What Channels and Front Desk Tasks Does Sera by Twig Handle?

Sera is an AI front desk that answers every call, chat, and text, then books the appointment — even when you're busy or closed. According to Twig, one agent handles phone, web chat, email, SMS, and WhatsApp with a single shared memory, so a conversation that starts on chat can finish on a call without the caller repeating themselves. It also books into your calendar, logs new jobs, writes back to the tools you already run, covers nights, weekends, and holidays, and escalates to a human with full context when needed. This is a fit if you run an appointment-based business that loses inquiries to missed calls, after-hours messages, or a lunch-rush backlog.

Channels Sera Covers

Twig lists five channels handled by the same agent:

The key detail is the shared memory: because all five run through one agent, context carries across channels. A caller who started on web chat doesn't have to re-explain the problem when they switch to a phone call.

Front Desk Tasks Sera Handles

Twig describes Sera as doing "everything a front desk does, without the front desk." The listed capabilities:

• Answers every channel — phone, web chat, email, SMS, and WhatsApp, one agent with one shared memory.
• Books appointments into your calendar — the booking lands on your calendar, and you get a text when it happens.
• Takes down every new job — new requests are captured rather than lost to voicemail.
• Writes back to the tools you run — Sera updates the systems you already use.
• Covers nights, weekends, and holidays — inquiries that arrive while you're closed still get answered and booked.
• Escalates with the full context — when a question needs a human, it's handed off with the background attached.

What a handoff looks like

Twig's example activity feed shows an unknown caller at 7:03am with a billing question. Sera marked it "Handed off" and texted the team — rather than guessing at an answer, it routed the question to a person with the context included.

How This Plays Out Across a Day

Twig frames the value around three moments every front desk knows:

• 8am — the voicemail pile. Someone called at 11:42pm: "the AC stopped working tonight. Can someone come out tomorrow?" By the time you open, Sera has texted back, offered 10:00am or 2:00pm, and booked the slot the customer chose.
• 1pm — the lunch rush. Calls that would otherwise ring out get answered and booked while you're occupied.
• 9pm — after hours. A caller at 7:12pm while you were closed gets booked for Tuesday 3:00pm, with a confirmation sent to them.

The pattern is consistent: the customer reaches out whenever, Sera answers and books, and you get notified.

What You Need to Set It Up

Twig's day-one flow is short:

1. Give Sera your website — she learns your services, hours, and prices from it.
2. Forward your calls or add her to your site — this is how she starts receiving inquiries.
3. The next customer who reaches out gets answered and booked — including after you've closed — and you get a text when it happens.

You can start free with Google or sign up with email. Twig states a 15-day free trial, voice included, no credit card. Pricing starts from $49/mo per the page, with pricing and ROI calculators linked at twig.so/pricing.

Where Sera Fits — and Where It Doesn't

Sera is built for businesses whose customers reach out to book: the page cites examples like AC repair and new-patient cleanings, and says it's "trusted by the businesses their customers count on." If your business runs on appointments, estimates, or service calls, the channel coverage and after-hours answering map directly onto the revenue you're currently missing.

If your inquiries are mostly complex, multi-step sales conversations, the escalation path matters more than the booking path — Sera hands off with context rather than closing the deal itself. And if you already have staffed coverage around the clock, the after-hours value is smaller, though the lunch-rush and voicemail-pile scenarios still apply.

To hear it before signing up, Twig provides a demo line: call (650) 795-7838.