maxamation.com

Aviator is Maxamation's cloud-based revenue management software for airlines, built around auto-optimization. According to Maxamation, it is used by more than 60 airlines and is claimed to boost airline revenue by 4%–20%. It fits airlines that want routine revenue decisions automated while analysts concentrate on high-priority or underperforming flights.

What Aviator actually does

Aviator is the core product in Maxamation's lineup, alongside Aviator Insights, a business intelligence tool for revenue management. The software is designed to manage flights up to the system range and combines several inputs and methods:

• Competitive fare data — market fares feed into the optimization rather than being reviewed manually.
• Willingness-to-pay modelling — estimates what passengers in each market will pay.
• Price-demand optimization — balances price against expected demand to set inventory and fare decisions.
• Automated optimization — executes routine actions without an analyst triggering each one.

The practical effect is a shift in analyst workload: the system handles repetitive optimization, and people spend their time on flights that need judgment — high-value routes or ones performing below expectations.

How it helps airlines in day-to-day work

Less manual routine, more focus

Automation is the central mechanism. Instead of an analyst opening each flight and applying the same logic, the system runs routine optimization and surfaces exceptions. That matters most for carriers with large schedules where manual review cannot keep pace.

Built for distributed teams

Aviator is 100% cloud-based, so users work from any internet-connected device. Maxamation notes that users can open multiple browser tabs and view, manage, and optimize flights across several screens at once — useful for analysts monitoring many routes in parallel.

Scales to large networks

Maxamation states the platform is designed for high-speed, large-volume data and reliably scales to support airlines carrying over 25 million passengers annually. Smaller regional carriers appear in the customer list as well, including Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, and REX Regional Express Airlines, so the product is positioned across a range of airline sizes.

Usability as a design goal

Maxamation describes Aviator as designed for usability so teams can adopt its features quickly. This is a vendor claim rather than an independently verified measure, but it signals the intended user is a working revenue management team, not a specialist IT group.

Who it is for, and what to check before deciding

Aviator is aimed at airline revenue management teams — commercial and RM functions responsible for fare and inventory decisions. It is a reasonable fit if your team is spending significant time on routine optimization, if your analysts work across locations, or if your passenger volume is outgrowing spreadsheet- or manual-driven processes.

Before committing, verify these points directly with Maxamation, since the public page does not cover them:

The site offers a demo request and a sales contact path; the customer quotes shown — including one about Aviator's "flexibility and power" for a growing airline — come from Maxamation's own marketing page, so treat them as vendor-published testimonials.

The short version

Aviator is revenue management software that automates routine flight optimization using competitive fare data, willingness-to-pay modelling, and price-demand optimization, with a cloud-based interface for distributed teams. It suits airlines that want analysts freed from repetitive work and a platform that scales with passenger volume. The revenue uplift figure and fit for your network are best confirmed through a demo and reference checks rather than the marketing page alone.

Airlines can request a demo of Maxamation's Aviator through the "Request a demo" or "Contact sales" entry points on maxamation.com. The demo is handled by Maxamation's team of industry experts, and it is the appropriate next step for airlines that are evaluating revenue management software and want to see whether Aviator fits their operation before committing.

Who the demo is for

The demo path is aimed at airlines considering revenue management software, not at individual travelers or general visitors. Maxamation positions Aviator as revenue management software for airlines, and the site notes that 60+ airlines trust Aviator to grow revenue — including carriers such as Air Senegal, Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, ASL Airlines France, Fiji Airways, REX Regional Express Airlines, and Vietjet Air.

If your goal is simply to understand what the company offers, the product pages are enough. If you are weighing Aviator against your current process or another tool, the demo is the step that gives you direct answers.

How to request it

1. Go to maxamation.com.
2. Use the "Request a demo" button, or the "Contact sales" / "Start here" entry near the top of the page.
3. Submit your request. According to the site, "Our team of industry experts will be happy to help" — so expect the follow-up to come from people who work with airline revenue management rather than a generic sales desk.

The site does not publish a form field list, response time, or pricing on these pages, so treat the demo as a conversation about fit rather than a self-serve trial.

What to prepare before the demo

A demo is more useful when you bring your own context. Consider preparing:

• Fleet and network profile — routes, seasonality, and how many passengers you handle annually. Aviator is described as scaling to support airlines with over 25 million passengers annually, so volume matters.
• Current revenue management setup — whether analysts work manually, which systems you use, and where you feel revenue is being left on the table.
• Team structure — who would use the software day to day. Aviator is 100% cloud-based and designed for flexible working on any internet-connected device, which affects how distributed teams can use it.
• Your priority — automation of routine actions, competitive fare data, willingness-to-pay modelling, or price-demand optimization. These are the capabilities Maxamation highlights, and knowing which one you care about most keeps the session focused.

What Aviator covers, so you can judge relevance

Maxamation describes Aviator as revenue management software with auto-optimization. Key points from the site:

Aviator Insights is a separate product — a business intelligence tool for revenue management — so if your interest is reporting and analysis rather than day-to-day optimization, mention that when you request the demo.

A note on the revenue claim

The 4%–20% revenue boost is Maxamation's own stated figure. It is a useful benchmark for framing the conversation, but ask during the demo how that range was measured and which airline profiles it reflects. That question will tell you more about fit than the headline number alone.

When the demo is the right move — and when it isn't

Request the demo if you are an airline with an active revenue management function or a clear plan to build one, and you want to compare Aviator against your current approach on automation, cloud access, and optimization depth.

Skip it for now if you are still defining whether you need revenue management software at all — the product pages on Aviator and Aviator Insights will answer the basics first. Also note that Maxamation offers RM Flight Management, where its senior analysts execute revenue management on your behalf; if you lack an in-house team, that service may be the more relevant conversation to open with.

Airlines evaluating Aviator should focus on four practical questions: whether a 100% cloud-based tool fits how your revenue management team works, whether browser-based multi-flight workflows match your analysts' routines, whether the platform's data scale matches your passenger volume, and how quickly your team can adopt a comprehensive feature set. Maxamation positions Aviator as revenue management software with auto-optimization, and says it is used by 60+ airlines. The vendor claims revenue boosts of 4%–20%, but that figure is a marketing claim rather than a guaranteed outcome, so treat it as a reference point for a business case, not a forecast.

Start With Deployment and Team Workflow

Aviator is described as 100% cloud-based, so users work from any internet-connected device rather than installed desktop software. That matters if your analysts work across offices, remotely, or on shifts.

The vendor also highlights that users can open multiple tabs in the browser and view, manage, and optimize flights across multiple screens at once. If your team currently juggles several routes or markets in parallel, this is a concrete workflow to test in a demo: ask to see how many flights an analyst can monitor simultaneously and how switching between them works in practice.

Questions to ask about usability

• How long does onboarding take for an analyst who has used another revenue management system?
• Does the interface assume a particular organizational structure for route or market assignments?
• What does "auto-optimization" actually change without analyst input, and what stays under human control?

Maxamation emphasizes usability as a design goal, stating the software is "designed for usability so teams can quickly make use of its comprehensive features." That is a claim worth verifying with a hands-on trial rather than accepting from a product page.

Match the Platform to Your Data Scale

Aviator is described as built for high-speed, large-volume data and as reliably scaling to support airlines with over 25 million passengers annually. If your airline is well below that threshold, the scale claim is less of a differentiator; if you are near or above it, ask for evidence of comparable deployments.

The vendor lists airlines including Air Senegal, Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, ASL Airlines France, Fiji Airways, REX Regional Express Airlines, and Vietjet Air as customers. These span different sizes and regions, which is useful for reference calls, but the list alone does not tell you whether any of them match your network complexity.

A simple fit check

Understand What the Product Actually Does

Aviator is the core revenue management product with auto-optimization. According to Maxamation, it lets analysts manage flights up to the system range and uses competitive fare data, willingness-to-pay modelling, and price-demand optimization. Automated optimization handles routine actions so analysts can concentrate on high-priority or underperforming flights.

Aviator Insights is a separate business intelligence tool for revenue management. If your evaluation includes reporting and analysis needs, clarify which product covers them rather than assuming Insights is bundled.

Maxamation also offers RM Flight Management, described as revenue management expertise and skilled execution by the company's senior analysts. This is relevant if you are considering outsourced or supplemented revenue management capacity rather than software alone.

Plan the Evaluation Around Evidence, Not Claims

The 4%–20% revenue improvement figure appears on the site as a product claim. Before building a budget case, ask for:

• Reference airlines of similar size and network type, and permission to speak with them
• A defined pilot or trial scope with success metrics you choose
• Clarity on what data you must supply (fare data, booking history, willingness-to-pay inputs) and how it is ingested
• Implementation timeline and the internal effort required from your team

The customer quote on the site emphasizes flexibility and power for a growing airline, which suggests the product is positioned for carriers whose networks and volumes are changing. If your operation is stable and small, weigh whether that flexibility justifies the adoption effort.

When Aviator Is Likely a Good Fit

Aviator is worth shortlisting if your airline wants a cloud-based system accessible from any device, your analysts manage many flights in parallel and value multi-screen workflows, and your passenger volume is large enough that data performance is a real constraint. It is less clearly a fit if you need only basic reporting, if your team is very small, or if you require proof of revenue impact before committing — in which case a scoped pilot with agreed metrics is the sensible next step. Requesting a demo with Maxamation's industry experts is the direct way to test these conditions against your own operation.

Aviator is Maxamation's revenue management software with auto-optimization, built to manage and optimize flights and grow revenue. Aviator Insights is a business intelligence tool for revenue management. In short: Aviator is where revenue decisions are executed and automated; Aviator Insights is where revenue data is analyzed and turned into insight. They sit at different points in the revenue management workflow and can be used together.

Aviator: the revenue management engine

Aviator is the core product. Maxamation describes it as "revenue management software with auto-optimization" and positions it as the tool that delivers "more revenue from every flight."

Key capabilities named on the site:

• Automated optimization — routine actions are executed automatically, so analysts can focus on high-priority or underperforming flights.
• Manage flights to the system range — the software supports managing flights across the full booking horizon.
• Competitive fare data — incorporates competitor pricing into the revenue picture.
• Willingness-to-pay modelling and price-demand optimization — the analytical methods behind pricing decisions.
• Scale — designed for high-speed, large-volume data and reported to reliably support airlines with over 25 million passengers annually.

Operationally, Aviator is 100% cloud-based: users work from any internet-connected device, open multiple tabs in the browser, and view and manage flights across several screens at once. Maxamation says 60+ airlines use Aviator, and the site cites a revenue boost of between 4% and 20%.

Aviator Insights: the business intelligence layer

Aviator Insights is described as a "business intelligence tool for revenue management." Its role is analytical rather than operational: it is where revenue management data is surfaced and examined, supporting the decisions that Aviator then executes. The site does not publish a detailed feature list for Insights, so treat its scope as BI for revenue management rather than a second optimization engine.

Side-by-side comparison

How to choose

• Choose Aviator if your team needs to actively manage and optimize flights — automating routine actions, applying fare and demand modelling, and scaling across a large network.
• Choose Aviator Insights if the gap is visibility: you need business intelligence on revenue management performance to inform decisions.
• Use both if you want the full loop — insight to guide decisions, Aviator to execute them. Maxamation presents them as complementary products within one portfolio, alongside its RM Flight Management service, where senior analysts run revenue management execution for airlines that want it handled externally.

One caveat: the site does not publish pricing, licensing terms, or a detailed Insights feature set. Confirm scope and commercial terms directly with Maxamation, and use the "Request a demo" route the site offers to see both products against your own route network.

Maxamation is a software and services provider focused on airline revenue management. Its core offering is Aviator, a cloud-based revenue management platform with automated optimization, supported by Aviator Insights (a business intelligence tool) and RM Flight Management (analyst-led revenue management services). It is aimed at airline revenue management teams that want to grow flight revenue rather than build and run their own optimization stack.

Core products

What Aviator does

According to Maxamation, Aviator is designed around two themes: usability and performance.

• Automated optimization handles routine actions, so analysts can concentrate on high-priority or underperforming flights.
• Willingness-to-pay modelling, competitive fare data, and price-demand optimization are used to manage flights up to the system range.
• 100% cloud-based access means users work from any internet-connected device, which supports flexible and remote working.
• Multi-tab, multi-screen workflows let users view and manage flights across several screens at once.
• Scale is positioned for high-volume data, with the company stating it reliably supports airlines carrying over 25 million passengers annually.

Maxamation claims Aviator can boost airline revenue by 4%–20%. Treat that as a vendor claim rather than a guaranteed outcome; actual results depend on an airline's network, data quality, pricing structure, and how the team uses the system.

Services

Beyond software, Maxamation offers RM Flight Management, described as revenue management expertise and skilled execution delivered by its senior analysts. This is relevant for airlines that want revenue management capability quickly, or that need experienced analysts to run optimization while internal teams focus elsewhere.

Who it is for

Maxamation targets airlines and airline revenue management teams — from regional carriers to larger operators. The site lists more than 60 airlines using Aviator, including Air Senegal, Solomon Airlines, Pacific Coastal Airlines, Cayman Airways, ASL Airlines France, Fiji Airways, REX Regional Express Airlines, and Vietjet Air. That mix suggests appeal across regional and growing carriers as well as larger airlines.

How to evaluate it

If you are considering Maxamation, the practical next step is a demo: the site states its team of industry experts will walk through the product. Before that conversation, prepare:

1. Your current revenue management process — which decisions are manual today, and where analysts spend most of their time.
2. Data readiness — what fare, booking, and competitive data you can feed into an optimization system.
3. Scale requirements — annual passenger volume and number of routes, to test the scaling claims against your operation.
4. Success metrics — how you would measure a revenue lift, and over what period.

Ask specifically how automated optimization would interact with your existing overrides and fare structures, and what onboarding and analyst support look like. Those answers will tell you more than the headline revenue-range claim.