underconsideration.com

UnderConsideration sells three product lines: Flaunt, a book (PDF + print) on designing effective, compelling, and memorable portfolios of creative work; individual, downloadable Brand New Conference videos covering every presentation since 2010; and "This.", which the firm describes as "products that need no further description. They are that good." The site presents these as a short list under "Products we Sell," with a link to browse all products. The page does not list prices, formats beyond those noted, or purchase or login requirements, so confirm those details on each product page before buying.

The Three Product Lines at a Glance

Flaunt: A Portfolio-Design Book

Flaunt is aimed at the portfolio as a designed object: how to make a collection of creative work effective, compelling, and memorable. It is sold as both a PDF and a print edition, so you can choose a digital copy for immediate reference or a physical one for shelf use. The site does not state page count, price, or whether the two formats are bundled or sold separately.

Choose Flaunt if your task is preparing or overhauling a portfolio and you want guidance specific to presenting creative work. Look elsewhere if you need a general graphic-design textbook; the page scopes it to portfolios.

Brand New Conference Videos

UnderConsideration organizes the Brand New Conference, a two-day event on corporate and brand identity featuring active practitioners from around the world. The video product is sold as individual, downloadable videos of every presentation since 2010 — not a single all-access bundle, based on the page wording.

This matters for buying decisions: if you want one specific talk, the per-video model fits. If you want a broad library, expect to assemble it presentation by presentation, and check the video index for the talks you actually need before committing.

Choose the videos if a particular speaker or case study is relevant to a current project. Skip them if you want live networking or Q&A; that requires attending the conference, whose next edition is listed as September 17–18, 2026, in Nashville, TN.

"This." and Browsing the Full Catalog

"This." appears in the product list with only a promotional description, so the page alone doesn't tell you what the items are, what they cost, or how they ship. Treat it as a line to explore rather than a known quantity.

To see everything in one place, use the "See all Products" link in the Products section of the site. That page is the practical starting point for comparing what's actually for sale, since the homepage only summarizes.

Practical Buying Notes

• Start at the products index. The homepage lists product names and one-line descriptions; the full catalog link is where you'll find the complete range.
• Confirm format before paying. Flaunt is PDF + print and videos are downloads; the page doesn't clarify delivery mechanics, file sizes, or download windows.
• Check the video index for coverage. "Every presentation since 2010" is the stated scope, but verify the specific talk you want is listed.
• Prices aren't on this page. No pricing signals appear in the site content provided, so don't assume anything is free or gated — check each product page.

UnderConsideration is run by Bryony Gomez-Palacio and Armin Vit, and the product line reflects that mix: publishing (Flaunt), event content (conference videos), and a small curated catalog ("This."). For a purchase decision, the catalog page and individual product pages are the sources to check for current price and availability.

UnderConsideration publishes two blogs — Brand New (opinions on corporate and brand identity work) and In-house In Focus (highlighting in-house design teams) — and has produced additional content including The Follow-up podcast and a news section. If you're looking for the firm's writing on brand identity, start with Brand New; if your interest is how internal design teams work, go to In-house In Focus.

The two blogs

Both are listed on the firm's site under "Blogs we Publish," alongside its products and events. The site describes Brand New as offering opinions on identity work, and In-house In Focus as in-focus coverage of in-house teams — so the distinction is between commentary on brand identity projects and profiles of design teams working inside organizations.

Additional content

Beyond the two blogs, the site's news section records other content and activity:

• The Follow-up — a bi-weekly podcast, introduced in June 2020, that goes in depth into projects recently reviewed on Brand New, with conversations with the designers and sometimes their clients about the context, background, and design decisions behind the work.
• News updates — announcements such as conference speakers, speaking engagements, and jury roles (for example, Bryony serving on the 2021 Ideas that Matter jury, and Armin speaking at LADFEST, Typographics, and the Dieline Conference).

Related things the firm makes

The site also lists products it sells — Flaunt (a book on designing portfolios of creative work), downloadable Brand New Conference videos, and This — and events it organizes, chiefly the Brand New Conference, a two-day event on corporate and brand identity. These aren't blogs, but they sit alongside the publications as part of what UnderConsideration produces.

How to choose

• Want critical commentary on brand identity projects? Read Brand New.
• Interested in how in-house design teams operate? Read In-house In Focus.
• Prefer listening, or want background on projects reviewed on Brand New? Try The Follow-up podcast.
• Tracking the firm's talks, juries, and events? Check the News section.

UnderConsideration is run by Bryony Gomez-Palacio and Armin Vit; the site lists the firm in Bloomington, IN, while its description also references Austin, TX.

UnderConsideration LLC is a graphic design firm run by Bryony Gomez-Palacio and Armin Vit, and its site is organized around a few clear sections: About, Blogs, Events, Products, News, Mailing List, and Contact. To reach the firm directly, use the contact details published on its site: 3421 E Latimer Rd, Bloomington, IN 47401; phone (917) 755-0750; fax (718) 228-6720; or the email link on the Contact page. The firm also posts updates via @ucllc.

Contact Details at a Glance

Note that the site's About and footer text describe the firm as based in Bloomington, IN, while the source description mentions Austin, TX. The contact address on the page is the Bloomington one, so use that for correspondence.

Navigating the Main Sections

The site's navigation is built around what the firm does, not a generic corporate menu. Each section leads to a distinct part of its work:

• About — Who the firm is and what it does: generating its own projects, initiatives, and content while taking on limited client work.
• Blogs — The publications it runs, led by Brand New (opinions on corporate and brand identity work) and In-house In-focus (highlighting in-house design teams).
• Events — The conferences it organizes, primarily the Brand New Conference, a two-day event on corporate and brand identity.
• Products — What it sells, including Flaunt (a guide to designing portfolios of creative work, in PDF and print), downloadable Brand New Conference videos, and This.
• News — Announcements about speakers, jury roles, and appearances.
• Mailing List — A sign-up for updates.
• Contact — The address, phone, fax, and email above.

Finding Time-Sensitive Information

If you are looking for upcoming dates, the News section and the Events listings carry them. The page currently shows the next Brand New Conference on September 17–18, 2026, in Nashville, TN, and the next In-house In-focus event on April 8–9, 2027, in Dallas, TX. The next First Round date is listed as TBD, so check back rather than assuming a schedule.

Practical Tips

• Use the Contact page rather than guessing an email format; the site provides the email through a link.
• For conference questions, the Brand New Conference has its own site at bnconf.com, which is the better entry point for registration and program details.
• If you want to follow new work and announcements without revisiting the site, the Mailing List and @ucllc are the two channels the firm itself points to.

UnderConsideration organizes the Brand New Conference, a two-day event focused on corporate and brand identity, featuring speakers drawn from active and influential design practitioners worldwide. The site's news section lists the next edition for September 17–18, 2026, in Nashville, TN. A separate event, #IHIFIP, is scheduled for April 8–9, 2027, in Dallas, TX, and a #FIRSTROUND date is listed as TBD.

The Brand New Conference

The conference is the firm's flagship event. Its subject matter is narrow by design: corporate and brand identity work, discussed by people currently practicing in the field rather than by outside commentators. That focus makes it most useful to designers, brand strategists, and in-house teams who work directly on identity systems and want to hear how peers approach real projects.

The site points to bnconf.com as the event's own destination, which is where scheduling and attendance details would live. The UnderConsideration news page itself carries the headline announcement of speakers for the 2026 edition but does not list the full program.

Upcoming Dates at a Glance

Related Programming and Content

Beyond the live conference, UnderConsideration sells individual, downloadable videos of every Brand New Conference presentation since 2010 through the conference site. For anyone who cannot attend in person, or who wants to review a specific talk, this archive is the practical alternative to the event itself.

The firm also publishes Brand New, a blog of opinions on corporate and brand identity work, and In-house In-focus, which highlights in-house design teams. Conference talks frequently connect back to projects reviewed on Brand New — the site notes that its bi-weekly podcast, The Follow-up, went deeper into recently reviewed projects with the designers and sometimes their clients. That link is worth knowing if you follow the blog and want the reasoning behind work you have already seen critiqued.

How to Decide Whether It Fits

Choose the conference if your work centers on identity design and you want two days of practitioner-led talks in a single city; check bnconf.com for the current program and registration terms, since the news page does not cover them. Choose the video archive if you want specific talks rather than the live event, or if the 2026 and 2027 dates do not work for you. If your interest is broader graphic design rather than identity work specifically, the blog and the in-house series are the lower-commitment starting points.

One caveat: the site's own pages are the authority for dates and locations, and the #FIRSTROUND listing shows that not every event has a confirmed schedule. Confirm details at the source before making travel plans.

UnderConsideration LLC is a graphic design firm run by Bryony Gomez-Palacio and Armin Vit. Rather than operating as a traditional client-services studio, it primarily generates its own projects, initiatives, and content, and takes on only limited client work. It is best known for its blogs on brand identity, its conferences and events, and a small catalog of design-focused products.

What the firm actually does

The site organizes its activity into four buckets, which is the clearest way to understand the business:

The through-line is brand identity: the blogs critique it, the conference discusses it, and the products support people working in it.

Who it's for

• Designers and brand strategists who want informed commentary on identity work — Brand New is the entry point.
• In-house design teams looking for visibility and peer examples via In-house In Focus.
• Conference-goers and speakers in the brand identity space; the site lists upcoming editions, such as Brand New Conference on September 17–18, 2026 in Nashville, TN, and the "IHIFIP" event on April 8–9, 2027 in Dallas, TX. A "First Round" event is listed as TBD.
• Portfolio builders who want practical guidance, which is the subject of Flaunt.

Practical details

• The firm is based in Bloomington, IN (an earlier site description placed it in Austin, TX; the current About text says Bloomington).
• Contact is available by email and phone, with a mailing address listed on the site.
• The site maintains a mailing list and a news section; recent news items include conference speaker announcements and speaking/jury appearances by the founders at events like Typographics, LADFEST, and the Dieline Conference.
• The site does not publish pricing for its products or events, so costs need to be checked on the individual product or conference pages.

How to use the site

If you arrive looking for something specific, go by intent rather than browsing the homepage:

1. Want brand identity critique → head to Brand New.
2. Want in-house team coverage → head to In-house In Focus.
3. Want to attend or follow the conference → use the Brand New Conference site (bnconf.com), which carries dates and speaker news.
4. Want a product → the Products section lists Flaunt, conference videos, and This, each with its own page.
5. Want to get in touch → the Contact page lists email, phone, and mailing address.

One caveat worth knowing: because the firm takes limited client work, the site is not a portfolio of commissioned projects in the usual agency sense. It is a record of self-initiated publishing, events, and products — which is exactly what the "generating its own projects" description means in practice.