What color formats does BrandPalettes provide for brand palettes?

Updated

BrandPalettes lists each color in a brand's palette with HEX, RGB, CMYK, and Pantone values, and you can copy them directly for use in design tools. The site describes itself as a searchable database of brand logo colors covering 2,846 canonical palettes across 2,000+ companies, apps, and organizations. If you need a specific format for a specific output—screen, print, or a spot-color match—check the palette page for that brand and pull the value that fits your workflow.

The four formats and where each one fits

Format Typical use What to watch for
HEX Web, UI, CSS, digital design Screen-only; no print equivalent
RGB Digital design, screen mockups, some print workflows Device-dependent; not a physical ink specification
CMYK Print production (offset/digital) Values vary by press, paper, and profile
Pantone Spot-color matching, brand consistency across print Closest match, not a guaranteed exact ink match

Because BrandPalettes presents all four side by side, you can compare how a brand's color translates between screen and print without leaving the page.

How the values are organized

Values are listed per color within a brand's palette, not as a single block for the whole brand. For example, the Google palette shows 4 colors with the HEX values #4285F4, #DB4437, #F4B400, and #0F9D58. Instagram shows 10 colors, Microsoft 5, Slack 6, and Coca-Cola just 1 (#E61D2B). Each color in the list carries its own set of format values, so you copy the one you need rather than the whole palette.

Copying values into your workflow

  1. Find the brand—use the A–Z browse, the industry categories, or search by name.
  2. Open the brand's palette page to see every color with its HEX, RGB, CMYK, and Pantone values.
  3. Copy the value matching your target: HEX or RGB for screen work, CMYK or Pantone for print.
  4. Paste into your design tool (Figma, Illustrator, Photoshop, etc.) or into code.

The site also offers downloadable palette images and logos alongside the copyable values, which is useful when you want a visual reference rather than just numbers.

Practical notes

  • HEX and RGB are for screens. If your output is a website, app, or presentation, these are the values you want.
  • CMYK and Pantone are for print. Use CMYK for standard four-color printing; use Pantone when you need a consistent spot color across materials.
  • Pantone values are matches, not guarantees. Treat them as a starting reference and confirm against a physical swatch if color accuracy is critical.
  • CMYK output depends on your print setup. The same CMYK value can look different across presses and paper stocks, so proof before a large run.

If you don't know a brand's exact name, browse by industry—categories like Technology & software, Media, gaming & entertainment, Fashion & apparel, and Finance & insurance let you find comparable brands and their palettes.