What Blogs and Publications Does UnderConsideration Publish?

Updated

UnderConsideration publishes two blogs — Brand New (opinions on corporate and brand identity work) and In-house In Focus (highlighting in-house design teams) — and has produced additional content including The Follow-up podcast and a news section. If you're looking for the firm's writing on brand identity, start with Brand New; if your interest is how internal design teams work, go to In-house In Focus.

The two blogs

Publication What it covers Where to find it
Brand New Opinions on corporate and brand identity work .../brandnew
In-house In Focus Highlighting in-house design teams .../inhouseinfocus

Both are listed on the firm's site under "Blogs we Publish," alongside its products and events. The site describes Brand New as offering opinions on identity work, and In-house In Focus as in-focus coverage of in-house teams — so the distinction is between commentary on brand identity projects and profiles of design teams working inside organizations.

Additional content

Beyond the two blogs, the site's news section records other content and activity:

  • The Follow-up — a bi-weekly podcast, introduced in June 2020, that goes in depth into projects recently reviewed on Brand New, with conversations with the designers and sometimes their clients about the context, background, and design decisions behind the work.
  • News updates — announcements such as conference speakers, speaking engagements, and jury roles (for example, Bryony serving on the 2021 Ideas that Matter jury, and Armin speaking at LADFEST, Typographics, and the Dieline Conference).

Related things the firm makes

The site also lists products it sells — Flaunt (a book on designing portfolios of creative work), downloadable Brand New Conference videos, and This — and events it organizes, chiefly the Brand New Conference, a two-day event on corporate and brand identity. These aren't blogs, but they sit alongside the publications as part of what UnderConsideration produces.

How to choose

  • Want critical commentary on brand identity projects? Read Brand New.
  • Interested in how in-house design teams operate? Read In-house In Focus.
  • Prefer listening, or want background on projects reviewed on Brand New? Try The Follow-up podcast.
  • Tracking the firm's talks, juries, and events? Check the News section.

UnderConsideration is run by Bryony Gomez-Palacio and Armin Vit; the site lists the firm in Bloomington, IN, while its description also references Austin, TX.