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EnglishWhat Content Sections Are Available on mediasurvey.com?
Updated
mediasurvey.com is the site of Sam Whitmore's Media Survey (SWMS), a research and analysis service for tech PR professionals that has operated since 1998. Its content is organized into several sections—Research, PR, Strategies, Influencers, Interviews, Events, Contributed Content, and Cheat Sheets—each aimed at helping PR practitioners understand tech publications and pitch them more effectively. The sections are best understood by what they help you do: analyze a publication, prepare a pitch, or track people and events.
Research
This section contains empirical analysis of publications and the people who work at them. The flagship example is the SWMS Audit, described on the site as "an ongoing feature to help you see a publication empirically, the way it actually is." A featured audit covers VentureBeat. If you want to understand a target outlet's actual coverage behavior rather than its stated mission, this is the section to start with.
PR and Strategies
These two sections carry practical guidance for pitching and relationship-building. The site frames its overall output as research and analysis that "helps tech PR pros pitch more effectively," and says it interviews business and technology editors and publishes their advice and commentary, alongside analysis of published work intended to help land coverage today and build relationships for the long run. PR and Strategies are where that editor-sourced advice and tactical insight sit.
Influencers
This section profiles journalists and editors—particularly those new to a beat or a publication. Recent entries include "Out of the Gate" pieces on Cade Metz (NYT) and Erin Woo (WSJ), and on Micah Barkley (Bloomberg) and Alex Eichenstein (The Information). Use it to identify who is newly covering your space before you pitch.
Cheat Sheets
Cheat Sheets are the site's most concrete resource: curated lists of targets, producers, hosts, and podcasts. Examples visible on the site include:
| Cheat Sheet | What it covers |
|---|---|
| Gatekeepers Cheat Sheet (Oct. 2026) | Editors and gatekeepers worth knowing |
| User Organizations | Membership-driven organizations that may welcome research or inside knowledge |
| Quantum Computing Targets | Early-stage list of quantum-focused edit targets |
| CEO/Leadership Podcasts (updated) | CEO and leadership podcasts in one place |
| CEO Profiles (updated) | 16 profiled CEOs, with commentary on bias toward superstar CEOs |
| Yahoo Finance Producers/Hosts | Where influence sits in Yahoo's video activity |
| CNBC Producers (updated) | Producer list, with little turnover noted year over year |
| Cybersecurity Podcasts (updated) | Podcast targets in security |
Several are marked "updated," so check the date on each before relying on it.
Interviews, Events, and Contributed Content
- Interviews: conversations with business and technology editors, published as advice and commentary.
- Events: listings related to the tech media and PR community.
- Contributed Content: outside contributions, such as the October 2026 Gatekeepers Cheat Sheet published under this label.
How to Choose a Section
- Researching an unfamiliar outlet → Research (SWMS Audit).
- Building a target list → Cheat Sheets, matched to your beat (e.g., cybersecurity podcasts or CNBC producers).
- Preparing an actual pitch → PR and Strategies, plus the relevant Influencers entry for the reporter.
- Tracking new beat reporters → Influencers.
The site does not publish pricing or access details in the material available here, so whether any section sits behind a subscription is not established—verify on the site before planning around a specific resource.