management system?
  • Does the interface assume a particular organizational structure for route or market assignments?
  • What does "auto-optimization" actually change without analyst input, and what stays under human control?

Maxamation emphasizes usability as a design goal, stating the software is "designed for usability so teams can quickly make use of its comprehensive features." That is a claim worth verifying with a hands-on trial rather than accepting from a product page.

Match the Platform to Your Data Scale

Aviator is described as built for high-speed, large-volume data and as reliably scaling to support airlines with over 25 million passengers annually. If your airline is well below that threshold, the scale claim is less of a differentiator; if you are near or above it, ask for evidence of comparable deployments.

The vendor lists airlines including Air Senegal, Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, ASL Airlines France, Fiji Airways, REX Regional Express Airlines, and Vietjet Air as customers. These span different sizes and regions, which is useful for reference calls, but the list alone does not tell you whether any of them match your network complexity.

A simple fit check

Your situation What to verify in a demo
Small regional carrier Whether the full feature set is more than your team needs, and what implementation effort is required
Mid-size carrier with growing routes How automated optimization handles routes with limited historical data
Large carrier (approaching or above 25M annual passengers) Performance evidence at your data volume and references from comparable airlines

Understand What the Product Actually Does

Aviator is the core revenue management product with auto-optimization. According to Maxamation, it lets analysts manage flights up to the system range and uses competitive fare data, willingness-to-pay modelling, and price-demand optimization. Automated optimization handles routine actions so analysts can concentrate on high-priority or underperforming flights.

Aviator Insights is a separate business intelligence tool for revenue management. If your evaluation includes reporting and analysis needs, clarify which product covers them rather than assuming Insights is bundled.

Maxamation also offers RM Flight Management, described as revenue management expertise and skilled execution by the company's senior analysts. This is relevant if you are considering outsourced or supplemented revenue management capacity rather than software alone.

Plan the Evaluation Around Evidence, Not Claims

The 4%–20% revenue improvement figure appears on the site as a product claim. Before building a budget case, ask for:

  • Reference airlines of similar size and network type, and permission to speak with them
  • A defined pilot or trial scope with success metrics you choose
  • Clarity on what data you must supply (fare data, booking history, willingness-to-pay inputs) and how it is ingested
  • Implementation timeline and the internal effort required from your team

The customer quote on the site emphasizes flexibility and power for a growing airline, which suggests the product is positioned for carriers whose networks and volumes are changing. If your operation is stable and small, weigh whether that flexibility justifies the adoption effort.

When Aviator Is Likely a Good Fit

Aviator is worth shortlisting if your airline wants a cloud-based system accessible from any device, your analysts manage many flights in parallel and value multi-screen workflows, and your passenger volume is large enough that data performance is a real constraint. It is less clearly a fit if you need only basic reporting, if your team is very small, or if you require proof of revenue impact before committing — in which case a scoped pilot with agreed metrics is the sensible next step. Requesting a demo with Maxamation's industry experts is the direct way to test these conditions against your own operation.